26 Tips for Using Pinterest for Business Are you wondering how your business could use Pinterest? To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly! Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike. What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest. #1: Add a Pinterest “Follow” and/or “Pin It” Button One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Follow buttons are a great way to let users know you’re on Pinterest. #2: Brands and Pinterest While Pinterest hasn’t yet created a distinction between a personal profile and brand page (like Facebook), early adopting brands are making good use of their Pinterest presences and the pins and boards they’re sharing. *Note: Pinterest is one of the 60 new open graph websites and apps that allow a tighter integration with Facebook’s Timeline. #26: Zine
Nirvana The 11 Most Popular Pinterest Users Any ol' Pinterest user can post a pretty picture and call it a day. But creating a carefully-curated Pinterest page full of well-tailored boards, original content, and lots of interesting pins is a skill very few pinners have truly mastered. Those part of this super-user breed have attracted masses of followers with their pinning prowess. If you're new to Pinterest and you're looking for some great tips to get started, we've got a list of the 27 most beautiful pinboards you need to check out. We've also pinned down (sorry) a list of the most popular users, courtesy of Repinly, a Pinterest directory site that offers a real-time list of the social network's most popular users. (You can also check out Repinly to find a ton more Pinterest data, such as what's trending across various categories, Repinly co-founder Rami Madi said in a press release announcing the directory earlier this week.) Flip through the slideshow to view Pinterest's most-popular users, ranked by number of followers.
5 façons d’utiliser Pinterest autrement Il y a cette étrange (et un peu sexiste) idée qui persiste selon laquelle Pinterest serait un site pour les femmes. Le fait que son audience soit principalement féminine ne devrait pourtant pas tant nous surprendre : c’est aussi le cas de Facebook, de Twitter… De fait, les femmes sont plus actives sur les réseaux sociaux. il n’y a guère que Google + qui soit très majoritairement masculin, et ça n’est pas forcément un signe de bonne santé. Il faut pourtant le reconnaitre, nous avons tous autour de nous quelqu’un qui nous raconte qu’il a créé un compte Pinterest mais qu’il ne sait pas quoi en faire. Ou alors, nous sommes nous même dans cette situation. Voici 5 idées pour y remédier. Collecter des insights L’insight, c’est ce petit anglicisme indéfinissable et insaisissable (enfin, pas tout à fait indéfinissable) mais tellement précieux pour les communiquants, les entrepreneurs, les créatifs, les stratèges… et tout le monde, vraiment. Faire du storytelling Le moodboard Les infographies
#SocialChat Discusses Pinterest Marketing On Monday, March 11th, Daniel Maloney (@DanielPMaloney), CEO of PinLeague took a turn in the hot seat to discuss the finer points of Pinterest marketing. Maloney’s pedigree includes time spent at both AOL and Google. Following are his comments about the marketing value of Pinterest. Q1 @DanielPMaloney What’s the first thing a marketer should do when they want to adopt Pinterest? Daniel: Start on Pinterest by understanding your users and competitors, as you would any campaign. For instance, look at what they’re pinning / repinning by category, domain, keyword, etc. Q2 @DanielPMaloney What advantages do Pinterest business accounts offer over a standard user account? Daniel: Business accounts offer 3 benefits: Verified Domain, custom plug-ins, new feature notifications. Q3 @DanielPMaloney How do the current business accounts currently fall short for marketers? Daniel: Many logical Pinterest business features not yet available: Ads, Analytics, Multiuser support.
