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Confronting Key Challenges in Generating B2B Leads for IT Products

Confronting Key Challenges in Generating B2B Leads for IT Products
The IT services and software industry is continuing to prosper. According to Gartner, the industry grew 4.8 percent between 2013, with global revenue pegged at $407.3 billion. This comes as small and medium enterprises have entered the market with independently developed B2B solutions. Aside from that, steady growth within the sector is facing rising demands for software tailored for games development and office management. In this tide of positivity, IT businesses are beginning to put focus on marketing activities, particularly B2B lead generation. Generating B2B leads is indeed a priority for software companies at this point. Many IT businesses however tend to forget that B2B lead generation is a complex process. Apparently, proficiency is needed when generating IT leads. Website traffic. Lead scoring. Lead nurturing. These activities comprise the most prominent challenges IT and software services companies face with regards their lead generation.

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So, you Think you can Generate Software Leads? Think Again Indeed, software companies are at their prime today. Industry demands are calling for fresher and more efficient software solutions, from business management applications to OS maintenance services. In fact, MarketLine says that the software market would grow 6% annually as B2B players are producing software products and services to meet market needs. But despite the introduction of updated systems and packages, companies still run into difficulties with lead generation for software. Not many industry players put emphasis on producing high quality B2B software leads, resulting in failed attempts to maximize sales performance and, eventually, ROI. Still, there are some who emphasize their lead generation efforts by employing and maintaining available marketing solutions.

What to do when recession strikes in Singapore Singapore has one of the most stable economy, is recession ruining it? Should businesses and lead generation companies worry about it? I found an article by David Kho discussing this. The word on the street is that Singapore could be heading for a recession. However, not all economists agree. They rarely do.

How Successful Singaporeans in Financial Industry Spend their Mornings We all start our day at some point. How we start our day, whether you’re a night owl or a morning person is different from each other. Some of us starts by checking through social media, while others check their emails, some brush their teeth, eat breakfast, exercise, or prepare their kids for school. Drive for Sales: B2B Telemarketing Tips That Help Close the Deal The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. To achieve this, telemarketers need the right skills and the ability to do the following: Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic

Quantifying Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. Acquire B2B Financial Leads Better with these Web Tips The financial industry is nothing short of complex. Competition has intensified over the years, prompting decision makers within the industry to enhance their B2B lead generation activities. Generating B2B leads to which one can sell financial services is a lot like completing a jigsaw puzzle of the Eiffel Tower. The pieces should be complete, and missing just one can be maddening to the participants. It’s unsatisfying.

Underperforming Lead Generation? Here are the Suspects Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts. For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows: WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand. Common issues include not following a regular list hygiene process, missing solid account mapping and lead scoring metrics, not being in touch with the dynamics of your market and not fully comprehending the issues your customers find most challenging. Expanding Business in Asia – How Do Multinational Companies Do It? When does a company become multinational? The answer is right there on the terminology used. Regardless of the form it takes, whether multinational company, multinational corporation, international corporation, or transnational corporation, it only refers to one thing – a company or organization offering goods and services that operate in one or more countries. More often than not, the companies (branches) scattered all around the globe are managed from one country, the “home base”. A few examples of multinational companies include Microsoft, Google, McDonald’s, Apple, 3M, Accenture, and Coca-Cola.

The Three-Step Guide to Better Customer Retention Establishing long-term relationships with buyers is important. A loyal client base always comes in handy when you want to generate new and high quality B2B leads. Think of all the referrals you are able to earn! This is why many companies in various industries would rather prioritize customer retention than to focus much of their efforts acquiring new leads.

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