The Business Leads: Don’t believe these 6 Superstitions about B2B Lead Generation What’s even worse is that despite of the challenge to utilize every strategy conceivable, marketers seem to be bound by certain beliefs that, although technically illogical, constrain them from using the full potential of their marketing campaigns. A post from DuctTapeMarketing.com highlights these ‘superstitions’ and why you shouldn't fall for such tall tales. Here’s an excerpt from that post: 1. Did you send an email blast today? Let’s be realistic. 2. It’s perfectly acceptable—even preferable, if you’ve covered everything on your topic—to publish a Top 6 list, a 9 Steps article, an 8 Benefits blog, or a 7 Signs guide. 3. Visual content is huge. Want to know what’s legitimately frightening? There are a million ways to incorporate visual content—including original photos, video, and infographics. 4. …like saying “Bloody Mary” in front of a mirror three times. Used strategically, outbound links offer SEO benefits. 5. 6.
Marketing Appointment Setting | Just another WordPress site The Role of Color Psychology in Marketing In building a brand, the visual impact of a business logo or website design is as important as the value of the product or service being offered. And one important aspect of that imagery is the color. For some marketers, a color is just something that could be picked off the top of the head and doesn’t really signify something. But for those who really invest a lot of brainwork in their business image, colors are something that helps define a brand’s reputation. Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design, shared his thoughts on how colors can influence people to support (or not support) a brand: From brandongaille.com: How Do Colors Affect Us Mentally? Think about the psychological effects of colors before using them. Schemes, Contrasts, and Choosing Colors When designing a webpage, contrast is very important.
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox The stuff your Dad taught you – and how they became pure Marketing wisdom Our fathers are most often the subtle versions of our mothers, yet with the same noble intentions. They tend to be more lax with their rules, and they’re the ones who always remind us to keep our cool in times of struggle. They don’t speak a lot – but when they do, their words stick to our hearts like glue, so that wherever we go and whatever we go through, we’d always remember ‘that thing’ Dad taught us. But apparently, there are more to these words than just ‘fatherly’ advice. Even when talking about the ins and outs of marketing, Dad’s words may just be an excellent source of business acumen: Don’t take yourself too seriously – Again, this is always the ultimate pillar of ‘Dad’s teachings’. Be open to change – Fathers are more accepting of going out of one’s comfort zones. Always take your best shot – Fathers may not be the best cheerleaders but their message is always for us to give our best in whatever we undertake. Some businesses strike gold, while others stink. Happy Father’s Day!
Why are Marketing Infographics cool? Of course by ‘cool’ we mean ‘intellectually enlightening’ and ‘visually fascinating’ at the same time. A few years ago, people would rely on infographics to gain insight on the most important information out there, not only in the realm of business but also in everyday life. Now, not only do people crave for information from infographics, they also seem to have become more enthusiastic about creating them. Naturally, for lead generation marketers, it’s a matter of building thought leadership status and generating traffic. But what exactly makes infographics so effective? Majority of people are visual learners It’s also the reason why Facebook posts with images are more likely to generate likes and responses. Infographics highlight the bottom line You don’t see a lot of text on infographics. People just love sharing infographics We rarely see lousy infographics. Your brand has infographics = your brand must be wise Face it: you also learn a lot by creating infographics
Software Leads Generation | Appointment Setting, Telemarketing Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
What Will SMBs Focus on in 2014? Greater Online Presence We’ve all heard about the brouhaha about how mobile usage will take over desktop particularly starting in 2014. That’s why businesses have started giving more focus on making their strategies compatible to mobile devices. But that’s only for huge businesses. Small and medium-sized businesses apparently are rather behind their larger counterparts when it comes to going mobile. In 2014, SMBs say they plan to focus on establishing more of their online presence, whether through blogging, social media marketing or any other web-based campaigns. So why aren’t they joining the mobile revolution? j2 Global’s research, as reported by eMarketer.com, indicated that a common increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. This goes to show that not all sectors of the business chain are able to go with the changing times.
Telemarketing The success of a B2B telemarketing campaign relies on skillful communication. But one’s ability to generate as many B2B leads as possible is also vital. After all, without exhausting all means to come up with a solid and adequate calling list, the potential would not be maximized. Hence, marketers cannot afford to just depend on cold-calling to stumble upon qualified leads. There are other B2B lead generation channels that could be tapped in order to make the most out of market research and list building. Here are some of the ways where you can increase your inventory of good B2B leads: 1. Once you have identified the companies and contacts/titles you are looking to target, send your prospects an email filled with information that may be relevant to their company. 2. 3. Review your website content in order to ensure that your contacted prospects can find the information easily on your website. 4. 5. Source
Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. It offers a wide range of 3D virtual solutions enabling businesses of every size to digitize innovative ideas and enjoy lifelike experiences with future products and environments. The global company has offices in the USA, Europe, the Middle East, Africa, and Asia-Pacific, with partners from leading industries and sectors including Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare, and others. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program. The Client’s main objectives were: The client judged Callbox’s strategies to be more cost-effective and efficient and signed up for a three-month pilot project. The Callbox Solution The Results Warm Leads: 1, 404 (87%)Cold Leads: 219 (13%)
Phone Invitation Services Accelerate prospect engagement, build excitement, and increase participant turnout on your events with professional phone invitation services. Planning and working out a successful event can be a bit of a challenge. Despite all the hard work and preparations you make, failure to effectively reach out to prospects is a potential for disaster and a poor turnout and wasted efforts. So how do you get people to show up on your next event? Phone invitations are direct, more personal, and highly effective in delivering event information to a wider audience base. Callbox provides event telemarketing services to help get your message to potential event participants and build excitement for your next event. Turn your next event into an excellent marketing opportunity. Let us talk. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
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