CITYBRANDING - COMMUNITY COMMUNICATION. European city brands. Innovation Cities Top 100 Index 2011: City Rankings » Innovation Cities Index & Program – City data training events from 2THINKNOW for USA Canada America Europe Asia Mid-East Australia. Top 100 world cities for an innovation economy in 2011.
The world’s largest city classification and ranking with 331 benchmark cities classified, and top 125 cities ranked in 2011, of which the top 100 are listed below. Based on 2thinknow analysis of cities in what our analysts term the ‘global innovation economy’. Annual since 2007. View current Media Release + Read the 2011 FAQ Key to index. All cities are graded into award categories based on their index score. NEXUS: Critical nexus for multiple economic and social innovation segments HUB: Dominance or influence on key economic and social innovation segments , based on global trends NODE: Broad performance across many innovation segments, with key imbalances INFLUENCER: Competitive in some segments, potential or imbalanced UPSTART: Potential steps towards relative future performance in a few innovation segments Regions are defined as follows:
Simon Anholt et le City Brands Index. Simon Anholt lors d'une conférence, (c) J'ai déjà eu l'occasion d'évoquer lors d'articles de ce blog plusieurs classements des marques des grandes régions mondiales (Saffron consultants, blog sur le city branding, ouvrage spécialisé) ou de décrire les stratégies de marque déployées par des villes, départements ou régions.
L'un des grands spécialistes internationaux est Simon Anholt qui a publié de nombreux ouvrages sur la politique de marque des pays, villes et régions. Pour lui, la marque d'une ville repose sur 6 critères fondamentaux : - The Presence : la présence internationale c'est la place que joue la région métropolitaine dans l'économie mondiale; - The Place : les qualités et inconvénients de la qualité de la vie; - The Pulse : le dynamisme de la vie urbaine; - The Prerequisites : la qualité des équipements urbains; - The People : les habitants et notamment leur ouverture; - The Potential : le potentiel de développement économique de la ville et les possibilités qu'elle offre. 1. 2.
Anholt - GfK Roper City Brands Index. Place Branding Research - GfK Roper Public Affairs & Media. Simon Anholt. Keynote on Australia"s Image Simon Anholt's Keynote at the International Education Forum Simon Anholt's recent keynote speech at AIEC's International Education Forum in Sydney, Australia More >
City Branding - How Cities Compete in the 21st Century. Increasingly, cities and urban regions compete with other places for attention, investment, visitors, shoppers, talent, events, and the like.
Accelerated and intensified globalisation has lead to a situation where the main competition is no longer the city down the road or the town across the bay, but where competitors are places half a world away. And this global competition is no longer limited to the capital and big cities; it now directly affects all cities and concentrations of urban settlements. A city brand is its promise of value, a promise that needs to be kept.
Sicco van Gelder and Malcolm Allan have written this booklet to provide city stakeholders with an understanding of the latest insights in and learning about city branding. Its purpose is to inform, clarify and challenge people’s views about an area that is rife with confusion and mystification. Placebrands - place branding, city branding, city brands, countr. Nation Branding » Everything about Nation Branding and Country B. The top 10 most influential nation branding ex. By definition, all emerging industries are very creative but also very chaotic, and it is hard to find the trend-setting individuals among the booming chaos.
But at Nation-Branding we thought it would be interesting to end the 2008 year with a special feature with some names to a field which is not only rising, but is also somewhat surrounded by secrecy. What follows here is a list with the top ten most influential nation branding experts in 2008 according to Nation-Branding.info: SIMON ANHOLT Simon Anholt is normally considered as the leading figure in the place branding industry. He edits edits the Place Branding and Public Diplomacy journals, and is the visible head of the Anholt Nation Brands Index, a survey which provides rankings by brand value of several countries.
A member of the British government’s Public Diplomacy Board, Anholt is somewhat special in the place branding field, because his approach focuses on policy-making rather than marketing and communications. BRANDING THE CITY. From city marketing to city branding: Towards a theoretical fram. Buy & download fulltext article: Abstract: Cities all over Europe include more and more marketing techniques and methods in their administration practice and governing philosophy.
The transfer of marketing knowledge, however, to the operational environment of cities proves a cause of difficulties and misalignments, mostly due to the peculiar nature of places in general and cities in particular as marketable assets. In this paper, city branding is suggested as the appropriate way to describe and implement city marketing.
City marketing application is largely dependent on the construction, communication and management of the city's image, as it is accepted that encounters with the city take place through perceptions and images. The core of the paper is a theoretical framework to understand the city's brand and its management, which was developed through a review of the literature on both city marketing and the corporate brand. Boris maynadier - BRANDING THE CITY - Marketing. Branding my city. City Brand. City Branding - How Cities Compete in the 21st Century. Stratégies territoriales.