World-class Branding Consultancy Gets Marketing Boost with Callbox - Callboxinc.com - B2B Lead Generation Company The Client The Client is the world’s largest brand consultancy with a network of 33 offices in 27 countries. Over the past 40 years, it has created and managed branding campaigns for some of the world’s most recognized brands including BMW, P&G, and McDonalds. The Challenge Part of the Client’s marketing strategy is conducting a series of events each year. To identify target contacts and send out email invites.To qualify prospects based on the Client’s pre-defined criteria. The Callbox Solution Having worked with a number of big companies in Singapore and Thailand before, the Client had already compiled a database contacts which would be used in this campaign. The first was an email campaign to send out invitations containing details of the event, along with a short summary of the Client‘s profile and its services. The second wave involved an outbound telemarketing outreach to qualify email respondents based on the Client’s qualification criteria. The Results
Callbox Solves Software Company’s Marketing Conundrum - Callboxinc.com - B2B Lead Generation Company The Client is known in the cloud-based communications and security software industry in the continental US. It plans to increase its market share by targeting all industries, offering high-availability global communications, collaboration, secured services, and advanced analytics. It asked the help of Callbox in finding interested companies to engage with their services for the long term. The Client wanted Callbox to provide them with a list of accurate contacts and quality appointments with interested prospects whose pain points it can thoroughly address, and who would consider a long-term partnership.Callbox started by updating existing data to improve its quality, and then rolled out the trusted Callbox Pipeline Lead Nurture Tool to automate the other tasks that followed. Find out how Callbox took full advantage of its multi channel marketing program to produce positive results for the The Client and win for itself a new contract.
The ABCs of B2B Appointment Setting Campaign: Let’s Make it Easier When the B2B marketing world and its complexities reach beyond what you can handle, you can only trust this simple advice—get back to the basics. But here’s the rub: how do you get back to the basics of B2B appointment setting? Getting back to the basics—it sounds almost so primal that we negate the idea even before our wildest thoughts could stray its shore. But here’s how to make it as easy as memorizing your ABC. Ask the right questions. The tricky part is choosing what kind of questions to ask and how to ask them. Avoid questions answerable by yes or no. Be innovative. Exhausting out your resources is different from expanding your options. Create certainty. “At the highest level, sales is about creating certainty in another human being…” The wolf of Wall Street, Jordan Belfort, says so himself. · Setting B2B appointments is all about convincing people that you have something they need, and that you are sure about it. Setting appointments with qualified B2B leads is a tricky engagement.
What’s pulling your B2B Lead Generation Campaign Down? A Troubleshooting Guide Every B2B marketer knows that lead generation poses the biggest problems and risks. From 2012 to 2013, BtoB Magazine found that B2B lead generation is the top challenge faced by many. Other marketing institutions concur with respect to revenue generation and business expansion. It is thus essential to provide marketing methods and strategies in order to gain big from producing qualified B2B leads. We can think of the B2B lead generation process as an organic structure. It is in this respect that businesses focus on critical campaign components, from lead nurturing down to appointment setting. Now, this is also a challenge in and of itself. Along this line, a nifty guide is needed to achieve smoother marketing operations. Optimize your email campaign Is there a poor volume of email response rates? Minimize automation Are you relying on marketing automation for B2B lead generation and nurturing? Develop your SEO campaign Not gaining enough traffic?
Callbox ranks #1 in Lead Generation Services according to 2015 Top Ten Reviews - Callboxinc.com - B2B Lead Generation Company That’s right — numero uno. Callbox took home the 2015 Gold Award and the 2015 Excellence Award in the Sales Lead Generation Review conducted by TopTenReviews.com. In the global ranking of lead generation services providers, Callbox leads the pack with an overall quality score of 9.8 out of 10. Top 5 Lead Generation Companies of 2014 (credit: TopTenReviews.com) Furthermore, Callbox earned outstanding marks in four major categories: Lead Generation (10/10), Reporting (10/10), Tracking (10/10) and Help & Support (9.8/10). Here’s an excerpt from the site’s official review courtesy of +Karina Fabian of TopTenReviews.com: Don’t let the name of our TopTenREVIEWS Gold Award winner fool you. They have helped generate leads for businesses of many different sizes from many different fields, including IT, financial services, commercial cleaning, education, healthcare, real estate, travel and more. Congratulations and more power, Callbox! *cue “We Are The Champions” by Queen*
Case Study: Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. It looked for a reliable telemarketing partner with significant regional experience and resources in order to: Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign.
Case Study: Callbox and the Quartered Success of The File Transfer Expert The Client Industry: File Transfer Appliance Location: Singapore Headquarters: Germany A group of file transfer software experts from Germany founded this File Transfer Appliance Company in 1996 which later spanned to France and Singapore in 2007. The company stands on a mission to offer the latest Hardware Technologies coupled with the leading Software Solutions as “Plug-and-Play” appliances designed for security problems and compliance tasks. Target Criteria Location: Singapore & Malaysia Industries: Oil & Gas, Architecture firms, Precision Engineering firms, Property Developers, Advertising Media or Graphic Design Houses, Large Manufacturing companies, Government-linked companies, Lawyers, Health, Pharmaceutical companies, and Building and Construction. Annual Turnover: More than SG$ 2 Million Employee Size: More than 20 Target Contacts: Directors, Business Owners, IT Managers, Person in Charge of IT Campaign Type : Lead Generation Summary The initial campaign production delivered 19 leads.
