The Ultimate Guide to SEO for Your Etsy Shop. It’s no surprise that having an Etsy shop is hard work.
Aspiring artists and makers of beautiful things have an incredible selling platform in Etsy; however, that’s all Etsy is – a platform. The work of bringing customers to your Etsy shop lies in your lap. For both established and new shop owners, the ever-constant work of being seen and promoting can be frustrating. Having a firm foundation of search-engine-optimization, SEO, is essential as it builds upon all the other promoting techniques you use to market your shop.
SEO is the most important, and often hardest to grasp, tool you can use to improve your shop’s visibility, and boost sales. If you’re stumped at how to begin SEO for your Etsy shop, or are feeling frustrated at trying to optimize your shop, take heart. When you consider SEO from a buyer’s perspective, the importance of it may become clearer. Each search engine has its own technique for going out into the internet and gathering search-related keywords. Keywords 1. 2. 3. Get Found in Etsy's Search. When I was asked how you get found in Etsy search results, not just in Google, I realized I haven’t posted a lot about SEO at all here.
Actually, it’s not even a “category” on my blog… So it’s definitely time to teach you a little something about getting found on Etsy. The Basics: getting found on Etsy is really similar to getting found on Google. So if you’re optimizing for Google already, you won’t have to do much more work. Always remember that it’s very hard to get found for broad terms like “jewelry” or “oil painting”, both on Etsy and on Google. But if you narrow your keyword phrase a little, like “modern sterling silver handmade jewelry” or “abstract floral oil painting”, you’ll have more luck getting high in the search results, which is where you want to be even if it’s for a term that isn’t searched a lot. [UPDATE: Etsy's tagging feature only allows for 20 characters now.
Going a little more in-depth,Where should you be optimizing? How do I optimize? Step 6: Make some decisions. 450 Sales In The First 3 Months Of Business On Etsy. HERE'S HOW.
Marketing Materials. Shop Makeover: Creating a Brand Identity for Your Shop. In addition to writing a fantastic small business blog called Makery, Sarah Stearns is a marketing coach and web designer based in the great city of Louisville.
She works with small businesses to build their brand, engage their customers and increase their bottom line. Sarah enjoys playing Frisbee, eating chocolate chips, and encouraging small business success stories. For most people, the term “brand identity” conjures images of multi-national companies and shiny corporate logos. But branding isn’t a marketing strategy that only the big boys should use. Even the smallest of businesses can benefit from a strong brand image. But what is a brand? What does your brand promise?
Circa Ceramics is an excellent example of branding in action. Our job, as business owners, is to capture what is special about our products and communicate that unique selling position to our target audience with uncompromising consistency. The ultimate guide to logo design: 50 pro tips. Great logo design requires a complex mixture of design skills, creative theory and skilful application.
Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Exclusive offer: Save 15% on Adobe Creative Cloud now Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes. We've spoken to branding professionals about the intricacies of good logo creation, and what qualifies as a great logo. So here are 25 pro logo design tips to help you improve your branding work – from the research phase, through the different stages of logo design craft, and finally the application of the mark. Logo design research and strategy Before pen hits paper on any new logo design project, thorough research is essential. 01.
Business Plan: How to Create a Business Plan for Your Blog. Are you looking for direction when it comes to your blog?
Today we’re focusing on how to develop an effective business plan to take your website in the direction it needs to go. By following these steps, putting together a business plan is easier than you might think! When I first made the leap into the blogging world, I did what all new bloggers do; I started researching all the things bloggers are “supposed” to be doing.
I was excited, proud, and passionate about my little space on the Internet. I quickly realized that being successful in blogging requires a lot more than stellar writing; it requires time, commitment, an appealing design, high quality photos, marketing, social media savvy, and a strategic focus. Take a look around at your favorite successful bloggers. Step 1: Define Your Product and Your Purpose Every business plan begins with an idea for a product.