Social Fresh CEO talks Pinterest, visual content, & the rise of Mobile in social Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He curates some of the smartest voices in online marketing. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development. I was fortunate enough to be able to catch up with Jason at a recent conference and he took the time to answer some very important questions facing social marketing professionals on a daily basis.
Indexes Fiksu Indexes for October 2014: Cost per App Launch Index (CPL): October 2014 The Cost per App Launch Index, which tracks the cost of each repeat app launch over time, focuses on engagement and lifetime value of mobile users. Pinterest Ads: How much, what to do, and where are they going next? By Jeff Woelker Ever since the debut of its first advertising test, brand marketers have been chomping at the bit to get their hands on Pinterest advertising. And who can blame them? Pinterest has been driving significant traffic for numerous e-commerce brands, even without any advertising, so many brand marketers can only imagine what will happen once additional targeting and amplification is layered on top of existing traffic. Studies have even shown that in some cases, according to a Javelin study:
Instagram teaching ad-makers how to be less square By Ben Popper and Ellis Hamburger Instagram CEO Kevin Systrom has repeatedly emphasized that a big focus for the company is to "keep the standard really, really high" for its first ads — something Facebook and mobile ad networks like AdMob perhaps missed the boat on. But how will brands know how their "rich" ads should look? Curalate Set for Launch - Digital NEW YORK — Curalate, a solution that provides a comprehensive overview of brand engagement on socially curated Web sites such as Pinterest, will launch today. The platform is the first start-up in the social curation space to receive funding — $750,000 to be exact, from NEA, First Round Capital and MentorTech. Curalate is able to help brands benefit from all the action that’s happening around new social mediums, according to co-founder and chief executive officer Apu Gupta. “The biggest fans are pinning images, and brands want to connect with those advocates — but they didn’t have an easy way to do so.
8 great Chrome extensions to transform your ‘New Tab’ page The ‘new tab’ page is something you probably look at for a lot more time than you think every day, so why not put it to work or get it to do something other than just show new tabs? Here are eight great Chrome extensions to beautify, redesign or put your new tab page to work. Earth View from Google Maps My personal favorite at the moment, Earth View simply replaces the new tab page with a random satellite image of the globe from Google Earth. Many of the images will have you wondering where they were shot, so Google’s put a clickable location on the lower right. 5 ways to make Pinterest work for your business 236 FlaresTwitter186LinkedIn22inShare22Facebook20Google+5Pin It Share22Buffer3Email--Email to a friendStumbleUpon0 Reddit0236 Flares× Pinterest is one of the most underutilized and undervalued social media sites available. If a business is able to harness the power of Pinterest, it can significantly increase its brand recognition, customer loyalty and overall sales. Here are five ways to make Pinterest work for your business. 1.
Top 5 Ingredients For A Successful Instagram Campaign! Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram's potential to create campaigns to engage with their audiences. There are a few possible reasons that attributed to this: The disabling of URL on Instagram user’s post heavily crippled its ability to drive direct traffic from Instagram. There isn’t an advertising option that’s similar to Facebook for brands to promote a campaign or product offering. Lastly, there is no default way for a user to re-share post, which leaves brands with only hashtags to reach their audiences.
Pinfluencer Launches Pin ROI Tracking System For Pinterest, Supports Integration With Google Analytics, Omniture & Coremetrics Pinfluencer, a popular Pinterest analytics solution, is today announcing a new Pinterest ROI and Pin-to-Purchase tracking system for marketers and brands, as well as support for integrations with other analytics providers, including Adobe Omniture, Coremetrics, and Google Analytics. With the update, businesses are now able to track specific ROI metrics like revenue per pin, visits per pin, and pageviews per pin, for example. The system offers brands, marketers, agencies, retailers and others a way to essentially track pins the way a traditional analytics systems track hyperlinks, allowing them to discover which of their pins are driving the most revenue for their business.
Kit lets anyone design their own smart home without coding skills Homes & Housing Life Hacks Lifestyle & Leisure We’ve all, at one time or other, thought about having those magic lights or stereo that come on simply by clapping. The Internet of Things is slowly making this type of appliance control easy for anyone to install in their homes, with claps more likely replaced by smartphone taps or algorithmic automation. We’ve already seen a few innovations — from Roost’s smart battery to LightFreq’s light and music control device.