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Small but not Pitiful: Top Lead Generation Boosters for SMEs

Small but not Pitiful: Top Lead Generation Boosters for SMEs
Don’t be too pessimistic. Small and medium enterprises can gain leverage in their respective industries despite the existence of large corporations. The only problem is that some of these enterprises lack a thorough understanding of the importance of B2B lead generation processes. Resources are not much of a factor here. Considering that social media has made possible the free movement of information, creation of compelling content and unique ideas for customer engagement matters the most. Then again, SMEs are at a loss on how best to approach lead generation and come up with strategies that pose a high ROI. This only drives home the fact that lead management is a complex, highly specialized task. It’s a tough thing for SMEs to encounter these problems, but again there’s no need to be pessimistic here as long as these lead generation boosters exist. Expert insights through videos. Information is central to customer awareness. EBooks. Crowdsource. It’s a big world out there.

http://www.callbox.com.sg/lead-generation/small-but-not-pitiful-top-lead-generation-boosters-for-smes/

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What to do when recession strikes in Singapore Singapore has one of the most stable economy, is recession ruining it? Should businesses and lead generation companies worry about it? I found an article by David Kho discussing this. The word on the street is that Singapore could be heading for a recession. However, not all economists agree.

What’s the Next Step in Sending Event Emails? You have an upcoming event and your team focused on building a targeted list. Created invitations with detailed information such as; reason or purpose of the event, date, time and location. Made sure everything is ready and all emails were sent out to your audience. Two weeks before the event, a few people responded and expressed their interest. For what reason? Lead Generation and Appointment Setting Singapore Callbox is proud to help the world’s most successful brands achieve their sales and marketing goals I love the integrity with which you work. I’m so grateful to have you on my team, I love the passion with which you do your step of our process.

Prevent your Lead Generation Campaign from Capsizing by Knowing these Five Warning Signs If there’s an appropriate metaphor for your lead generation campaign, it’s a cargo vessel. And like any ship that crosses seas and oceans, we just can’t expect the journey to be a relaxing boat ride on the pond for our precious cache of prospects. Elements of failure abound, and B2B marketers are always at their toes drawing up contingency plans in anticipation of a collision. And it takes a good sense of perceiving critical cracks to make sure things abide by your campaign objectives. Here are five warning signs your campaign could be unfit to traverse turbulent waters. Too much content.

Understand your Singapore Market by Dissecting It We in the B2B marketing industry are fond of throwing around metaphors to describe how ferocious and contested it is to engage our target markets. But as executives in the IT services sector see their market as a battlefield of technical jargon and healthcare marketers see their arena as a merciless valley of risks, these metaphors are actually far from what their markets really are: as organisms. Back in high school, our biology classes involved capturing an animal and dissecting it for the purpose of having a better look at its anatomical structure and its importance to the animal’s survival. Moral considerations aside (after all, we’re dealing with metaphors here), dissecting a frog enables us to understand not just the mechanisms that allow it to jump very long distances, but also its biological make up in relation to its surroundings. We can use such information in, say, creating artificial ecosystems that precisely mimic its natural home. But where does marketing fit in all this?

Underperforming Lead Generation? Here are the Suspects Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts. For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows: WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand. Callbox Opens Doors For International Trade The Client The Client is an agency under the Ministry of Trade and Industry spearheading the development of Singapore’s external economy wing. Its mission is to promote the overseas growth of Singapore-based enterprises and international trade. With a global network of over 30 locations, the Client offers services to help Singapore enterprises export, develop business capabilities, find overseas partners, and enter new markets. They work to position Singapore as a base for foreign businesses to expand into the region and Singapore-based companies. The Challenge

Global Media Runs On Accurate Market Data The Client Industry: Global Media Company Location: Singapore Headquarters: US Target Criteria Location: Singapore, Philippines, Malaysia, India Industries: All Industries Size: Medium to large Top B2B Lead Generation Tips on LinkedIn It is important to note that companies are making rounds online. With the existence of social media platforms, it has become easier for them to apply strategies in terms of B2B lead generation. And while we can vouch for Facebook and Twitter as effective means for generating demands, we can always count on LinkedIn to be an efficient source for B2B leads. For many B2B businesses, LinkedIn is still an apt partner for filling up the sales pipeline with the proper prospects. In fact, at least 43% of marketers have found leads via the site, based on a 2013 study by HubSpot.

Prepare for an Email Marketing Campaign the Right Way Every business has its own way of molding an effective lead generation campaign. For B2B companies, they enjoy access to a high amount of resources that make quality customer relations possible. Some of them focus more on social media, while others invest on more direct channels such as in-person events. But recent marketers point to email as ideal for direct audience engagement, a fact concurred by many marketing institutions.

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