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Mass Relevance

Mass Relevance
On Tuesday, the country joined Boston to reflect on the tragic events that took place a year ago at the Boston Marathon and to support the runners preparing to race this year in the world’s oldest annual marathon. Messages of encouragement, courage, and resilience flooded social media channels showing the world that the city of Boston has never been more united. Vice President Joe Biden shared strong words of encouragement at yesterday’s memorial service and helped inspire everyone to move forward as this year’s race approaches. “You have become the face of America’s resolve. For the whole...

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DOWNLOAD How To Use Evernote: The Missing Manual Table Of Contents §1 – What Is Evernote? §2 – An Overview Of The Desktop App §3 – An Overview Of The Smartphone Apps §4 – Tips, Tricks & Hacks §5 – Evernote Add-Ons / Plugins Content Curation Tools from Mass Relevance 74 Flares Twitter 37 Facebook 5 StumbleUpon 0 Google+ 8 LinkedIn 5 inShare5 Buffer 5 Reddit 0 Pin It Share 14 14 Email -- Email to a friend 74 Flares × Some of you may be asking what content curation is. There’s a ridiculous volume of content being published on the web via Twitter, Facebook, blogs, news, YouTube and other mediums. 5 Essential Spreadsheets for Social Media Analytics Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty. Social media analytics and tracking can be very time-consuming and expensive. You'll find quite a few smart social media monitoring tools, but what if you can't afford them?

Social Curation Summit - December 2012 Please note that and events now belong to Mediabistro hosts a range of industry conferences, trade shows, cocktail parties, and online events designed to enhance the knowledge of media professionals and provide valuable networking opportunities. We hope you join us at one of our upcoming events! Build Your Social Media Strategy Whether you're a recent college graduate, a small business owner, or a social media manager, this interactive online boot camp will teach you the best methods to be successful on any social media platform. Through a series of recorded lessons, experts in marketing, social media, and content management will provide you with the building blocks to develop a complete social media strategy.

10 Tips for Using Evernote Effectively Evernote is a tool for keeping track of, well, everything. At least everything as far as digital information goes, or information that can be digitized. Evernote comprises a Web-based service and clients for Windows, Mac OS X, mobile devices, and extensions for Web browsers. It's a service I've been using for years, and over that time I've picked up a few tips and tricks for getting the most out of the tool. Learn the Shortcuts A Curator's Tools and To-Do List Going to a museum is an enhanced content-viewing experience; some of the work it takes to understand and appreciate art has already been done for you. That's the same confidence you feel when going to a good wine shop or bookstore. You know someone has reflected thoughtfully on the contents of those aisles, selected the best wines and books in a given category and done the research for you. And if you have questions, you can talk to someone who can answer them. That's the magic of the curator: Putting in the work to find the content that matters and assembling objects, ideas, and media into an experience that is meaningful to the consumer.

Neuroscience Makes Strong Case for Engagement, Personalization in Marketing Recently, Facebook sponsored a study run by NeuroFocus -- found via Search Engine Land-- intended to quantitatively determine how people respond to websites and website ads. The results had some interesting findings for marketers who are wondering how their site structure and ad campaigns affect how users react to their website. Let's just dive right in to those results and see what marketers can learn from their experiments. What the Study Looked At Content Curation: 12 Ways To Add Value Producing sufficient quality content is the biggest challenge content marketers face according to recent research by Content Marketing Institute and MarketingProfs. While automated content curation offers a possible solution to this growing problem, it misses a critical point. To be done properly, content curation requires the added value that only humans can provide to convert curated information into quality content that supports your business objectives. To ensure that it yields the optimal results and achieves your business goals, here are twelve ways to enhance the value of your content curation. Understand that your audience is a community. Unlike other forms of content marketing, content curation goes beyond identifying your audience in terms of building a marketing persona and social media persona.

RSS Feed Search Engine Instant RSS Search engine will help you discover RSS feeds on the web around your favorite topics. You may use the tool to search RSS feeds for blogs, news websites, podcasts and more. It is instant search and hence the search results display as you type. You may use any of the Google search operators - like allintitle, inurl, etc. - for more accurate results. You can subscribe to the feeds in your favorite RSS Reader (like Feedly) or use the Preview link to see the 10 most recently published articles from that feed. Computer-assisted curation : let's figure out the best system to help scale up curation operations! It seems that lately the two concepts of knowledge management and content curation are definitely getting closer and closer as providers of private social networks for companies try to find the holy grail of social collaboration. At the same time, there is a great wave of discussion and innovation coming from the world of journalism where the community is trying to solve the issue of the scalability of the current human-based curation model. A great tweet posted last week by David Clinch illustrates this duality between two approaches : either completety human-based curation and knowledge management, or either algorithmic recommendations.

Advertisers, This Is What an NFL Fan Looks Like [INFOGRAPHIC] Just two NFL teams will remain after Sunday's league semifinals, setting up a final showdown for Super Bowl XLVI glory. But the Super Bowl isn't just a huge event for the players, coaches and fans involved. It's also make-or-break time for the television advertisers who pay a premium for the right to reach an audience of more than 100 million rapt viewers. But exactly who will these advertisers target? Google, Yahoo Both Fail At Moneyballing Oscar Predictions Both Google and Yahoo used search data to create their own Oscar ballots. Turns out, their predictions were terribly wrong. At best, Google may have correctly predicted Meryl Streep winning, depending on how you read things.

- Top 10 Sites for Curating the Web David Kapuler is an educational consultant with more than 10 years of experience working in the K-12 environment. For more information about his work, contact him at and read his blog at

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