TikTok Marketing for B2C Brands. Understand Instagram in an Instant: A Visual Guide. How TikTok Star Emma Norton Makes Her Gory POV Videos - nofilter by influence.co. Instagram Stories for Marketing. Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer. Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free! Our top 5 creators on Instagram Reels - and your social media strategy. One month ago, Instagram unveiled its latest platform update, Instagram Reels; an informal, content-centric, short video format for brands, influencers and fans to create and share alike.
"Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. " If you're looking for inspiration, here are our favourite 5 Instagram creators, and why... Our top 5 creators on Instagram Reels - and your social media strategy. Guide to How Consumers Use TikTok - GWI. TikTok has been in the media spotlight for quite some time.
Even in light of its speedy climb to success, it’s not easy to figure out why the app succeeded where so many social media challengers failed. Creative, fast-paced, and always delivering content to users, TikTok has given creators and influencers a substantial profile, and arguably the biggest shortcut to a huge audience – all of which are possible explanations. But the question many are now starting to ask, as the app increasingly receives more attention from marketers and government bodies worldwide, is how do consumers and brands actually use it? And, what does this suggest about the future of social media? Research from a recontact study we conducted in June among U.S. and UK internet users, and insights from the latest wave of our B2B dataset, put forward some possible answers.
Business. How to Analyze Instagram Stories: 7 Metrics to Track. Apps for Instagram Stories Video Editing. How to master Instagram marketing: Apps, tools, and guidelines all first-time founders need to gain 200,000 followers. The Best Instagram Video Format: Ads, Stories and IGTV - The Crowdfire blog. Instagram’s rise has been phenomenal.
In 2015, the platform’s advertising revenue stood at $0.63 billion. In three years, the revenue skyrocketed to $6.84 billion. Two years have passed, the ad revenues are still rising and touching new heights. What do the revenue numbers have anything to do with me, you ask? Numbers don’t lie. IG has spread far and wide. Video Is the New King of the Jungle. 4 Tips to Skyrocket Your Instagram Engagement. Most digital marketers understand the need to have an Instagram account—at least in theory.
The platform is used by 37% of US adults, as well as the brands wanting to connect with them. This has made it a prime spot for digital advertising: marketers estimate the platform will be earning as much as $15 billion from ads in 2021. In this hyper-competitive social media landscape, utilizing all aspects of Instagram at your disposal is key to standing out amidst the crowd. And what you need to look for to measure success is engagement: the real measure of whether your profile attracts people interested in what you have to say.
Improve your odds with these four tips on getting the engagement you need—with or without ads. 1. Can You Use That Image on Social Media? [Checklist] With social media feeds getting ever more crowded, the battle for attention is constantly ramping up, and if you want to stop people scrolling on by your posts, you'll likely now need some level of stand out visual element in order to grab them and hook them in.
But creating your own visuals is time-consuming, and not always so easy to do, and paying for access to stock libraries can be costly. The alternative, then, is that you probably end up checking out Google Images and/or free image libraries, looking for something that fits - but even then, you could end up violating copyright by posting something that seems legit, but has been shared to a free image site incorrectly. So what do you do? What are the rules around image copyright online and how can you ensure, to the best if your capacity, that you're playing by the rules when using visuals?
It's worth keeping handy as a reminder to ensure you stay in the clear. 10 Reasons Marketers Should Embrace Stories on Social Media. Just as marketers are beginning to master the myriad of content options for social media posts—text, photos, slideshows, pre-recorded video, live streams, etc.
—along comes something else: stories. This format, which was pioneered by Snapchat and duplicated by platforms such as Instagram and Facebook, allows users to string together vertically orientated, mixed-media pieces that typically disappear after 24 hours. And while they’re similar to posts, their structure and ephemeral nature also make them quite different. The unique characteristics of stories have posed a challenge for marketers: many have been unsure about how to use them to engage audiences, so they’ve shied away from embracing the format. That’s a big mistake. What’s the big deal? 1. Vine Successor Byte Generated 1.3 Million Downloads in Its First Week. Byte, the new looping-video platform from the co-founder of Vine, gained more than 1.3 million users in its first week according to Sensor Tower Store Intelligence data.
In the seven days since its launch on January 24, Byte has proven most popular in the United States, with the 912,000 times it was downloaded there making it the app’s largest market with 70 percent of total installs. Its next two countries in terms of popularity were Great Britain with 7 percent installs and Canada with 6 percent.
