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How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing
The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed. In this blog post I will discuss the evolution of social media from long-form to push-button, the emergence of social curation on sites such as Twitter and Tumblr, and the move to structured sets of curated content on Pinterest and its brethren. But first, the meta-trend.... ...Social Media: Evolving From Long Form To Push Button In the evolution of social media over the last decade, the trend has been a move from long form content, which has high friction of participation (both on the production and consumption side) to ever lower requirements placed on a user to participate in a conversation. Related:  Market structuration

Oh, How Pinteresting! Social Media Marketing Software by Argyle Social A Guy's Guide To Pinterest One of the first things I noticed when I signed up for Pinterest earlier this week is that several of my female friends and acquaintances were already on the site. It was as if they had been holding out on what many are promising will be 2012's hot ticket in the social networking space. Of the 16 people Pinterest said I knew who were already using the site, 14 were women. Pinterest is a visual pin board where you can collect images you find on the Web and arrange them in categories with links back to the original site. "Our goal is to connect everyone in the world through the 'things' they find interesting. Once I had added a few people and pinned a few images, the second thing I noticed is that my main feed resembled the walls of the college apartment I shared with three other guys in the mid-nineties. We added the images as we found them, each making our own contributions over time. I didn't really "get" what we were doing with the walls of 17 Southpoint Drive, but I liked it.

13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC] It's no secret that the Internet loves Pinterest. Now, most users are even spending more time, on average, pinning than they are on hanging out on Facebook. Here's what you need to know about Pinterest user demographics. With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. SEE ALSO: 10 Most-Followed Users on Pinterest Using stats from comScore and a few other analyses, full service agency Modea has put a few interesting facts about Pinterest into visual form with this infographic.

Social Media and the Millennial Brain Social Media has become a double edged sword. It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand. A well thought out social media policy is a must for businesses large and small. For any company, it is very tempting to opt for a social media free zone at work. If your company depends on a workforce consisting of employees under the age of 35, maybe not. The amazing millennial brain is not wired the way boomer brains are. Sam Fiorella, CEO Sensei Marketing, recently shared an interesting anecdote. What most decision makers still view as a distraction, is a vital tool in the millennial worker’s arsenal. Rather than restrict access to the stream of news and interaction that keeps these youthful employees inspired and informed, why not consider harnessing their natural tendencies?

You are what you curate: why Pinterest is hawt Evolution of social media by Elad Gill (graphic courtesy of Elad Gill) Updated: The new hot social thing on the web these days is a Palo Alto, Calif.–based company started by Ben Silbermann, Paul Sciarra and Evan Sharp. (I incorrectly described this group as ex-Facebookers. My apologies for the error.) 2012 will likely see an acceleration of structured, push button, social curation across the web. The way I see it, Pinterest is yet another example of basic human behavior’s being transposed on to the web. Back when I was young, my cousins would cut out photos, ads and visuals from fashion and lifestyle magazines and create collages. In 2005, David Galbraith, a friend of mine who has a nasty habit of predicting the future before everyone else, built a service called Wists. Well, since everyone is using “curate,” why don’t we? From the foods we eat, the drinks we chug, the jeans we wear, the bags we buy, the shoes we run in — they are pretty universal.

Why Pinterest Could Point To the End Of Twitter (Opinion) You’ve probably heard of the new social bookmarking experience Pinterest – but are you aware of just how it can change the current landscape of the Internet? As things stand, large companies like Google and Facebook are cosying up to their users, intent on becoming a fixture of the World Wide Web and being de facto choices for users for search and social networking. Google is even keen on moving into the social side via Google+, although this is really little more than a competent exercise in data mining. Traditional social bookmarking services such as Digg and the dominant method of sharing links, Twitter, are both at risk from the polished presentation and simple features of Pinterest. In fact, Twitter could be seriously at risk from this new service. Pinterest is More Powerful Than Digg Yet these services are very Web 1.0, designed for a time before smartphones and tablets. Pinterest Is Not Another Google+ Pinterest requires little in the way of personal information.

Doctors making greater use of social media A new study shows doctors are increasingly frequenting various social media venues. But while some are viewing this as a generally positive development, it’s not necessarily clear that the recent trend will continue. The study (PDF), jointly conducted by QuantiaMD, Frost & Sullivan and the Institute for Health Technology Transformation, “found that over 65% of physicians use some form of social media for professional purposes.” The report’s writers note that their “definition of ‘social media’ includes not only social networking sites like Facebook and LinkedIn, but also professional and patient networking communities specific to the medical field, blogs and sites such as YouTube.” When considering the implications of the report, it might be best to divide the findings into two categories, one consisting of doctor-to-doctor communication opportunities, and the other including a range of venues that have at least the potential to incorporate doctor-to-patient communications.

Pinterest: Behind the Design of an Addictive Visual Network Ever find yourself in the rabbit hole of the internet, bookmarking and screengrabbing things you want to buy or images that inspire you? Well, judging from Pinterest's hockey-stick growth, you're not alone in your digital collecting and curating. The invite-only social discovery platform launched in March 2010, the brainchild of Paul Sciarra, Evan Sharp and Ben Silbermann, with the mission to "connect everyone in the world through the 'things' they find interesting," opining that books, recipes and items can bridge the gap between strangers. In October, the site surpassed 421 million pageviews, which means that each of its 3 million users are spending quite a bit of time there, pinning and organizing images to help them plan their weddings, decorate their (oftentimes, dream) homes, create bucket lists and manage an inventory of favorite images — no small feat on the ever-growing web. Pinterest's simplicity and browsability comes from the nimble fingers of designer Evan Sharp.

Top 10 Alternatives to Pinterest There is certainly no denying the ever-growing popularity of Pinterest. With over 2.5 million users participating in the beta, Pinterest provides a new and unique way to discover and share the web. This growing popularity has, of course, spawned numerous sites that utilize a variety of Pinterest elements. If Pinterest doesn’t seem to be quite what you need, you might consider trying one of the many alternatives. Whether it’s a “manlier” alternative like Gentlemint or a specific niche like tech-centric Curisma, you are sure to be able to find something up your alley. Gentlemint The front page of Pinterest definitely doesn’t scream masculinity, so “manly” alternatives are always arising. Price: Free Developer: Brisky Business, LLC AppStorm Review: Gentlemint: Pinterest for Men We Heart It While Pinterest is popular with a variety of ages, teens are not really its target audience. Price: Free Developer: We Heart It, Inc. Knack Registry Price: Free Developer: Knack Registry Jux Image Spark Chill

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