Branding & Marketing trends
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by Mitch Joel | 10:00 AM March 15, 2013 It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department.
There are so many channels right now. Like, SO many.
If you had to pick six words to define the future of the internet, what would they be? Wired co-founder and Senior Maverick Kevin Kelly shared six choice words of his own at the inaugural NExTWORK technology conference to illustrate the major trends he sees in a world speeding towards video, mobile and the cloud.
IKEA was the poster-brand for banning disposable shopping bags in American retail, and that early commitment keeps growing and getting greener. The IKEA Group has just announced an ambitious sustainability strategy, People & Planet Positive (as seen above), as a brand striving for energy independence.
Just in time for Halloween, Toronto-based ad agency The Hive has created a series of stop-motion films starring Cadbury’s cast foiled chocolate eggs.
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Today’s consumers are no longer receptive of classic commercials, standard banners, typical marketing messages and fancy imagery that mass advertising used to force upon them in a disruptive, sometimes aggressive and mainly unilateral manner.
This week in Colorado, Starbucks opened a store unlike any before it.
Today, at Business Insider's Social Media ROI conference in New York, we'll tell you just how much advertiser money is pouring into social media, and which advertisers are making it pay off in sales.
Everyone loves holidays.
This inaugural solo presentation asked an industry luminary to give a personal, provocative and inspiring state of the nation perspective on the advertising industry.
There are things that would seem to transcend the need for advertising: sunshine, friendship, happiness … cheese. Because cheese is the best, right? If you don't enjoy cheese, there's probably something wrong with you.
When it come to the Olympics, what do we really care about?
Business Development & sales trends