For comparison, Vine—which was released seven years previously to the day on January 24, 2013—was downloaded 775,000 times in the same seven-day window following its launch. Vine was initially only available on iOS; However, its first week users were still eclipsed by the 950,000 users who downloaded the Phone version of Byte in the same amount of time. 5 ways to level up social media visuals for everyone - PR Daily. You don’t have to be a graphic designer to make your social media pop.
Here are five often overlooked ideas for creating more captivating feeds, no matter who’s following: 1. Reimagine images—embrace accessibility. Thirty percent of Facebook users identify as disabled, and 285 million Facebook users worldwide are visually impaired. That means you can’t just post a flashy image if you want to be inclusive.
9 apps to create eye-catching video content - The Crowdfire Blog. Let’s take a moment to thank social media algorithms and spurts of creative juices that pushes us to create content in unique ways?
Well, If you’re someone who has very little knowledge of video editing and creating videos from scratch, here’s a list of 9 apps that’ll help you create eye-catching video content by just stitching together images or video clips 1. Lumen5 Lumen5 is one of the easiest ways to create video content in about 5 minutes. How 3D Photography Unlocks a Goldmine of UGC for Brands - The Pixlee Blog.
Three Dimensional photography sounds hyper-futuristic on the surface, but it’s been around since the early 1900s. Back then, stereo photography was the closest representation of what we call three-dimensional today. By using two lenses (from the left and right eye) with slight variations, the overlapping of two images created a 3D moving effect. Now with smartphones, every consumer has a near professional-grade camera in their pocket, all of which have the capability to unlock 3D photography.
When consumers share these images with brands, brands need to take advantage of this high-quality UGC. How to Create 3D Images Towards the end of 2018, Facebook released a 3D photo viewer and subsequently a 3D conversion option in 2020, however, despite the forward-looking initiative, the feature has its limitations starting from requiring a dual camera smartphone. Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right - The Pixlee Blog.
Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Although it seems like an easy marketing ploy, you’ll want to make sure that your brand is fully aware of what trendjacking is and how it can help (or even potentially hurt) your brand in the current state of social media. Jumping in on the Trendjacking Train Trendjacking is a strategy used by brands in almost every industry and companies ranging from small, local business to large, international corporations. 7 Tricks for Instagram Accounts with Low Engagement Rates - The Pixlee Blog. Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters? Instagram engagement rates are actually declining for everyone – and they have been all year.
Right now, a good engagement rate is about 1-4%, but the average number has been hanging around 2.4% early this year. Why Should I Care About My Instagram Engagement Rate? Anyone who uses Instagram for business should keep an eye on their engagement rate. Having an engaged following also shows you that your audience is interested in what you’re posting, and they might be interested in buying from or working with you one day. An Essential Guide to Instagram Stories + 5 Ways they will benefit your business.
My favourite thing about Instagram right now? Instagram Stories. The 5 Must-Have Instagram Tools for Social Media Managers - The Crowdfire Blog. The life of a social media manager is a busy one, and if you don’t use Instagram tools, it can get overwhelming very quickly. How the CIA hit its storytelling stride on Twitter - PR Daily. We can neither confirm nor deny the brilliance of the CIA’s social media strategy. 10 techniques for using IGTV in marketing and PR. When Instagram launched IGTV in June 2018, the Internet was thrown into a frenzy. People started calling it the vertical version of YouTube. Well, they’re not wrong. Instagram started as a photo-sharing app that expanded into video sharing (with a limit of 60 seconds).
Twitter Tells Facial Recognition Trailblazer to Stop Using Site’s Photos. A mysterious company that has licensed its powerful facial recognition technology to hundreds of law enforcement agencies is facing attacks from Capitol Hill and from at least one Silicon Valley giant. Twitter sent a letter this week to the small start-up company, Clearview AI, demanding that it stop taking photos and any other data from the social media website “for any reason” and delete any data that it previously collected, a Twitter spokeswoman said. The cease-and-desist letter, sent on Tuesday, accused Clearview of violating Twitter’s policies. The New York Times reported last week that Clearview had amassed a database of more than three billion photos from social media sites — including Facebook, YouTube, Twitter and Venmo — and elsewhere on the internet. The vast database powers an app that can match people to their online photos and link back to the sites the images came from.
