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B2B Channel Surfing: Choosing the Best Platforms for Lead Generation

B2B Channel Surfing: Choosing the Best Platforms for Lead Generation
Marketing has evolved rapidly with the introduction of online channels. One would become an absolute stranger and miss out on better opportunities if social platforms are declined. Still, some are reluctant to make a move online, citing the surviving relevance of outbound B2B methods such as tradeshows and telemarketing. It would appear from this point that the B2B landscape is divided into two distinct camps in the midst of the online revolution. An Ages-long Antagonism? The outbound methods are at odds with their online counterparts, and it has been that way ever since. On the other hand, JumpLead pointed out in its own study that social media channels are cheaper and lead to better customer engagements. Why not Both? From this point, one is compelled to choose between inbound and outbound marketing for the sake of drafting an efficient B2B lead generation plan. It would indeed take a lot of time and resources as you consider statistics and expert advice from experienced marketers.

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