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BYOT DaybyDay: 0 - The chaos before the storm The BYOT Day by Day Series will capture the first few weeks of implementation of the full BYOT program at Brebeuf Jesuit. Brebeuf Jesuit is 1:1 BYOT w/ financial aid support for over 25% of its student population in the form of technology grants. It will try to capture some of the tips, tricks, and pitfalls. It will highlight the successes and a few of the frustrations. Its 3am on the first day of school. A thunderstorm outside has been painting the sky with brilliant patterns of lightening for the better part of the night.
Google Shopping Holiday Update for Merchants In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here’s a quick look at the new shopping features, so you can quickly continue with your holiday festivities. New Google Shopping Commercial Model Released Globally Philly: Another burka robbery Burkas are all the rage in America, particularly among the criminal. via Teens in Muslim burkas try to rob Delco gun shop. Most teenagers do dumb things. But not trying-to-rob-Joe-Galiano dumb. What to say yes to? The district nurse just left, it is really very strange having someone come to the house in the middle of my morning forcing a change on my routine. I know I will get used to all of this but you have to admit it really is the most bizarre situation, I haven't actually had many visitor since I became housebound, Christmas, Adams birthday and that's it. Now I suddenly will have a visitor 3 time a week who will arrives go straight into my bedroom, wait while I lie down and then push 2 suppositories in to me, then sit and chat for a while, then just before I have to go to the loo, they leave. That isn't in anyone's imagination a normal situation is it.
BYOT DayByDay 1: Let the games begin! (and knock on some wood) So, I want to gratuitously steal this analogy from @40ishoracle, because it is too perfect for the description. Its a lot like a wedding. Years of planning, talking ad nauseum, trying to account for every last detail and every contingency...and then the day is here. Looking back... How to Choose a Success Metric for PPC Ad Testing Assuming you're testing your PPC ads on a regular basis, which I hope is the case, one of the challenges you may face is deciding which success metric to choose – or, in simpler terms, what to optimize for. The reason you can't simply run an ad variation and see what metric it improves is because sometimes you’ll find that a variation could increase one metric but decrease another. It’s not uncommon to see a boost in click-through rate (CTR) but a dip in conversion rate. To avoid this confusing situation, you’ll need to decide on how you measure success and figure out what metric is the most representative of that. Sure, everyone wants more clicks, more conversions, better ROI, lower CPA and phenomenal results for pennies. The trick here is to always keep your business goals in mind and translate them into an SEM metric that makes sense to you.
Massive Food Stamp Fraud Ring Busted in Arizona K&S convenience store workers Kameel Sweiss, Ameer Sweiss, and Faday Sweiss were arrested on Wednesday on charges of suspicion of illegally conducting an enterprise, fraudulent schemes and artifices, money laundering, unlawful use of food stamps, and computer tampering. "People were essentially selling their cards to [the] store," said spokesperson Stephanie Grisham. Arizona Attorney General Tom Horne says the bust is the fifth of its kind this year and that this is the largest to date. Horne told Fox News host Neil Cavuto that food stamp fraud is a growing problem, as 47,635,297 people now receive taxpayer-funded food stamps.
#Dysautonomia Tweet-A-Thon by Dysautonomia SOS SUNDAY! The ORIGINAL Tweet-A-Thon, taking place with anyone who wants to be involved. Let’s get #dysautonomia trending the right way! BYOT DayByDay 2: High-Tech, High Teach The BYOT Day by Day Series will capture the first few weeks of implementation of the full BYOT program at Brebeuf Jesuit. Brebeuf Jesuit is 1:1 BYOT w/ financial aid support for over 25% of its student population in the form of technology grants. It will try to capture some of the tips, tricks, and pitfalls. It will highlight the successes and a few of the frustrations.Note: I notice that i keep writing this later and later into the morning. Auto Industry Benefiting From Growth In Mobile Search Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto manufacturers, local dealerships, reviewers and local automotive resources to render their sites properly for nearly half of their current traffic, but to also be at the forefront of getting higher visibility for an ever-increasing share of mobile searchers. Automotive Mobile Search Data Just before Thanksgiving, in partnership with Nielsen data, Telemetrics released an insightful study on car-related mobile searching.