Clearview’s database of photos dwarfs those previously used by law enforcement agencies. How Instagram offers unique marketing opportunities. This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics. Social media strategies are becoming more integrated with business objectives, serving as a formidable revenue driver. New Study Looks at the Most Popular YouTube Content, and Highlights Key Trends. At 2 billion monthly active users, YouTube is a giant in the online space, and one which cannot be overlooked by digital marketers. Whether you define YouTube as a social media channel or not (the exact definition of which doesn't quite apply), the fact of the matter is that YouTube remains the leader in video content, which is, at present, the most popular format for connecting with audiences.
Visual Marketing: A Picture's Worth 60,000 Words - Business 2 Community. We live in a visual world. And although the trends in recent years have swung heavily toward the visual side of marketing, the dominance of visuals in the marketplace is nothing new. How to find and create amazing social media graphics. If you’ve spent even a few minutes on social media, one thing becomes clear: people love visuals. [Instagram Stories Research] We Analyzed 135,976 Instagram Stories. Here's What We've Learned. Instagram Stories daily active users 2019. Social media marketing trends 2020. Introducing Pinterest Academy: A Marketer's Guide to Utilizing Pins to Advance Their Business.
With over 300 million users and climbing, Pinterest is a bustling center for businesses seeking to maximize their reach amongst online shoppers. Ninety percent of weekly Pinners claim they use the platform to inform their purchase decisions. Numbers aside, there is a large audience with substantial purchase intent. A Marketer's Guide to Creator Studio for Instagram. Pinterest Has Plans to Advertise On TV, In Print and Out-of-Home, Says Its First CMO. 13 Under-the-Radar Stock Photo Websites To Use When Creating Content. Smarter Pinterest marketing guide. Instagram is building a standalone app for shopping. The Influencer Marketing Revolution. 8 Instagram Tools To Grow Your Client's Instagram Audience.
How To Define Your Brand Presence And Voice On Instagram. Instagram Brings Shopping Tag Links to Stories for In-App Purchases. 3 Social Image Tools That Increase Exposure and Engagement. After 2 Years, Has Everyone Finally Chilled Out About the Instagram Logo? The 10 Best User-Generated Content Campaigns on Instagram. 30+ Instagram Case Studies: Top Brands & Campaigns. Stock Photos, Royalty-Free Images and Vectors. Brands Use Instagram Stories More Than Twice as Often as Snapchat – Adweek. The Tiny, Two-Letter Word That's Driving Pinterest's 2017 Strategy. The Best Guide to Social Media Image Sizes Every Marketer Needs. How Instagram Combined Art and Commerce With Facebook’s Scale to Become an Advertising Powerhouse – Adweek. How to Get Your First 10,000 Followers on Instagram (a Real Story and Strategy) Instagram Ads: What Marketers Need to Know : Social Media Examiner.
How to take better pictures for your blog with your iPhone - Scoop.it Blog. Why Visual Content Is the Key to Conversion. Starbucks' Pumpkin Spice Lattes Are Killing It on Instagram. ?mkt_tok=eyJpIjoiT0RBelpUQXhZVEJoWmpGbSIsInQiOiJOQk5HbUpVN21QWVBmZmE3UVg1MzVOYzJmNU9VYkZOSCt5OUJJTzI0YUZ1XC9pamp1aEozS0R0aHdlSFN6dFNnUUhxQ2o3eld2WGR6WUVROVZPaGc2YW94cmVXa21hZnRXTTVuRGNVOEdJUEk9In0=#sm. Pinterest Launches Auction-Based Pricing to Take on Google's Ad Business. How do social signals impact your search ranking? Instagram Is Now Letting Marketers Use Videos in Its Swipeable Carousel Ads. How To Use Pinterest For Marketing - The Ultimate Guide. How To Get More Followers On Pinterest With 21+ Tactics. Instagram a attiré plus de 200 000 annonceurs publicitaires. Pinterest. What Every Marketer Needs to Know About Instagram. How to Use Instagram for Content Marketing - ScribbleLive.
9 Instagram Marketing Tips From The Best Brands. Campaign Planning Template. 10 Best Practices For Your Next Instagram Campaign. Instagram Widgets and TOOLS. 20 Free Image Sources to Make Your Great Content *Epic* 13 Under-the-Radar Stock Photo Websites To Use When Creating Content. Perfect Pinterest Pancakes - how food brands are utilising seasonal events. - we think we think. Scoopshot – The official Scoopshot site - The rights social media platforms have over your photos. Commons.