What’s pulling your B2B Lead Generation Campaign Down? A Troubleshooting Guide Every B2B marketer knows that lead generation poses the biggest problems and risks. From 2012 to 2013, BtoB Magazine found that B2B lead generation is the top challenge faced by many. Other marketing institutions concur with respect to revenue generation and business expansion. It is thus essential to provide marketing methods and strategies in order to gain big from producing qualified B2B leads. We can think of the B2B lead generation process as an organic structure. It is in this respect that businesses focus on critical campaign components, from lead nurturing down to appointment setting. Now, this is also a challenge in and of itself. Along this line, a nifty guide is needed to achieve smoother marketing operations. Optimize your email campaign Is there a poor volume of email response rates? Minimize automation Are you relying on marketing automation for B2B lead generation and nurturing? Develop your SEO campaign Not gaining enough traffic?
Will you Move to Mobile this 2015? - Callboxinc.com - B2B Lead Generation Company Aside from heavy drinking and firework residue, New Year is also about reinventing one’s self. It is that time when you get to make promises for the succeeding year, whether you want to do away with a bad vice or improve certain aspects of yourself. Speaking of improvement, B2B companies are sure to list that as one of their priorities for 2015. The year will definitely highlight the need for better digital marketing tactics to coincide with developments in the mobile arena. But to those who haven’t made the leap yet, it’s not too late to leverage the potentials of mobile B2B lead generation. With 143 million smartphones and 71 million tablets and counting, moving to mobile would perhaps be the most significant resolution you have ever made. Then again, like most resolutions, there are challenges and stumbling blocks. Engage via device Everyone wants immediacy. Take it easy on fill forms Recent studies suggest that fill forms are not exactly a good thing in mobile marketing.
Inside Sales Tips to Put your Revenue Goals on Track What do the most successful companies have in common? It’s not so much that they are of one mind when it comes to acquiring B2B sales leads, but they all share the same goal: increased revenue. Hence, they resort to boosting their sales process in order to come up with high opportunity appointments. There are tons of blog articles and other informational materials that purport to help them in that aspect. For that matter, we’ve handpicked a few important insights from the web that point to the right track in revenue growth. Foster teamwork If there’s one part of your sales arm that needs a good flexing, it’s your personnel. Be competent In this sense, Results Paid Marketing President Aaron Bouren conveys the importance of knowing your strengths as a salesperson. Strengthen your offers Make no mistake. If you want concrete sales results, look no further than a competent company you can outsource your lead generation and appointment setting functions to.
The Top Demand Generation Strategies for your Sales Pipeline Businesses opt to increase their ROI rates by focusing on high profile B2B leads for their sales pipeline. What’s more, trends in B2B lead generation have contributed to important innovations. The B2B landscape today is digitally-empowered. Demand generation fits in this picture as a primary means for customer engagement. Indeed, there is really no perfect time to stimulate audience awareness and sales traffic other than now. This may sound promising, but the figure wouldn’t account for positive market projections. This doesn’t necessarily mean that demand generation strategies aren’t that effective. Here are a few key demand generation aspects you could develop and maintain for increased sales. Direction by data. Content curation. Email automation. Profitable processes and strategies that do not abase demand generation are equally important. Belinda Summers works as a Business Development Consultant for CallboxInc.
Fun with Financial Leads: Making your B2B Marketing Plan Effective B2B marketing for the financial services sector is tough on two specific points. First is choosing the appropriate channels to utilize for your B2B lead generation campaign. Second is prospecting for leads, or people who indicate a high need to address money-related issues whatever they are. In light of these challenges, there are various strategies that companies can undertake to maximize results in terms of lead prospecting and production. Not only that, companies should also consider keeping their B2B marketing plan well-maintained in such a way that attracts interested buyers. Thankfully, there are a myriad of lead generation tools and strategy options to consider that do not skew from the initial goal of effective audience engagements. Fun is certainly an element of an effective multi-channel B2B marketing campaign, and managers of financial institutions should take the time to review these important tips. 1. Influencer B2B marketing is your best bet in gaining new clientele. 2. 3. 4.
Poor Conversions? Better Use Progressive Profiling Progressive profiling is one strategy B2B marketers can use for a more effective lead capturing. Hardly anyone can fall flat from using this lead generation strategy for acquiring crucial intelligence on certain prospects. A HubSpot blog post by Lisa Toner shows that progressive profiling can improve a potential client’s conversion rate by up to 120%. But how is that even possible? Simple: progressive profiling uses a lot less form fields. On-site lead capturing devices usually contain up to 11 fields, but that’s asking too much. Furthermore, progressive profiling allows for more effective personalization in that it enables you to constantly develop relatable questions that can attract additional client information. Ultimately, you are able to build a full profile of each contact that enters your landing page and thus improves your lead generation and lead nurturing activities. To develop your progressive profiling further, a few things warrant attention: A/B test your visual presentation
Cream of the Social Crop: A List Social Media Influencers to follow on Twitter You could at least agree that social media is still an audience engagement channel worth the buck, since this year will see companies spending more for their online campaigns. At the very least, these companies could acquire one high-quality B2B lead via their presence in LinkedIn, Twitter, Facebook and Google Plus. But to pull that off is not entirely a matter of luck. A few companies can get away with high quality leads just by posting one Tweet per day, but there is a lot more to it than meets the eye. Take time to learn from these social media influencers listed by Forbes and get an idea on how you can transform your social media accounts into apt lead generation tools. Sean Gardner. @2morrowknight. Ann Tran. Aaron Lee. John Paul Aguiar. Pam Moore. Kim Garst. Chris Brogan. Gary Vaynerchuck. Pam Dyer. Share and Embed this Infographic! <p><strong>Please include attribution to www.callboxinc.com with this graphic. Learn more interesting B2B marketing ideas or get to know about Callbox!
