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How Pinterest Is Becoming the Next Big Thing in Social Media for Business

How Pinterest Is Becoming the Next Big Thing in Social Media for Business
Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses. Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it's driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass.-based content-sharing site Shareaholic. Why should small businesses care? Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. Here's a look at why some business owners -- particularly retailers -- might want to seriously consider starting a business profile on Pinterest now. But remember that this is social media. Related: What's With All the Interest in Pinterest? Is Pinterest Right for Your Business?

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Q&A with Seattle Graphic Designer Chad Syme, Pinterest Superstar Chad Image-sharing site Pinterest is the fastest-growing web site in history. One of its early stars–the Sid Caesar of Pinterest, if you will–is Seattle graphic designer Chad Syme, who Mashable recently named one of their “21 Must-Follow Pinterest Users.” TSB: Hey Chad, your Pinterest boards have more than 300K followers! 4 Tips for Creating Your LinkedIn Company Page Does your business have a LinkedIn company page? Keep reading for tips to create and grow a following for your LinkedIn company page. Why LinkedIn Pages? LinkedIn is the world’s largest professional network. The network has 150 million members worldwide, and is adding 10 new members every 5 seconds! LinkedIn is a publicly traded company now (symbol LNKD), which means that information about their revenues, operations and earnings are publicly available.

Pinterest: Everything You Need To Know Is In This Massive Post Let me guess, you heard about Pinterest. Or more like, you can’t spend 15 minutes online without hearing about it… And now you’re thinking, “should I jump on the wagon too?” or “another social network to keep up with?” and on top of that, everybody is talking about using it for marketing and getting tons of traffic and, you just don’t see it. Alright, I hear you. Pinterest should file for an IPO How to slow Pinsanity. Nothing gets tech bloggers more hot and bothered than the next new social media thing, and right now that thing is Pinterest. The digital scrapbooking startup has all the right ingredients: Rapid user adoption (11 million unique visitors last month), big-name VC backers (Andreessen Horowitz, Bessemer, etc.) and no idea how it's going to make money (if you scale it, revenue will come). But the fervor is beginning to get a bit out of hand. Today Pinterest got a Wall Street Journal profile, complete with its own Pinterest page. Yesterday during a SecondMarket conference panel, social media analyst Lou Kerner suggested Pinterest is the sort of company that could help fill the volume void that will be left on the secondary markets once Facebook goes public.

Social Media Success Summit 2012: Online Social Media Mega Conference Dear Fellow Marketer; Do you want to attract more qualified customers with social media? Could you use some guidance and fresh ideas? Yes, the promise of social media is strong—direct contact with customers and prospects who were previously unreachable. This means greater exposure, increased traffic, better insight and enhanced search rankings—all without costly middlemen. And given this economy, who doesn't want more business? 26 Tips for Using Pinterest for Business Are you wondering how your business could use Pinterest? To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly! Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike. What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest. #1: Add a Pinterest “Follow” and/or “Pin It” Button

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and launched a structured social commerce feed. In this blog post I will discuss the evolution of social media from long-form to push-button, the emergence of social curation on sites such as Twitter and Tumblr, and the move to structured sets of curated content on Pinterest and its brethren. But first, the meta-trend....

Biggest Challenge Resources Page Thank You for Accessing HubSpot's Agency Resources! Follow Me Thank you for choosing to let HubSpot's resources help your agency as it continues to grow. Please click on your Biggest Agency Challenge to access resources for that topic. Witnessing a real-time record-breaking social media spectacle In July 1969 the world came together to watch a grainy black and white image on television of Neil Armstrong and Buzz Aldrin taking mankind's first steps on the moon. But those who watched the Apollo 11 mission were confined to their living rooms. This afternoon, the online world came together to witness Felix Baumgartner break multiple aerospace records in his Red Bull Stratos mission.

Five Ways Brands Can Leverage Pinterest Now Editor’s Note: Reggie Bradford is the Founder and CEO of Vitrue, a provider of social marketing SaaS solutions. Follow Reggie on Twitter at @ReggieBradford and Vitrue @Vitrue. Pinterest is hot. Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC] Pinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers' websites. The service enables users to create online bulletin boards, or "pinboards," for popular categories such as home decor, food and wedding inspiration. Members can use Pinterest's "Pin It" bookmarklet tool and iPhone app to save things they see online and offline, and explore and repin the images their friends collect via their personal newsfeeds. The website is especially popular among women, who account for 58% of Pinterest's traffic, according to Experian Hitwise. SEE ALSO: 21 Must-Follow Pinterest Users

Decoding the Code: Seven R's of a Relevant Mobile Barcode Campaign Mobile marketers have used mobile barcodes as a powerful means of reaching consumers directly. We place barcodes on magazine pages, in-store signage, and TV screens. But in our excitement, we mustn't forget that mobile barcodes need to be based on a strong strategy that encourages consumer interaction.