Facts you Need to Know about Social Media Marketing, Like, Right Now - Sales and Marketing Solutions If you are not into social media marketing yet, where have you been recently? B2B companies at present are transforming their campaigns to include social engagement strategies. Online tools continue to evolve and buyers have been spending much of their time browsing the web. Trends come and go, and it becomes highly essential to move where the Conga line leads you. It’s clear you will be missing out on a lot of opportunities because, considering the rate by which marketing strategies and attitudes are evolving, going social is more than a fad it’s a necessity. Here are some facts you should know about social media marketing, as seen on a featured LinkedIn post: 1. 2. 85% of B2B buyers believe companies should present information via social networks. 3. 79% of B2B Marketers believe social media is an effective marketing channel. 4. 5. ”Content is fire, social media is gasoline.” 6. 78% of companies now say they have dedicated social media teams, up from 67% in 2012. 7. 9.
Fun with Financial Leads: Making your B2B Marketing Plan Effective B2B marketing for the financial services sector is tough on two specific points. First is choosing the appropriate channels to utilize for your B2B lead generation campaign. Second is prospecting for leads, or people who indicate a high need to address money-related issues whatever they are. In light of these challenges, there are various strategies that companies can undertake to maximize results in terms of lead prospecting and production. Not only that, companies should also consider keeping their B2B marketing plan well-maintained in such a way that attracts interested buyers. Thankfully, there are a myriad of lead generation tools and strategy options to consider that do not skew from the initial goal of effective audience engagements. Fun is certainly an element of an effective multi-channel B2B marketing campaign, and managers of financial institutions should take the time to review these important tips. 1. Influencer B2B marketing is your best bet in gaining new clientele. 2. 3. 4.
Why Healthcare Companies should Outsource their Lead Generation Processes Healthcare companies have seen a rise in the demand for solutions ranging from diagnostics equipment to patient management facilities. In light of this, health care contractors are hard pressed to grab a big share of the market in a bid lead within the competition. But such would be a long shot without an effective B2B lead generation platform. Now, for businesses within the health services industry, outsourcing marketing operations can be considered. Then again, some might think about the many risks that outsourcing entails. So, if you think your business is suffering from lead anemia, then consider the following points. Outsourcing saves you money. Having an independent partner take care in maintaining a lead management database saves you from having to purchase software packages or develop in-house systems by yourself. Dig Deeper: The 5 Perks of an Outsourced Lead Generation Campaign Outsourcing provides competent manpower. Dig Deeper: Poor Conversions?
Lead Generation for Medical and Healthcare Product and Services Sales numbers looking a little pale? You could probably use a shot of Callbox. Callbox designs and implements a solid healthcare lead generation platform to produce warm sales leads for healthcare products and services. We market to the healthcare industry targeting managers, directors, and other decision makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers. We customize and fine tune our lead generation and appointment setting strategies to match your goals, campaign preferences, and concurrent market trends. Medical Alert EquipmentMeasuring and Controlling DevicesDiagnostic KitsTesting ServicesPatient Education ServicesImaging SolutionsFacilities ManagementClean Room ServicesAmbulatory and Home Healthcare ServicesEquipment MaintenanceCompliance Consulting ServicesMedical Practice Management Software and Services Dial 888.810.7464 to speak with a Callbox Marketing Consultant.
A “Call” for Callbox: Forging a sustainable helping hand | Rom Agustin | Outside the Box The past year here at Callbox has been about celebration. 2014 marked our company’s 10th anniversary and so we spent the last few months cherishing the things that we’ve accomplished in a rather challenging but fruitful decade. I myself couldn’t be prouder of what Callbox has become and what it can potentially evolve into. We’re all very excited about what the future holds for this thriving company. However, all these triumphs would not have been realized if it weren’t for the local communities which have, throughout the years, generously provided all the things we needed for Callbox to grow from a small start-up into a globally-recognized marketing company. This celebration is not only for Callbox but also for the cities of Iloilo and Davao, and most importantly, their passionate, hardworking people. A tradition of giving back Even during our early years, Callbox has always been passionate with community service, sometimes even beyond the realms of corporate social responsibility. Related
MSN Apps Now Allow Ad Options, and Why this is a Big Deal Technology powerhouse Microsoft has announced it is providing ad platforms for its partners through MSN Apps. This is in line with their goal to provide partners with better opportunities to reach their audiences across multiple mobile platforms and, in the process, enhance their multi-channel B2B marketing efforts. According to Microsoft’s GM for Advertising Greg Nelson, “advertising experiences on the MSN Apps can be purchased across 24 markets, with standardized ad sizes – 320 x 50 for phones and 300 x 250 for tablets – simplifying the process of purchasing cross-platform inventory. And now, MSN Apps for iOS and Android are also available to extend Microsoft’s multi-screen advertising offering.” “Advertisers have a unique opportunity to reach their audience in the right context and mindset, with targeted advertising across multiple screens and platforms,” Nelson adds. MSN Apps boasts of a “beautiful and immersive interface” that allows users mobile experiences like no other.