Top Tips to a Better Mobile Marketing Experience B2B marketing today has come a long way. A long time ago, in a mystical period known as the 80s, companies that needed to increase their client base depended primarily on the telephone to generate leads. Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence. On that note, B2B marketers are constantly seeking for effective ways to leverage mobile devices in their lead generation. What you can do to avoid these mistakes is to take into account these effective mobile marketing tips courtesy of Huffington Post contributor and digital marketing strategist Scott MacFarland. Irrelevant Content: Put your consumer hat on. Don’t bore out email subscribers. For the full article, click here.
Crisis Management 101: How to Get Out of Sticky Situations when Needed You don’t always expect things to run smoothly within the domain of B2B Telemarketing. Privacy issues, copyright lawsuits and court-sanctioned searches can put your company under a bad light. Not only that, these problems may deal a painful pinch that could suffocate your company and render your lead generation efforts null. Indeed, dealing a crisis can signal the death knell of a well-conceived marketing plan and more importantly a well-sculpted reputation. In the event of such difficult dilemmas, the only logical step is to mobilize a crack team of damage control experts and resolve these problems professionally. Here is how to aptly do just that: Get a PR team. Hire competent legal experts. Okay, so now you have an army of experts to do your bidding. Public apologies. Internal contingency plans. Considering these points, don’t expect success to be a rickshaw ride through Hong Kong. Source:
4 Lead Scoring Tips for a More Effective Lead Management Let’s start off with a fact: B2B lead generation is a requirement for a better sales performance and growth. In addition, B2B leads are seen as potential business partnerships, and tremendous effort has to be exerted in producing them. What’s even more important is nurturing them through better lead management that identifies eager buyers. Without having an effective system in place would entail having a wealth of B2B leads that unfortunately have no inkling to engage you further down the sales pipeline. This also results in poor revenue generation and a waste in marketing investments. You might also want to check out: 3 Sales Tips to Get your Reps Reach for the Numbers If you want to fulfill certain lead generation objectives, then you will have to optimize the important processes with regards managing your lead database. But like most marketers, you will experience a tough time, especially in tracking the web activity of individual leads. Define your profile. Optimize your fill forms.
B2B Prospecting at its Best: How to Find the Best Leads for your Pipeline An efficient lead generation campaign is essential in every B2B endeavor. An increase in sales conversions and revenue are goals you commonly see in campaign plans. And in order to get the intended results, there is a need to draft plans that could produce a good deal of qualified B2B leads. But generating a contact list of potential customers is only secondary. Now, many marketers are right to equate poor lead generation with poor prospecting. Related Post: Understanding the Basic Pillars of Proper B2B Lead Prospecting Determine your demographics. Market research is imperative and beneficial. Increase brand awareness. Demand generation is still a crucial part in every marketer’s plan for increased conversion rates. Engage contacts directly. Teleprospecting is much more than just calling somebody and ask him or her about specific problems. Consider direct mailing. Another important strategy for effective B2B prospecting is to send out tailor-fitted emails for your intended audience.
Email Lead Generation: How to Fashion Messages with High Response Rates According to statistics by Forrester Research, at least 89% of marketers use email as their primary lead generation channel. This goes to show that direct mail marketing is still a relevant tool, both for B2C and B2B purposes. And with the introduction of new conveniences in digital marketing, we can all say it would take long before email marketing fades away. Acquiring new clientele is still possible through this channel – only if you have nurtured and streamlined your email components. While email continues to be a widely used lead generation platform, there are still many marketers (mostly SMEs) that struggle with attaining higher response rates from cold leads. Indeed, many businesses often wonder they are not getting enough traffic despite a high send out volume. If you are leading a business that confronts similar issues, consider these tips for creating emails that go straight to your audience’s heart – and not their spam folders. Give a sense of urgency. Personalize your emails.
B2B Channel Surfing: Choosing the Best Platforms for Lead Generation Marketing has evolved rapidly with the introduction of online channels. One would become an absolute stranger and miss out on better opportunities if social platforms are declined. Still, some are reluctant to make a move online, citing the surviving relevance of outbound B2B methods such as tradeshows and telemarketing. An Ages-long Antagonism? The outbound methods are at odds with their online counterparts, and it has been that way ever since. On the other hand, JumpLead pointed out in its own study that social media channels are cheaper and lead to better customer engagements. Why not Both? From this point, one is compelled to choose between inbound and outbound marketing for the sake of drafting an efficient B2B lead generation plan. It would indeed take a lot of time and resources as you consider statistics and expert advice from experienced marketers. Following this formula in your B2B lead generation will be a big boost to your sales performance.
Your Guide to a Successful International Social Media Campaign There is no doubt that social media is where many people get all of their news and advertisements. Younger viewers have an even higher rate of social media use than older. Here are some tips for conducting a successful social media campaign across the world: Get the translation right Social media campaigns in multiple languages can be tricky. Create engaging content for your chosen demographic No one wants to read a long-winded sales pitch. Update consistently It is hard for many small businesses to find the time to conduct their own marketing on a regular basis. Send your message across the board It is important to not limit your social media campaign to just one or two platforms. Successful examples of great international campaigns Red Bull is one example of a very successful international social marketing platform. Know your target demographic One of the most important aspects of any marketing campaign is knowing your target demographic.
What a Concept! Slices of Life and Marketing Wisdom from Robin Williams He could be anyone you wish him to be. But he was always good at what he loved: entertaining people. For most of his career, Robin Williams was a man of many faces who gave us every reason to love and laugh at life. Whether he was an air force radio DJ, an idealistic literature professor, an old, blunt Scottish nanny, or a wax replica of a rough riding US president, he always had something to say on issues that challenge our ability to smile. We can be sure that even the world of B2B marketing is fraught with these issues. Take heed of these legendary words. “Boys, you must strive to find your own voice, because the longer you wait to begin the less likely you are to find it at all.” Perhaps, one of Robin Williams’ most compelling characters is that of an English teacher who rouses his students to break free from their ascetic chains. “I know size can be daunting… But don’t be afraid…” Playing a romantic mentor of a tap-dancing penguin, Williams teaches us that indeed size doesn’t matter.