Pinterest

Pinterest : au delà de la hype, tentons de faire le point... Impossible d'y échapper.

Pinterest est le nouveau phénomène du Web. Comme bien d'autres avant lui. Car, c'est bien connu, Life is a bitch et rien ne dit en effet que le service ne survivra à la hype dont il fait l'objet aujourd'hui. Qui se souvient aujourd'hui de Quora, qui avait pourtant fait l'objet, en janvier 2011, d'un engouement similaire et qui aujourd'hui meurt doucement (vous souvenez-vous de la dernière fois où vous vous êtes rendus sur ce site ?). Qui utilise encore Path, la coqueluche de septembre 2011 ? Uh Oh, Pinterest's Growth Is Slowing.

Pinterest's Hype Bubble Has Burst, And Now It Is Actually Losing Users. As Pinterest’s Hype Peaks, There Are External Signs That Its Growth Is Slowing. Pinterest has been on a hot streak this year.

Or should we say hype streak? In February, comScore reported that the site had passed 10 million monthly unique users faster than any standalone site ever. Then we started to hear from sources on Sand Hill that the company has attracted interest at a $1 billion valuation. But numbers from third-party sources like Facebook app tracking service, AppData, are pinning a slightly different picture on the image and link-sharing site. Pinterest’s monthly active users on Facebook — or the number that has connected to Facebook over the past thirty days — have dropped to 8.3 million, from around 12.2 million a month ago when the site did a major redesign. Pinterest for Business – Gregory Pouy. Pinterest for brands : opportunity or fad – Emmanuel Vivier. 7 Reasons Why Pinterest Isn’t Yet Ready for Tech Brands. Editor’s Note: This guest post was written by Sivan Cohen & Ben Lang, community managers at Conduit & Wibiya.

Managing a tech brand means you always need to be on the lookout for innovative and creative ways to engage your community. Pinterest, le nouveau Chatroulette ? What People Are Pinning on Pinterest [STATS] Home, Arts and Crafts, and Style/Fashion are the most popular categories on Pinterest, a third-party study released Monday indicates.

According to business intelligence firm RJ Metrics, 17.2% of all pinboards are categorized under Home, followed by Arts and Crafts (12.4%), Style/Fashion (11.7%), Food (10.5%) and Inspiration/Education (9.0%). Of those, food is the fastest-growing category. It's also the category that gets the most repins, generating on average more than 50% repins than the second most reshared category, Style and Fashion. The results were drawn across a sample of approximately 1 million pins across 9,200 different users. The study also identified the most popular board names on Pinterest. Among the other findings, some of which were published last month: More than 80% of all pins are repins.Online crafts marketplace etsy.com is the most popular source for pins, accounting for a little more than 3% of all content on the site.

Here's the Best Time to Share on Pinterest. If you’re doing most of your sharing on Pinterest from the office, you’re doing it wrong. The best time to share things on Pinterest is Saturday morning, according to data from Bitly , the URL shortening service. Hilary Mason, Bitly’s chief scientist, revealed the nugget during a talk at Mashable Connect in Orlando, Fla. Bitly keeps track of clicks on the links created by its users, and where they’re coming from, aggregating the data to create actionable information. In addition to the Pinterest factoid, Mason said a story’s half-life — the time it takes to receive half the clicks it will ever get — lasts 2.8 hours on Twitter , 3.1 on Facebook , 7 hours on YouTube and “longer” on StumbleUpon and Tumblr . Bitly also looks at usage of devices. Typically, content follows a “burst and decay” pattern, with a huge spike of clicks early in its life cycle that drops off rapidly, then slowly. Bitly’s data also reveals which social networks command the most attention online.

Facebook YouTube LinkedIn. Pinterest Drives More Traffic to Blogs Than Twitter [STUDY] Pinterest drove more traffic to online publishers in February than Twitter, according to third-party measurement data.

150 Brands on Pinterest. Have you heard all the rage about the up and coming social media site known as Pinterest?

It has taken the web by storm, and brands are quickly jumping on board. In addition to being one of the most popular social media site at this time, it is turning out to be a valuable marketing tool for businesses. I have even heard that it is driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined. The way it works for businesses is that consumers “pin” products that they love. So, if a consumer is shopping for new bedding they can organize a board and “pin” all of their favorite finds.

A great example is of a new mom-to-be. Businesses do need to remember that this is social media. Here is a list of some of the businesses and brands that can be found on Pinterest. Do you know of some brands missing? Rating: 10.0/10 (2 votes cast) 4 Ways To Use Pinterest To Encourage Corporate Volunteerism. 4 Ways To Use Pinterest To Encourage Corporate Volunteerism Posted by Ryan Scott on Wed, May 02, 2012 @ 05:23 PM This post was featured in Mashable.

Lets face it; it’s hard to look away from Pinterest. The hottest new social media site has become a go-to source for the latest shopping tips, design advice and funny dog pictures. Who wouldn’t want to sit there all day and stare? As Pinterest fans are discovering through the growing legion of companies that are marketing and selling products via the site, Pinterest also has great commerce potential. But to take full advantage of Pinterest's possibilities, businesses should also be thinking about the site as a way to highlight their philanthropic endeavors and promote corporate volunteerism. How does Pinterest work as a tool for employee volunteer promotion?