How Pinterest Changed Website Design Forever
Even if you haven't ever visited popular visual bookmarking site Pinterest, you might recognize its design elements — which have been popping up everywhere since the startup burst onto the mainstream scene in 2011. The site doesn't use traditional web building blocks. "It's almost like a window-shopping mode," says Khoi Vinh, the former design director for NYTimes.com. "It puts the ball back in the user's court," muses Andrew Beck, a web designer at Blue Fountain Media. "It flattens the information hierarchy," describes Jeff Croft, a web designer and co-founder of ebook lending site Lendle. Pinterest puts web content into sticky-note sized blocks users can organize onto pinboards that fill the entire browser screen. Though the hot Palo Alto startup is staying mum about its user numbers, one study found it drives more traffic to websites than Google+, YouTube and LinkedIn combined. As it has gained in popularity, so too has its unusual design. Consequently, the design caught on.
Why You Can’t Stop Using Pinterest [Infographic]
Pinterest is even more viral than Twitter. Right now 80 percent of pins are actually repins, whereas only 1.4 percent of tweets are retweets. This infographic explains why. The most compelling arguments are the beauty of the images combined with the lack of status updates and other personal information shared. Anyone who suffers from “Facebook fatigue” can come to Pinterest to work on a project with few interruptions. Check out the rest of Flowtown‘s findings below. Image by valdis torms via Shutterstock.
Is Pinterest the next Facebook?
An exclusive look inside CEO Ben Silbermann's social media sensation. FORTUNE -- Ben Silbermann can't stop staring at the refrigerators. The Pinterest co-founder and CEO and I are standing in the break room of his company's garage-size Palo Alto office. He's just flown back from Austin's SXSW interactive festival, and a redesign of his website is two days away. That was before. Pinterest, for the uninitiated, is a deceptively simple-sounding, insanely addictive social media site that lets users collect and share images on digital pinboards. This growth has thrust Silbermann, 29, into the spotlight as investors and businesses alike try to figure out how they can get in on the action. Amid all the noise, Silbermann must now build out a company that can keep up with Pinterest's user explosion. Silbermann seems to be maintaining an almost eerily level head about Pinterest's success as well as the stress of running Silicon Valley's current "it" company. --Reporter associate: Alex Konrad
Pinterest: It's Time to Go 'Pinternational'
With its explosive growth rate, Pinterest has become this year's social media darling. Now that it's gained significant traction, it's looking to go international — or shall we say, "pinternational." The photo-centric website announced in a blog post that it's looking for translators in French, German, Japanese, Portuguese and Spanish. "At Pinterest, we've always wanted to make it easy for people all over the world to organize and share all the beautiful things they find on the web. Though the company is starting out by looking for translators in the five languages listed above, in the future, it hopes to launch the site in several more — Dutch, Greek, Italian, Korean, Malay, Polish, Russian, Simplified Chinese, Swedish and Turkish are the upcoming languages in mind, according to the blog post. Pinterest has been one of the fastest-growing social networks to ever hit the web and is now the number-three most popular social network in the U.S.
Pinterest Launches Free Analytics Tool for Business Accounts
You remember a few months back when Pinterest rocked marketers' worlds by introducing business accounts? We sure do. Now, Pinterest is taking it one step further by introducing an analytics tool for those accounts! Here's what Pinterest's analytics tool looks like, and how to use it! (Note: If analytics was the kick you needed to get started with Pinterest, check out our free instructional ebook, How to Optimize and Measure Your Pinterest Business Account. Who Can Use Pinterest Analytics, and Where the Heck Do I Find It? First of all, Pinterest's analytics tool is totally and completely free of charge. To find the analytics tool, log in to your account and go to the top right corner of your screen where the drop-down menu is located. You'll get a pop-up message that looks like this: Click "Okay." Now that you have the new look, you'll be able to get access to your verified account's analytics. What Can I Find in Pinterest's Analytics Tool? See that? Why Should Marketers Care?
Making the Most of Pinterest | Consumer Promotions & Competitions | Thinktank Social - Social Media Agency Melbourne
As Pinterest usage increases in Australia, so too does interest from the small to medium business sector on it’s potential use in driving brand-awareness and emotional engagement with customers. In this blog, we’re having a look at the current state of Pinterest in Australia and providing some advice (and encouragement!) on using this emerging social platform for easy-yet-engaging ‘PIN to WIN’ consumer promotions and competitions. Let’s start with a quick re-cap of the social-media darling that is Pinterest. Since the launch of Pinterest in 2010, there has been significant growth in usage numbers; with total Australian Unique Visitors (AUVs) now approaching 700,000 per month. After setting up a Pinterest Business Page, brands can ‘announce’ their arrival into the Pinterest scene and get their community-ball rolling with this simple and engaging Pinterest promotion. SIX TIPS for PINTEREST PROMOTIONS:
Pinterest Rolls Out Price Alerts to Encourage More Sales
When Pinterest first opened its doors to the public, many people thought it was just a fad. They said it was "only" a social network for stay-at-home moms and people planning their weddings. Despite the fact that that its target demo (women in the U.S.) controls 85% of consumer purchases, naysayers believed that there wasn't a business case for Pinterest. But the still-young social network has been making strides with new features to increase user engagement and drive revenue to products on ecommerce sites. This new feature is rolling out slowly, so you should start seeing discount prices on Product Pins soon. Including prices on pins has always been an effective marketing technique for ecommerce marketers, but this new feature could drive even more sales than previously thought. This new feature is also really exciting from an email marketing perspective. In other words, there's a lot to be excited about with this new feature beyond being alerted to a sale on your dream shoes!
