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Pinterest the new social media pin-up

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A Lawyer Who Is Also A Photographer Just Deleted All Her Pinterest Boards Out Of Fear 4 Social SEO Mistakes to Avoid First off, what exactly is social SEO? Social SEO is a hybridization of social media marketing and SEO. The two disciplines are actually much more intertwined than some marketers may believe and it no longer makes sense to operate them in separate silos. Fragmentation of your online marketing efforts often means your actions aren't being properly leveraged across various platforms, leading to a diluted and confused brand messaging strategy. However, just because you recognize that social media marketing and SEO go hand-in-hand, that doesn't mean there aren't pitfalls you should be careful to avoid. 1. Please don't turn your social profiles into a soapbox to sell your products. Most social media interactions are being driven by the consumer. Businesses that use social media solely as a platform to sell their products/services quickly learn that no one is listening. 2. This move could prove deadly for your company. 3. Both SEO and social media are incredibly long term processes. 4. See Also:

Enfin des données statistiques sur Twitter | Médias sociaux Après plusieurs mois de surchauffe médiatique, la société Sysomos nous offre enfin des données statistiques complètes sur Twitter : An In-Depth Look Inside the Twitter World. Une étude qui tombe à pic pour prendre du recul sur LE phénomène de cette année 2009 et surtout pour définir un plan d’action. L’étude complète est disponible au téléchargement ici : Inside Twitter 2009 (fichier PDF). Pour résumer l’étude, voici les chiffres-clés significatifs à retenir (sur une base de 11,5 millions d’utilisateurs) : 72% des utilisateurs ont créés leur compte dans les 5 derniers mois ; 85% des utilisateurs publient moins d’un tweet par jour ; 21% des utilisateurs n’ont jamais rien publié ; 50% des utilisateurs n’ont rien publié dans les 7 derniers jours ;94% des utilisateurs ont moins de 100 followers ; 5% des utilisateurs génèrent 75% de l’activité (10% en genère 86%) ; Plus les utilisateurs ont de followers et plus ils publient ; Mes recommandations seraient donc les suivantes :

comscore-top-eu-smartphone-oem-jul-10-sept-2010.JPG Consumer Attitudes to Local Search Reveal Problems and Opportunities for Brands A study from ConstantContact last year found that 1 in 2 small businesses failed to ever update their online listings, and that an equal share have seen inaccurate listings for their businesses online. Now, new research [download page] from Placeable reveals the extent of the damage inaccurate listings can have on a brand: some 73% […] Read more » African-Americans and Hispanics Combine For One-Fifth of Estimated National Discretionary Spending Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013, according to new data from Experian Marketing Services’s Fall 2013 National Consumer Study. Read more » 2013 Rich Media Ad Benchmarks, by Vertical Source: PointRoll [pdf] Notes: Rich media click-through and interaction rates were higher when including video. Read more » Online Video Ad Views, Dec. 2011 – Feb. 2014 Read more »

The top 100 sites on the internet Explore this interactive graphic to find out which are the biggest sites on the internet, as measured by the Nielsen company. This feature is part of SuperPower, a season of programmes exploring the power of the internet. About this data The data used to generate the interactive treemap visualisation were collected by the Nielsen company and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia. The figures represent unique users for the month of January 2010. The categories - such as retail, social networks, search/portal - were defined by the BBC. The maps were produced using the Prefuse Flare software, developed by the University of California Berkeley. Did you find this graphic useful? Pinterest Allows Websites to Block Pinning Pinterest may be an Internet hit — especially with U.S. women and Facebook CEOs. But not all companies want to ride the pinboard wave of referral traffic. Now Pinterest has released code for companies that want to block the pinning of content from their sites to personal pinboards. Pinterest recently released the code in their help section, which companies can copy and paste into their websites, prompting a message with each pin attempt that states: “This site doesn’t allow pinning to Pinterest. Please contact the owner with any questions. Thanks for visiting!” SEE ALSO: 10 Most-Followed Users on Pinterest Josh Davis of LLsocial.com points out that 99% of the pins on Pinterest are against the company's own Terms of Service. One of the points of "Pinterest Etiquette" also stands to remind users to credit sources. Though it is not enforced, Pinterest says, "finding the original source is always preferable to a secondary source such as Google Image Search or a blog entry."

The Open Graph Protocol Sur Twitter, on se suit sans trop comprendre Avec ces 1382% d'augmentation d'audience en un an, Twitter, le service de microblogging (rappel et mode d'emploi sur Ecrans par ici ), fait figure de carton absolu du Web 2.0., à tel point que les médias en font leur coqueluche, parfois jusqu'à la frénésie (cf la récente couverture du Time , avec ce titre : «Comment Twitter va changer notre manière de vivre »). La success-story de Twitter a tout de même quelques bémols. Récemment, nous évoquions les chiffres de Nielsen selon lesquels 60% des nouveaux membres cessent d’utiliser le service dans le mois qui suit leur inscription. L'affirmation a été critiquée dès sa publication pour sa méthodologie, avant d'être revue et confirmée par Nielsen qui assume totalement le résultat . Début juin, l'école de commerce de Harvard publiait une étude intéressante sur le comportement des utilisateurs de Twitter . Plus de 80% des utilisateurs postent en moyenne...zéro tweet par jour Lire les réactions à cet article. Alexandre HERVAUD

comscore-uk-ad-jul-10-sept-2010.JPG Consumer Attitudes to Local Search Reveal Problems and Opportunities for Brands A study from ConstantContact last year found that 1 in 2 small businesses failed to ever update their online listings, and that an equal share have seen inaccurate listings for their businesses online. Now, new research [download page] from Placeable reveals the extent of the damage inaccurate listings can have on a brand: some 73% […] Read more » African-Americans and Hispanics Combine For One-Fifth of Estimated National Discretionary Spending Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013, according to new data from Experian Marketing Services’s Fall 2013 National Consumer Study. Read more » 2013 Rich Media Ad Benchmarks, by Vertical Source: PointRoll [pdf] Notes: Rich media click-through and interaction rates were higher when including video. Read more » Online Video Ad Views, Dec. 2011 – Feb. 2014 Read more »

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