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Spend Less, Gain More with your Event Marketing Campaign

Spend Less, Gain More with your Event Marketing Campaign
If there’s anything that intimidates a B2B leader more than poor sales close data, it’s holding a company event. It entails the most costs. It involves the most exertion of resources. And, ironically, it is a very crucial component of company growth. Event marketing is a useful lead generation tool businesses of all dimensions cannot live without. Not only will your company maintain its presence in the minds of present and potential customers, it will also gain opportunities to increase lead conversions. Considered, you might as well hold an event no matter what. These factors will surely help get your event marketing money’s worth. Event Analytics. ROI Tracking. Data Collation. Company events shouldn’t be a subject of fear among B2B enterprises. It would cost you a fortune to hold a tradeshow or a symposium, but you can always take that relaxing sigh of relief after the event, knowing that your brand gets the exposure it deserves. Source: 3 Ways to Justify Your Event Spend

http://singapore-event-telemarketing.com/blog/spend-less-gain-event-marketing-campaign/

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Top Reasons Why B2B Telemarketing Strategies Fail As long as there are phone lines across giant buildings and stretching underground beneath our feet, and as long as there are cell towers, satellites and fiber optic cables connecting us to the web, people will always be making and taking calls. Even in the near future, when all of the business people in the world are those who grew up in the digital age, they would still need to talk to people from remote distances. In short, telemarketing will never die.

What to do when recession strikes in Singapore Singapore has one of the most stable economy, is recession ruining it? Should businesses and lead generation companies worry about it? I found an article by David Kho discussing this. The word on the street is that Singapore could be heading for a recession.

How to Build a B2B Appointment Setting Strategy from Scratch Every B2B business has its eyes locked on a set of goals. Most of these goals involve gaining as many sales closes as possible. To reach this point however there is a need to optimize one’s lead generation and appointment setting campaign. 3 Simple Tips To Hit Trade Shows With A Bang in Singapore! Trade shows, exhibitions, trade fairs, face-to-face or in-person marketing, however you may brand it, is vetted by marketers to be the most effective and beneficial marketing tactic (69 (B2B Content Marketing 2015: Benchmarks, Budgets, and Trends Report) Smartinsights stressed: “From visibility to credibility, exhibiting at a trade show has hundreds of benefits for your business. Establishing a presence, whether big or small, for your company at a trade show gives you a powerful platform for meeting new customers, reaching out to your existing clientèle, and building a more established and reliable brand.” Good point. However, getting to the trade fair’s venue on time and having a nice purple booth is not enough to expect a good number of customers to stop by and ask interesting questions about your product or service. There’s more to than just participation and product demo that will make an event successful..

Elements of a Failing B2B Lead Generation Campaign There’s a reason why seasoned veterans in the world of B2B lead generation are always esteemed in a way newbies will never achieve despite being impregnated with all the necessary textbook knowledge. That reason is wisdom – which can only be gained through experience. Lots of it. The 4 Things that make up a First-Rate B2B Telemarketer We’ve heard people say that a telemarketing call’s success is 50% chance (i.e. the prospect’s level of need, his availability, his temperament during the call, etc) and 50% skill (telemarketer’s aptitude in appointment setting). That is actually not true. While there are indeed some aspects that are beyond control, a telemarketer’s skill definitely constitutes more than just 50% of the process. Why? Because even in unfavorable circumstances, a good telemarketer can turn things around. A first-rate telemarketer has the ability to turn a “no” into a “yes”, or to educate prospects so that whatever they think may not be “necessary” can turn into something worth looking at after all.

Underperforming Lead Generation? Here are the Suspects Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts. For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows: WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand. Common issues include not following a regular list hygiene process, missing solid account mapping and lead scoring metrics, not being in touch with the dynamics of your market and not fully comprehending the issues your customers find most challenging. What can you do to ensure your strategy is well-defined and strategically aligned to deliver on your lead generation goals? YOU HAVE NOT MAPPED THE B2B BUYING PROCESS: B2B procurement is not a simple process.

Appointment Setting Pointers to Live By Every business strives for success. You wouldn’t be engaged in setting up a business in the first place if there’s nothing worth striving for, like sales conversions or opportunities for internal growth. Real successes however can only be attained once you have the capital to get you through. You will need to invest in new infrastructure, upgrade core lead management facilities, and train staff on key marketing and sales skills. Moreover, finding the appropriate marketing solutions to realize sales goals might seem intricate.

Quick Fix for Lead Generation Content that isn’t Getting Found In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market. It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. Software Company Transforms Marketing Activities after Using Callbox The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. Its IT solutions are being used by well-known customers around the world, mostly shipping companies, liner agents, short sea carriers, NVOCCs, terminals, and depots.

Trouble With Singapore B2B Leads? Use Telemarketing One of the reasons why foreign investors fail in gathering B2B leads in Singapore is because they lack the tools necessary for an effective lead generation campaign in the country. While it is true that Singapore presents a lot of business potentials, the problem here deals with how to best contact them. Considering that the best modern marketing tools available, like social media and email, can take a long time to produce the desired results, you know that a better solution is needed. It may be necessary to employ a rather old-fashioned, but still effective, marketing tool – telemarketing.

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