Don’t believe these 6 Superstitions about B2B Lead Generation
What’s even worse is that despite of the challenge to utilize every strategy conceivable, marketers seem to be bound by certain beliefs that, although technically illogical, constrain them from using the full potential of their marketing campaigns. A post from DuctTapeMarketing.com highlights these ‘superstitions’ and why you shouldn't fall for such tall tales. Here’s an excerpt from that post: 1. Never Schedule Emails on a Friday Did you send an email blast today? Let’s be realistic. 2. It’s perfectly acceptable—even preferable, if you’ve covered everything on your topic—to publish a Top 6 list, a 9 Steps article, an 8 Benefits blog, or a 7 Signs guide. 3. Visual content is huge. Want to know what’s legitimately frightening? There are a million ways to incorporate visual content—including original photos, video, and infographics. 4. …like saying “Bloody Mary” in front of a mirror three times. Used strategically, outbound links offer SEO benefits. 5. 6.
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