Why are Marketing Infographics cool? Of course by ‘cool’ we mean ‘intellectually enlightening’ and ‘visually fascinating’ at the same time. A few years ago, people would rely on infographics to gain insight on the most important information out there, not only in the realm of business but also in everyday life. Now, not only do people crave for information from infographics, they also seem to have become more enthusiastic about creating them. Naturally, for lead generation marketers, it’s a matter of building thought leadership status and generating traffic. But what exactly makes infographics so effective? Majority of people are visual learners It’s also the reason why Facebook posts with images are more likely to generate likes and responses. Infographics highlight the bottom line You don’t see a lot of text on infographics. People just love sharing infographics We rarely see lousy infographics. Your brand has infographics = your brand must be wise Face it: you also learn a lot by creating infographics
Is your Slow Lead Generation Website Losing you Money? Follow these tips A slow-poke website is obviously a liability, especially if intended for e-commerce or online marketing purposes. The last thing a site owner would want to do is to test the patience of its site visitors. But efficiency is not the only reason a site should be optimized for speed; you would also want to protect the reputation of your business by offering a good website. For example, if you’re a business that sells, say, IT products and services, having a slow website is not exactly the best way to get a good first impression. Luckily, there are ways to speed up your website and ensure the satisfaction of your potential prospects. Consider these tips from CrazyEgg.com, the leading insight source on website optimization: Minimize HTTP Requests The quickest way to improve site speed is to simplify your design. Reduce server response time Your target is a server response time of less than 200ms (milliseconds). Enable compression Minify Resources Optimize images
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox 5 Reasons Why Forum Participation is Beneficial for Lead Generation There are direct and indirect benefits that marketers can gain when participating in forums (or fora, if you feel like being a linguistic purist). In fact, if you take a look at it, there’s actually no downside to establishing presence on sites saturated with potential clients. But that doesn’t mean it’s easy, though. Posting comments, responses and opinions on forums may either promote your brand’s identity (as well as your own) or destroy it. It takes a considerable amount of discipline and verbal know-how to carry out this activity effectively. These are some of the benefits that forum participation may offer to your lead generation campaigns: 1. One of the key marketing benefits of forum participation is brand awareness. 2. This is where the real “guts” of the actual forum participation comes into play. 3. This is a natural by-product or benefit to participating in forums. 4. 5. For some people, they just get that overall “feel good feeling” when they share.
8 Steps to Using LinkedIn for Lead Generation - Juntae DeLane If you target business professionals, then LinkedIn is a great place to acquire leads. I have worked with several clients who want to generate business leads but have not fully implemented a LinkedIn strategy. Below you will find 8 steps to using LinkedIn for lead generation that I often tell my clients. I hope this is helpful: 1. We all know the old adage: If you fail to plan, you plan to fail. Build your company pageCreate a content production and marketing planDevelop a plan to attract followers. 2. There is no reason to re-create the wheel. 3. Your company page is the cornerstone of your LinkedIn presence. Add a keyword-rich description of your business (so people can find you via LinkedIn search)Use an engaging cover image on the pageUpdate your page frequently (ideally, daily) so that your content shows up in your followers’ update feeds 4. Start by asking employees, customers, and partners to follow your page. 5. Be mindful of the LinkedIn user types. 6. 7. 8.
Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution The Client The Client is a well-known software manufacturer with 60 offices in 23 countries and a worldwide customer base of more than 100,000. Since its founding in 1987, it has developed, manufactured, and supported software products used by IT professionals for application management, database management, virtualization, cloud automation, and back-up and recovery solutions. In 2011, The Client was recognized as a leader in Gartner’s Magic Quadrant for Application Performance Monitoring. The Challenge The Client has an impressive line of software products and a proficient in-house team whose expertise is making sales presentations. The Client partnered with Callbox to set up an outbound telemarketing campaign with the following goals: To call potential customers from the Client’s database and invite prospects to sign-up for the Client’s seminars.To set and deliver B2B appointments with qualified sales leads to the Client for follow-up and close. The Callbox Solution The Results
Finding the right Telemarketer: Are “people skills” really important? People skills, or interpersonal skills, are one of those attributes that you either have or don’t have – there’s no ‘in between’. Some people just have the flair for playing well with others, while the rest are just not good at it. It is believed by many, though, that people skills are imperative to career success. A Forbes article says there are at least 20 people skills that we have to learn in order for us to succeed at work. When hiring a telemarketer for your B2B lead generation and appointment setting campaigns, would you screen an applicant based on people skills? Telemarketing is inherently a conversation-based marketing medium, and it’s only logical to note that being a “people person” is favorable. Is it fair to conclude that someone who is a bit stern and straitlaced doesn’t have the capacity to succeed in telemarketing? Fact: There are also downsides to being a “people person”. This can also cause them to become intrusive.
In Case You Missed It: Google Chairman Says &ld... Telemarketing The success of a B2B telemarketing campaign relies on skillful communication. But one’s ability to generate as many B2B leads as possible is also vital. After all, without exhausting all means to come up with a solid and adequate calling list, the potential would not be maximized. Hence, marketers cannot afford to just depend on cold-calling to stumble upon qualified leads. There are other B2B lead generation channels that could be tapped in order to make the most out of market research and list building. Here are some of the ways where you can increase your inventory of good B2B leads: 1. Once you have identified the companies and contacts/titles you are looking to target, send your prospects an email filled with information that may be relevant to their company. 2. 3. Review your website content in order to ensure that your contacted prospects can find the information easily on your website. 4. 5. Source
6 Surefire Ways to Increase your Online Lead Generation Numbers Marketers can either follow their gut instincts or go by established practices in carrying out their B2B lead generation campaigns. Whichever works, the bottom line is to make the most out of online marketing efforts. However, there are certain aspects of online marketing that fall into the realm of common sense – things that need not require sufficient wisdom just to take into consideration. All you need is enough courage to test them and see if they fit to your marketing system. According to Derek Gehl, CEO of Internet Marketing Center, testing is the only way to discover what works–and what doesn’t–on your website, and it’s the best way to start increasing your sales exponentially. Here are some tricks of the trade from a blog post by Gehl: Offer just one product or service on your home page. Feature different benefits in your headline. Focus on your site visitors – not yourself. Boost your product’s desirability by adding images.
A Leader’s Responsibility During workshops and talks I’m often asked about what to do when you’ve hired someone who just isn’t measuring up. Sometimes people actually tell me the person they hired is an idiot. I tell people don’t be so hard on yourself. They get a bit of a surprised look on their face because they didn’t intend to be hard on themselves. The first problem of course is thinking that one of your people is an idiot. I believe that leadership comes with certain responsibilities. The responsibility to put people in their strengths zone is one example. You’re not going to like either one. The first one is that you simply hired the wrong person. The second possibility is that you did hire the right person but you’re not giving them the tools they need to succeed. Either way, if you’ve hired someone who is not succeeding it’s your responsibility. Now, let me stop a good number of you right now. Leadership is a big deal. There is no harm in choosing not to lead, leadership is not for everyone. Like this:
Software Leads Generation | Appointment Setting, Telemarketing Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
3 Common B2B Appointment Setting Objections (and how to conquer them) An average telemarketer would tell you how challenging it is to set appointments with B2B leads, especially when dealing with a difficult industry such as IT products, services and software. It’s almost impossible to come across a prospect that doesn’t have any objection, either real or made-up. Appointment setting companies encounter these objections everyday, as they carry out lead generation campaigns for their clients. How exactly are they able to overcome these hurdles in a consistent basis? First, let’s identify these common objections: #1: “We’re not interested.” #2: “We’re busy / Now’s not a good time / Just send us an email.” #3: “We’re already working with someone.” Sounds familiar? #1: “We’re not interested.” Most often than not, prospects say this because they don’t have a clear picture of what you’re supposed to offer to them. #2: “We’re busy / Now’s not a good time / Just send us an email.” This objection is a little tricky. #3: “We’re already working with someone.”