Make your Business Grow through Effective Corporate Events There has been a lot of talk recently about the continuing emergence of marketing automation systems, with B2B companies investing in lead management and market research tools. This is also true with businesses that want to upgrade their appointment setting infrastructure to increase their sales conversions. But even with such developments, businesses still see great potential in corporate events. Direct marketing and selling are still best implemented through real-time activities such as exhibitions, trade shows, corporate meetings and product launchings. Considering that many B2B buyers prefer direct in-person engagement over emails and inbound calling, it wouldn’t hurt at all to ride this persisting trend. Success in planning and implementing such activities is altogether a different story. Put benefits in mind. Plan the venue and context. Attract the right people. Follow up on newfound partners. Taking all these into account, you might be facing a very difficult task ahead.
Drive for Sales: B2B Telemarketing Tips That Help Close the Deal The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. To achieve this, telemarketers need the right skills and the ability to do the following: Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone
Events Telemarketing: How to Make your Invites Bear Fruit The B2B industry today is brimming with opportunities. It is then important for companies to use a variety of methods and techniques to meet such possibilities as network expansion, demand generation and lead generation. Among the most effective means that businesses can employ are company events such as exhibitions and webinars. Recent surveys stated that these are excellent sources for B2B leads, but this is only relative to the way the companies market these events. Much like B2B lead generation for certain products and services, event marketing should also use only the best practices in terms of prospecting for and inviting people to conferences and other activities. In light of this, it is essential to improve one’s events telemarketing to attract decision-makers like bees to a flower garden. Talk about relevance. Discuss missed opportunities. Confirm attendances. Keep reaching out. But events telemarketing is as difficult as preparing for the event itself.
Spend Less, Gain More with your Event Marketing Campaign If there’s anything that intimidates a B2B leader more than poor sales close data, it’s holding a company event. It entails the most costs. It involves the most exertion of resources. Event marketing is a useful lead generation tool businesses of all dimensions cannot live without. Considered, you might as well hold an event no matter what. These factors will surely help get your event marketing money’s worth. Event Analytics. ROI Tracking. Data Collation. Company events shouldn’t be a subject of fear among B2B enterprises. It would cost you a fortune to hold a tradeshow or a symposium, but you can always take that relaxing sigh of relief after the event, knowing that your brand gets the exposure it deserves. Source: 3 Ways to Justify Your Event Spend #event marketing campaign#singapore company event#singapore event telemarketing
6 Vitals Arts to Master in Outbound Telemarketing | Marketing in the Asia Pacific Training materials, online slides, self-help books and hundreds of instructional blogs have provided tons of advice on how to become an excellent telemarketer, but there hasn’t been a perfect formula – and this article will not change that, either. It’s impossible to create a flawless telemarketer persona on account of an industry that’s so complex and rapidly evolving. What’s possible, though, is to focus on improving certain areas of the telemarketing process. Eventually, as each small part is enhanced, a new skill set and approach will have been developed, and that’s the closest you can get to perfection. You can start off by mastering these 6 important aspects: The art of timing.This is not about how you determine when to respond to prospects over the phone – that’s an art you’ve probably already mastered.This is about learning that specific hours of the day are more productive than others.
Asia Value Investor Conference – 8th December 2015 • Singapore Event Telemarketing Blog Singapore is indeed an ideal place to hold conferences. Another upcoming condference is Asia Value Investor Conference – 8th December 2015. The organizers of London Value Conference have decided to expand their network this Winter by holding their inaugural Asia Conference in Hong Kong. We are honored to be invited as partners for the Asia Value Investor Conference and we believe that such a conference would be beneficial to all investors. You will be treated to insights, shared by a phenomenal line up of speakers and, afford yourself the opportunity to meet other like-minded investors. For those who have not heard of the London Value Conference, it is now into its fifth year and has brought together well-known investors including Howard Marks, Don Yacktman, James Montier, Michael Price, alongside many other notable fund managers. Read whole article here. #singapore conference#Singapore event
8 Cool Ways to Improve your Sales Calls - Appointment Setting Singapore Making effective sales calls is as important as acquiring high quality sales leads. To get a prospect to purchase a certain product or service requires a compelling presentation over the phone, one that takes into account these tips from a Forbes article by Tom Hopkins. Develop a professional greeting. Increasing your sales is just a conversation away. Please follow and like us: B2B Telemarketing Goals to Garner Trumping all other channels, telemarketing is the most reliable. B2B marketers can hardly generate revenue or keep the company afloat without initiating a cold calling campaign as B2B lead generation telemarketing professes urgency that all other channels seem to lack. In the outset, however, not all telemarketing campaigns prosper. Creating goals is needed in order to develop an efficient telemarketing system that delivers sales ready leads. Stuck in planning limbo? Quality leads. ROI. Quality CRM. Conversions. Reaching these goals is another story though. #b2b telemarketing#Telemarketing Tips
Generate More B2B Leads Entering the Singaporean Market using TOFU Seriously, TOFU is something every Singaporean company should include in their B2B marketing campaigns. And no, we’re not referring to that delicious alternative to meat over which health buffs in the States are going crazy. We’re talking about top-of-the-funnel marketing (which uses platforms such as social media and blogs to engage potential buyers). But of course, you will need to be guided on how to prepare TOFU that’s delicious to your audience’s tastes and nutritious to your business’ marketing muscle. Here are some dos and don’ts from Kate Boyce’s article featured on Business2Community.com: Do identify your real B2B Buyer Personas using website visitor information What industry are they in? DO provide value with relevant and educational blogs, guides and communications B2B companies that blog generate 67% more leads per month. Don’t undertake any new TOFU marketing activity until you’ve forecast the best, expected and worst possible ROI outcomes.