How Pinterest Is Becoming the Next Big Thing in Social Media for Business
Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses. Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it's driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass.-based content-sharing site Shareaholic. Why should small businesses care? Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. Here's a look at why some business owners -- particularly retailers -- might want to seriously consider starting a business profile on Pinterest now. But remember that this is social media. Related: What's With All the Interest in Pinterest? Is Pinterest Right for Your Business?
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