Your Guide to a Successful International Social Media Campaign There is no doubt that social media is where many people get all of their news and advertisements. Younger viewers have an even higher rate of social media use than older. Here are some tips for conducting a successful social media campaign across the world: Get the translation right Social media campaigns in multiple languages can be tricky. Create engaging content for your chosen demographic No one wants to read a long-winded sales pitch. Update consistently It is hard for many small businesses to find the time to conduct their own marketing on a regular basis. Send your message across the board It is important to not limit your social media campaign to just one or two platforms. Successful examples of great international campaigns Red Bull is one example of a very successful international social marketing platform. Know your target demographic One of the most important aspects of any marketing campaign is knowing your target demographic.
Marketing Activities you should Outsource to Professionals Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. An excerpt from a KissMetrics blog post enumerates 4 of these channels that marketers need to outsource: 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. 3. Long-form content has the capacity to serve as a flagship of your company. 4.
What a Concept! Slices of Life and Marketing Wisdom from Robin Williams He could be anyone you wish him to be. But he was always good at what he loved: entertaining people. For most of his career, Robin Williams was a man of many faces who gave us every reason to love and laugh at life. Whether he was an air force radio DJ, an idealistic literature professor, an old, blunt Scottish nanny, or a wax replica of a rough riding US president, he always had something to say on issues that challenge our ability to smile. We can be sure that even the world of B2B marketing is fraught with these issues. Take heed of these legendary words. “Boys, you must strive to find your own voice, because the longer you wait to begin the less likely you are to find it at all.” Perhaps, one of Robin Williams’ most compelling characters is that of an English teacher who rouses his students to break free from their ascetic chains. “I know size can be daunting… But don’t be afraid…” Playing a romantic mentor of a tap-dancing penguin, Williams teaches us that indeed size doesn’t matter.
B2B Appointment Setting/Lead Generation Services Callbox is proud to help the world’s most successful brands achieve their sales and marketing goals I love the integrity with which you work. I’m so grateful to have you on my team, I love the passion with which you do your step of our process. Ian Warner, CEO, Aprio Governance Information Software I had a wonderful experience with Callbox starting from the Sales team to the Campaign Execution team. Shilpi Sharma, Kvantum Inc. Both our prospects today have signed up (verbally) to the system! Helen Joronen, CEO, Greenkeeper Systems They tell me that I am lucky to have such a great person working for me. Dwight Holcomb, Managing Director, HC Development, Inc.
How to get your money’s worth from your Content Marketing Campaigns B2B marketing involves a lot skill, expertise and consistent analytical endeavors in order to reach businesses goals. Various processes are involved, and indeed, the most important of them all is content marketing. It is crucial that your demand generation campaigns should have the characteristics of efficiency, both in application and in cost. And here is the real challenge: how can you conceptualize an effective marketing strategy without burning through your campaign budget? Especially for startup businesses, the matter can be very difficult to resolve. Analyze your Market. Expertise. Be Clear. Monitor your Campaign. A content marketing campaign is indeed expensive but very crucial. Source : 5 Factors Breaking Your B2B Content Marketing Budget
B2B Prospecting at its Best: How to Find the Best Leads for your Pipeline An efficient lead generation campaign is essential in every B2B endeavor. An increase in sales conversions and revenue are goals you commonly see in campaign plans. And in order to get the intended results, there is a need to draft plans that could produce a good deal of qualified B2B leads. But generating a contact list of potential customers is only secondary. Now, many marketers are right to equate poor lead generation with poor prospecting. Related Post: Understanding the Basic Pillars of Proper B2B Lead Prospecting Determine your demographics. Market research is imperative and beneficial. Increase brand awareness. Demand generation is still a crucial part in every marketer’s plan for increased conversion rates. Engage contacts directly. Teleprospecting is much more than just calling somebody and ask him or her about specific problems. Consider direct mailing. Another important strategy for effective B2B prospecting is to send out tailor-fitted emails for your intended audience.
Demand Generation Solutions for Startups SMEs are at the bottom of the B2B food chain. The obvious reason is that they only possess limited financial resources to mobilize their lead generation and appointment setting arm. More importantly, they struggle with increasing brand visibility and market awareness. Indeed, small-scale B2B businesses confront a plethora of difficulties in their demand generation efforts, not involving campaign finances alone. A business manager also needs to consider choosing the best marketing channels that offer advantages in terms of generating qualified lead traffic and ensuring a steady flow of revenue. And while it is easy to use social media as a primary lead generation tool, B2B marketers should consider other content channels as well. For better growth possibilities, take into account the following strategies for better brand awareness. Trade shows. Webinars. Slide presentations and infographics.
Email Marketing Campaign For a good reason, Singaporeans always maintain a frank attitude towards business. Rather than beating around the bush, they prefer knowing to what family of shrubs it belongs and whether it’s suited for a stew. It’s not that being straightforward is a common trait among the Lion City’s people. But as things go today, business communications must cut to the chase. Email marketing is exactly what you need right now, and we’re here to help you out. We’re able to: Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Our competency in using marketing automation delivers the results needed to improve client relations.
How Marketing your Product Launches can Help your Brand Prosper in Singapore In Singapore, big consumer brands like Tiger Beer and B2B frontliners like SAP are using every amount of leverage they have to propel their influence. Aside from applying lead generation strategies, these brands also introduce new product lines expecting to maintain loyal customers while attracting new ones. However, a new product does not necessarily guarantee the intended effects. In his article, Failure to launch: Singapore brands could be wasting millions on new products, Ray Crook outlines that most new products fall into obscurity just as soon as they hit the shelves, mainly due to the unrealistic expectations brands have about how their clients view the supposed innovations. Crook cites product extensions as the primary culprit, writing, “Too many brands fall into the trap of launching endless line extensions that simply steal customers from one item to another… These cannibalistic launches bite into the share of a company’s existing revenue.