Leading Online Company Profits with Live Phone Operators. The Client The Client is a worldwide market leader in online hotel reservations; provider of fast, secure and easy-to-use booking system with access to over 35,000 hotels, inns, B&Bs, and resorts.
The Client was losing online sales due to both seasonal and irregular network congestion. They believed that frustrated customers were abandoning the sales process when browsing seemed too slow. Factors beyond their control did not allow them to “fix the internet”. The Challenge The Client believed they could save these abandoned sales by making their online reservation system available over the phone, allowing potential customers to talk to a live operator 24/7. By electing to outsource, they hoped to find a single experienced call center could cut costs by managing both incoming phone sales and customer service for cancellations or reservation modifications. The Results. 3 Common B2B Appointment Setting Objections (and how to conquer them) An average telemarketer would tell you how challenging it is to set appointments with B2B leads, especially when dealing with a difficult industry such as IT products, services and software.
It’s almost impossible to come across a prospect that doesn’t have any objection, either real or made-up. Appointment setting companies encounter these objections everyday, as they carry out lead generation campaigns for their clients. How exactly are they able to overcome these hurdles in a consistent basis?
Your Checklist before Outsourcing B2B Appointment Setting. Six Questions To Ask Yourself Before You Call a Business Prospect. How to Make Presentations for Business Appointments Interesting. B2B Appointment Setting: How to Make Your Sales Meetings Bear Fruits. Okay, so you’ve been getting a lot of B2B appointments lately.
That’s great. The question is: are you able to get something out of them? In B2B, telemarketing, the number of appointments set does not equate to success unless they are being converted to closed deals. When we send out our sales executives to meet with prospects face to face, they bear the pressure of turning that opportunity into gold. Kevin Higgins, CEO of Fusion Learning, a training organization, shares 6 secrets in holding a successful sales meeting: 1. From week to week you’ll find my team doing trivia games, telling funny stories, sharing sales highlights of the week, or discussing their focus for the month ahead. 2. 3. To ensure individual updates don’t take up too much of the sales meeting, follow these three rules: set time limits, create different themes around successes, like key learnings and future focus and know when to take individual issues offline. 4.
Think about sorting the rewards into different categories. Smart Moves For Your B2B Appointment Setting Campaign. Callbox the largest commercial cleaning prospector. Los Angeles, CA – September 2008 – Establishing its place in the business process outsourcing industry, LA-based Callbox powers new sales for the world’s leading commercial cleaners.
Callbox currently handles lead generation and appointment setting campaigns for 71 cleaning companies, including the top commercial cleaning franchises in the United States, such as Jan-Pro Cleaning Systems, ServiceMaster Clean, and Heits Building Services. Callbox’s team of highly skilled customer service representatives, guided by the individual requirements of each commercial cleaning service, generates interest in professional custodial services. B2B Tip - Using Telemarketing Calls as Opportunities for Market Research. There are always a lot of things to learn about the marketplace, that’s why research is an essential tool for survival.
The good news is that you don’t have to put so much effort in your research efforts; as it turns out, telemarketing can do the job for you – well, at least some of it. Majority of telemarketing calls do not result in an appointment or lead generation success, but the effort that went with it and the information gathered during the call do not have to be wasted. Telemarketing calls can be an opportunity for a business to learn something about marketing approaches, target market needs and even common business operations. Here are some pertinent pieces of information that can be extracted from conversations: Perform A/B test for pitches. B2B Blogging: Are you Superman or Batman? At one point in most of people’s childhoods, a debate or two were sparked as to which superhero is better, Superman or Batman (except maybe the millennials, who grew up not knowing what comic books are and only knew superheroes via 3D movies).
No definite answer exists, of course, because both arguments can become valid depending on how you look at it. It turns out, that mini-debate was a prelude to the adult world. It sorts of defines your character in life based on who you choose. And yes, even in the world of B2B content marketing and lead generation, it fits: Are you a Superman or a Batman type of blogger? Do More With Your B2B Appointment Setting Services. B2B appointment setting campaigns can be a very stressful activity, especially if you are dealing with a myriad of things, like production of wares and management of your people.
B2B Lead Generation Tools Your Business Will Need. Marketing Appointment Setting. The Sales and Marketing Solutions: Handle B2B Software Telemarketing Rejections In Six Ways. How To Keep Your Star Appointment Setters From Quitting. While we all know that B2B appointment setting can be a very profitable job, the level of stress can be pretty high.
So do not be surprised if the turnover rate for people given this job is also high.