Overcome Marketing Automation Challenges for 2015 with One Simple Word: Relevance What’s not to love in marketing automation? For a fact, some businesses feel odd with the idea. They do not seem to be satisfied when they let computer software systems do their lead management for them, as though B2B lead generation is gradually losing its human face. Personalization gave itself away to synthetic emails and content – or so we are made to believe. It is clear that marketing automation has succeeded where hands-on lead management didn’t. But let us be frank: personalization will continue to be a challenge in 2015. The idea now is to combine the human function of personalization with the analytical function of marketing software. Equip your staff with expertise. Like a ship, marketing automation software should be manned only by expert hands. Dig Deeper: Marketing Automation and Why You’ll Need a Healthy Dose of It Aim for quality. So, you have a bulk of leads. Deliver dynamic content. Content is still king. Add value to your offers.
Get More Sales by Underscoring Urgency in B2B Appointment Setting “In today’s multi-threaded, multi-tasking multi-verse, it’s no longer good enough to make a clear, compelling case about why someone should do something. You have to make a case about why they have to do it NOW.” This passage written by Velocity Partners Co-Founder Doug Kessler back in 2010 sure does ring in sync with today’s tune. As new techniques are introduced into every marketer’s B2B lead generation campaigns, urgency should still be highlighted as an essential motivator for creating interest. How else would you convince B2B decision makers to seal a purchase? It is simple the way it works: By positioning a product to address a current and serious problem, you are implicitly giving a prospect a valuable option. Of course, it will take a good sense of navigating through a conversation to reveal “attack points” in which urgency can be played up. Creating effective conversations can guarantee that your product’s value is presented well, but it’s not enough.
The Expert’s Guide to Using Video for Lead Generation Today’s marketing generation relies a great deal on a harmonious combination of text and visual content in acquiring quality B2B leads. Is there anything else we don’t know? Apparently, there is since video is a new thing, and marketers need to understand a lot more about using it to full advantage. So, here is Vidyard Content Marketing Manager Kimbe MacMaster with the nine practical uses of video marketing for lead generation. • Increase Opens and CTRs on Emails Video has been known to increase CTRs on emails by 2-3x. •Grab and Hold Attention on Landing Pages The optimal layout, copy, CTAs, and just about everything else for landing pages is a great debate, but one thing’s for sure: if you can’t capture attention, you won’t be getting any further action from prospects. But really, try using a catchy, funny campaign video to grab your audience’s attention. • Drive More Shares with Sharing Screens This one’s pretty simple. • Simplify Lead Capture with Downloads in-Video
How to Make your Outbound Campaign Standout: A B2B Telemarketing Guide Way back before SMS was created – perhaps, even long before mobile devices saturated the telecommunications market – people were faced with the innumerable drudgeries of daily life and still had the face to accept a telemarketing call from a guy selling insurance. Those were the days when lead generation telemarketing, even at its earliest form, was simpler and friendlier. Forward to the technological sophistry of the modern age, mentioning the word “telemarketing” is like trying to conduct a ritual to summon an undead demon. Indeed, some businesses would state that telemarketing is not the same effective business tool it once was. However one puts it though, numerous institutions still regard outbound calling as a relevant marketing channel – at least to B2B buyers. Unlike regular consumers, B2B buyers prioritize sincerity and immediacy. On the part of a solutions-provider such as yourself, you will need to present your products in a way that could keep potential clients listening.
Why Healthcare Companies should Outsource their Lead Generation Processes Healthcare companies have seen a rise in the demand for solutions ranging from diagnostics equipment to patient management facilities. In light of this, health care contractors are hard pressed to grab a big share of the market in a bid lead within the competition. But such would be a long shot without an effective B2B lead generation platform. Now, for businesses within the health services industry, outsourcing marketing operations can be considered. Then again, some might think about the many risks that outsourcing entails. So, if you think your business is suffering from lead anemia, then consider the following points. Outsourcing saves you money. Having an independent partner take care in maintaining a lead management database saves you from having to purchase software packages or develop in-house systems by yourself. Dig Deeper: The 5 Perks of an Outsourced Lead Generation Campaign Outsourcing provides competent manpower. Dig Deeper: Poor Conversions?