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How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing
The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and launched a structured social commerce feed. In this blog post I will discuss the evolution of social media from long-form to push-button, the emergence of social curation on sites such as Twitter and Tumblr, and the move to structured sets of curated content on Pinterest and its brethren. But first, the meta-trend.... ...Social Media: Evolving From Long Form To Push Button In the evolution of social media over the last decade, the trend has been a move from long form content, which has high friction of participation (both on the production and consumption side) to ever lower requirements placed on a user to participate in a conversation. Related:  Pinterest

Oh, How Pinteresting! Pinterest should file for an IPO How to slow Pinsanity. Nothing gets tech bloggers more hot and bothered than the next new social media thing, and right now that thing is Pinterest. The digital scrapbooking startup has all the right ingredients: Rapid user adoption (11 million unique visitors last month), big-name VC backers (Andreessen Horowitz, Bessemer, etc.) and no idea how it's going to make money (if you scale it, revenue will come). But the fervor is beginning to get a bit out of hand. Today Pinterest got a Wall Street Journal profile, complete with its own Pinterest page. I certainly don't begrudge Pinterest its fawning publicity, particularly since it must be helping to create new users. So I have a suggestion for Pinterest: File for an IPO. Seriously. Look at all the critical stuff that's been written about Zuckerberg's social network since it filed to go public last month. Some of this scrutiny is simply the result of greater transparency, and reporters getting to dig into previously-undisclosed company data.

13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC] It's no secret that the Internet loves Pinterest. Now, most users are even spending more time, on average, pinning than they are on hanging out on Facebook. Here's what you need to know about Pinterest user demographics. With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. SEE ALSO: 10 Most-Followed Users on Pinterest Using stats from comScore and a few other analyses, full service agency Modea has put a few interesting facts about Pinterest into visual form with this infographic.

Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC] Pinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers' websites. The service enables users to create online bulletin boards, or "pinboards," for popular categories such as home decor, food and wedding inspiration. Members can use Pinterest's "Pin It" bookmarklet tool and iPhone app to save things they see online and offline, and explore and repin the images their friends collect via their personal newsfeeds. The website is especially popular among women, who account for 58% of Pinterest's traffic, according to Experian Hitwise. SEE ALSO: 21 Must-Follow Pinterest Users The site's popularity is quickly growing. Although Pinterest is becoming a significant source of traffic for retailers, search still dominates, and the site has yet to prove itself as a potential sales channel. [via Monetate]

Why Pinterest Could Point To the End Of Twitter (Opinion) You’ve probably heard of the new social bookmarking experience Pinterest – but are you aware of just how it can change the current landscape of the Internet? As things stand, large companies like Google and Facebook are cosying up to their users, intent on becoming a fixture of the World Wide Web and being de facto choices for users for search and social networking. Google is even keen on moving into the social side via Google+, although this is really little more than a competent exercise in data mining. Traditional social bookmarking services such as Digg and the dominant method of sharing links, Twitter, are both at risk from the polished presentation and simple features of Pinterest. In fact, Twitter could be seriously at risk from this new service. Pinterest is More Powerful Than Digg Yet these services are very Web 1.0, designed for a time before smartphones and tablets. Pinterest Is Not Another Google+ Pinterest requires little in the way of personal information.

How Pinterest Is Becoming the Next Big Thing in Social Media for Business Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses. Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it's driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass. Why should small businesses care? Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. Here's a look at why some business owners -- particularly retailers -- might want to seriously consider starting a business profile on Pinterest now. But remember that this is social media. Related: What's With All the Interest in Pinterest? But savvy social media users know not to get too promotional.

Top 10 Alternatives to Pinterest There is certainly no denying the ever-growing popularity of Pinterest. With over 2.5 million users participating in the beta, Pinterest provides a new and unique way to discover and share the web. This growing popularity has, of course, spawned numerous sites that utilize a variety of Pinterest elements. If Pinterest doesn’t seem to be quite what you need, you might consider trying one of the many alternatives. Whether it’s a “manlier” alternative like Gentlemint or a specific niche like tech-centric Curisma, you are sure to be able to find something up your alley. Gentlemint The front page of Pinterest definitely doesn’t scream masculinity, so “manly” alternatives are always arising. Price: Free Developer: Brisky Business, LLC AppStorm Review: Gentlemint: Pinterest for Men We Heart It While Pinterest is popular with a variety of ages, teens are not really its target audience. Price: Free Developer: We Heart It, Inc. Knack Registry Price: Free Developer: Knack Registry Jux Image Spark Chill

Q&A with Seattle Graphic Designer Chad Syme, Pinterest Superstar | The SunBreak Chad Image-sharing site Pinterest is the fastest-growing web site in history. One of its early stars–the Sid Caesar of Pinterest, if you will–is Seattle graphic designer Chad Syme, who Mashable recently named one of their “21 Must-Follow Pinterest Users.” TSB: Hey Chad, your Pinterest boards have more than 300K followers! Chad: I’m not entirely sure. TSB: Have you used your pins in your own work as a designer? Chad: Yes, I use Pinterest daily for design inspiration. TSB: Do you have some favorite places to look for things to pin? Chad: I’ve got a “blogs” board where I often choose to “pin” links to sites that I’ve found to provide endless amounts of visual inspiration in a range of categories. Chad's Pinterest Profile Photo TSB:Would you say you have a specific aesthetic with the stuff you pin? Chad: Absolutely. TSB: What are some of your favorite Pinterest boards that you’d recommend others follow? Thanks, Chad!

8 Best Practices for Food Brands on Pinterest Janet Helm is the chief food and nutrition strategist of North America for Weber Shandwick. She is the author of the blog Nutrition Unplugged and co-founder of the Nutrition Blog Network and Healthy Aperture. She has been a contributor to Cooking Light magazine and is currently partnering on a book with Cooking Light. Pinterest has become the fastest growing website ever, now with nearly 12 million monthly users. Food is one of the major niches or shared interests on Pinterest. Not surprisingly, food bloggers have also become Pinterest power users. SEE ALSO: What Paula Deen's Cookin' on Pinterest , Y'all While the Pinterest terms of use prohibit commercial use of the site, Pinterest's lack of enforcement means that marketers are rapidly turning to Pinterest to help visually curate their brands. Here are eight tips and best practices to get you started. 1. Offer helpful advice and useful ideas that your followers would find valuable. 2. Pinterest was made for visual storytelling. 3. 4. 5.

Skimlinks Get to know Skimlinks a little better, our background, our historyand the people that make our company what it is. VC-Backed, Skimlinks' investors include Sussex Place Ventures, NESTA and The Accelerator Group The Skimlinks network generates 1.5 billion page impressions every month Skimlinks aggregates more than 17,000 merchants across 27 networks internationally Join Team Skimlinks! Check out our Careers page for details on available positions. About the founders Alicia Navarro Alicia became an entrepreneur at an early stage with several ventures under her belt before Skimlinks. Joe Stepniewski Joe spent time running his own websites as an affiliate and internet marketer, gaining first-hand knowledge of the industry before joining Alicia to head up Skimlinks.