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Don’t believe these 6 Superstitions about B2B Lead Generation

Don’t believe these 6 Superstitions about B2B Lead Generation
What’s even worse is that despite of the challenge to utilize every strategy conceivable, marketers seem to be bound by certain beliefs that, although technically illogical, constrain them from using the full potential of their marketing campaigns. A post from highlights these ‘superstitions’ and why you shouldn't fall for such tall tales. Here’s an excerpt from that post: 1. Never Schedule Emails on a Friday Did you send an email blast today? Let’s be realistic. 2. It’s perfectly acceptable—even preferable, if you’ve covered everything on your topic—to publish a Top 6 list, a 9 Steps article, an 8 Benefits blog, or a 7 Signs guide. 3. Visual content is huge. Want to know what’s legitimately frightening? There are a million ways to incorporate visual content—including original photos, video, and infographics. 4. …like saying “Bloody Mary” in front of a mirror three times. Used strategically, outbound links offer SEO benefits. 5. 6.

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Is your Slow Lead Generation Website Losing you Money? Follow these tips A slow-poke website is obviously a liability, especially if intended for e-commerce or online marketing purposes. The last thing a site owner would want to do is to test the patience of its site visitors. But efficiency is not the only reason a site should be optimized for speed; you would also want to protect the reputation of your business by offering a good website. For example, if you’re a business that sells, say, IT products and services, having a slow website is not exactly the best way to get a good first impression. Luckily, there are ways to speed up your website and ensure the satisfaction of your potential prospects. Consider these tips from, the leading insight source on website optimization:

B2B Sales Leads and B2B Appointments To start 2014 right, you need to revisit your social media plans and see if they are aligned with the goals you have for this year. Social media marketing is one of the greater forces of B2B lead generation, and while some people are yet to fully grasp its power, it cannot be denied that without it, so much potential and presence can be lost. Jay Baer, a social media and content strategist and founder of, shares his 8-step procedure in building a social media strategy: Step 1: Build an Ark

5 Reasons Why Forum Participation is Beneficial for Lead Generation There are direct and indirect benefits that marketers can gain when participating in forums (or fora, if you feel like being a linguistic purist). In fact, if you take a look at it, there’s actually no downside to establishing presence on sites saturated with potential clients. But that doesn’t mean it’s easy, though. Posting comments, responses and opinions on forums may either promote your brand’s identity (as well as your own) or destroy it. It takes a considerable amount of discipline and verbal know-how to carry out this activity effectively. 8 Steps to Using LinkedIn for Lead Generation - Juntae DeLane If you target business professionals, then LinkedIn is a great place to acquire leads. I have worked with several clients who want to generate business leads but have not fully implemented a LinkedIn strategy. Below you will find 8 steps to using LinkedIn for lead generation that I often tell my clients. I hope this is helpful:

6 Surefire Ways to Increase your Online Lead Generation Numbers Marketers can either follow their gut instincts or go by established practices in carrying out their B2B lead generation campaigns. Whichever works, the bottom line is to make the most out of online marketing efforts. Marketers can either follow their gut instincts or go by established practices in carrying out their B2B lead generation campaigns.

6 Surefire Ways to Increase your Online Lead Generation Numbers Marketers can either follow their gut instincts or go by established practices in carrying out their B2B lead generation campaigns. Whichever works, the bottom line is to make the most out of online marketing efforts. However, there are certain aspects of online marketing that fall into the realm of common sense – things that need not require sufficient wisdom just to take into consideration. All you need is enough courage to test them and see if they fit to your marketing system. According to Derek Gehl, CEO of Internet Marketing Center, testing is the only way to discover what works–and what doesn’t–on your website, and it’s the best way to start increasing your sales exponentially. Here are some tricks of the trade from a blog post by Gehl:

A Leader’s Responsibility During workshops and talks I’m often asked about what to do when you’ve hired someone who just isn’t measuring up. Sometimes people actually tell me the person they hired is an idiot. I tell people don’t be so hard on yourself. They get a bit of a surprised look on their face because they didn’t intend to be hard on themselves. Lead Generation, Appointment Setting, Telemarketing Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services.

Marketing Crash Course: What is Negative SEO (and How to Fight It) Google has won. It has made life more difficult for SEO marketers, especially in terms of gunning for that coveted first page rank. Aside from the seemingly endless releases of new algorithms, Google has also made quality content as king. As marketers scrimmage against the pressures of search marketing, they resort to strategy modifications and re-assessment of goals. Others, however, have found “other” ways to keep themselves in the game.

Pufferfish, Pufferfish Pictures, Pufferfish Facts Biologists think pufferfish, also known as blowfish, developed their famous “inflatability” because their slow, somewhat clumsy swimming style makes them vulnerable to predators. In lieu of escape, pufferfish use their highly elastic stomachs and the ability to quickly ingest huge amounts of water (and even air when necessary) to turn themselves into a virtually inedible ball several times their normal size. Some species also have spines on their skin to make them even less palatable. A predator that manages to snag a puffer before it inflates won’t feel lucky for long. Almost all pufferfish contain tetrodotoxin, a substance that makes them foul tasting and often lethal to fish.

Shaken, Not Stirred: The World of Telemarketing According to James Bond Laser beams, high-tech cars, bad guys with accents, and strange women. These are the things that James Bond lives for. What else has he not done? He’s battled terrorism and injustice, pledged services to the British monarchy and to his government agency (which always seems to depend on just one of their employees, perhaps due to staff shortage) while implanting a culture of fusing martial arts with good looks.

B2B Lead Generation Blog: Make your Calls-to-Action “Conversion-Friendly” A B2B lead generation campaign though blogging can only be good as the elements that make up its entirety. And one of the most important elements of a blog is its calls-to-action or CTAs. A call-to-action is what bridges the gap between a prospect and the beginning of a sales process. It also differentiates the passers-by from the ones with genuine interest. Naturally, it’s important for marketers to make sure their CTAs are constructed in a way that not only attracts prospects to click but also brings them where they (and you, as a business) want to be. This post from Dayna Rothman of outlines 6 tips on how to do just that.

What Online Marketers can learn from the Hollywood Awards Season The Emmys. The Golden Globes. The Screen Actors Guild Awards. The BAFTAs. The Cannes Film Festival.