Comment utiliser Pinterest pour promouvoir une entreprise touristique Le mois d’août est relâche pour les blogueurs d’etourisme.info. On fait comme à la radio ou à la TV, vous allez profiter des meilleurs moments de l’année= Aussi, jusqu’au 20 août, nous vous proposons une rediffusion d’articles écrits ces derniers mois.Aujourd’hui, le phénomène Pinterest Article publié le 15 mars 2012 Pinterest, vous connaissez? Si vous avez manqué l’article d’etourisme.info Pinterest, épinglez le web! En bref, Pinterest c’est: Plus de 13 millions d’utilisateursTemps moyen passé par jour par un utilisateur moyen: 15 minutes 80% des utilisateurs sont des femmes (source: Comscore) Pourquoi utiliser Pinterest en tourisme? Le choix d’une destination touristique étant majoritairement effectué par des femmes, Pinterest se veut un endroit de choix pour aller chercher de nouveaux voyageurs potentiels qui sont en mode découverte et exploration. Pinterest pour un hôtelier Maintenant, comment utiliser Pinterest pour promouvoir un hôtel? Pinterest pour une destination touristique
Broken CDs Transformed Into Iridescent Animal Sculptures With most of our music now in a digital format, neatly contained on our mobile phones and iPods, many of us have no doubt got lots of old CDs stacked up in garages, waiting to become miniature frisbees or coffee coasters or museum relics from a bygone era. But rather than letting them lie there in their boxes, unloved and gathering dust, why not put them to good use by smashing them up and turning them into attractive animal sculptures? Artist Sean Avery has done exactly that and created a series of sculptures—from bears to peregrine falcons and even the Loch Ness monster—using the reflective splinters of what was once, possibly, a cherished music collection. It’s not the first time we’ve seen artworks created from dead (well, dead-ish) media. This last one’s a dragon made from circuit boards and old CDs [via Colossal]
21 Must-Follow Pinterest Users Looking to save some search time and launch into a rich Pinterest experience? We've scouted out some of the best Pinners the service has to offer. SEE ALSO: Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC] Although the site has a reputation for girly, wedding-themed content, we're here to present a variety of inspiring perspectives, from photography themes to gadget wish lists. So, scoot through our gallery to discover some of the most popular curators on the web's hottest social circuit. SEE ALSO: Pinterest: 13 Tips and Tricks for Cutting Edge Users Which categories and themes do you think Pinterest does best?
Umpf Blog » Pinterest: Creative uses of the pinning platform - Aurora Alessandra Gritt March 19th, 2012 We’re big fans of Pinterest and although we’re iffy on the profile redesign, we’re sure the site’s popularity isn’t going to be on the wane any time soon. 1. Facebook page and repin them on their own Pinterest boards to complete the picture. Peugeot explains on one of its competition boards: “This is a 5 piece puzzle of a Peugeot 207, as you can see there are 4 pieces missing. The only downfall is that the competition dynamics are a little bit complex – maybe due in part to Peugeot having to change the competition following Pinterest’s redesign. 2. Michelle Magoffin showcases her skills with a clever infographic: Michael Mahle makes his comms experience in the world of wine clear with a nice visual CV: Christopher Penn has created a resume board including photographs, QR codes, an intro video, contact methods and examples of his work: 3. 4. where they’d most like to go on holiday, with the winner receiving free flight tickets. 5. Calypso St.
The Pinterest Craze: Brand Marketers, It’s Time to Start Pinning Written on Mar 4, 2013 Author Richard L. Tso | Hey, all you marketers out there: Ignoring Pinterest is no longer an option. It’s a common problem for companies around the globe: You have a great product, but it’s tough to get the word out in a noisy and overcrowded marketplace. Let’s look at the inherent allure of Pinterest: It’s a huge online pinboard that allows people to look through interesting things, “pin” the ones they like and leave comments below what was pinned. Since May 2012, Pinterest traffic has more than doubled in size and is now the third largest social network in the world, just behind Facebook and Twitter. (Image source: marketoonist) The vast majority of Pinterest users are women between the ages of 25 and 34, so it’s a natural place for brands and retailers to spend time if they want to connect with this particular target audience. Zappos isn’t the only company to create Pinterest-specific campaigns and promotions. Richard L. Reader Comments.
Pinterest, épinglez le web ! fév162012 Ces jours-ci, le web bruisse d’articles concernant Pinterest. Pourtant déjà âgé de 2 années, le réseau social fait aujourd’hui beaucoup parler de lui en témoignent ces chiffres qui interpellent : Plus de 10 millions de membresDont 9 millions d’utilisateurs connectés via FacebookUne croissance de près de 4000% ces 6 derniers mois Disponible sur invitation, Pinterest permet d’épingler 'pin' sur un tableau de bord les images et vidéos que vous appréciez afin de les partager avec la communauté. Fonctionnement Après la création du compte, il suffit d'installer l’outil pin it. Comme sur Twitter, vous pouvez choisir de suivre des personnes que vous ne connaissez pas forcément et retweeter, 're-pin' leurs ajouts. En page d’accueil, les flux d’actualités (des personnes, auxquelles vous êtes abonné) sont affichés. En reliant votre compte à vos Twitter et Facebook, vous retrouverez des amis déjà inscrits et assurerez la viralité du service. Public Modèle économique D'autres exemples : Sources :
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