background preloader


Facebook Twitter


Social Commerce: 16 Awesome Examples of Social Selling. Social Shopping: What Is Social Commerce and 3 Retail Examples. As ecommerce has grown over the last decade or so, it’s also evolved, changed shape, and spawned numerous offshoots.

Social Shopping: What Is Social Commerce and 3 Retail Examples

One of those offshoots of the big ecommerce revolution is social commerce — and it’s making a big splash. Social Commerce 2019: The Latest on Mastering Social Selling. Download a printable version.

Social Commerce 2019: The Latest on Mastering Social Selling

Réussir en social commerce en 2019. Un article a fait grand bruit la semaine dernière aux Etats-Unis.

Réussir en social commerce en 2019

Sous le titre The Instagram Aesthetic Is Over, Taylor Lorenz, journaliste à The Atlantic, explique que la recherche d’esthétisme qui prévalait sur Instagram est passée de mode. Un basculement que des influenceurs et agences spécialisées qu’elle a interrogés situent à environ un an. “Il y a un an» se souvient James Nord, le CEO of Fohr, une plateforme de management d’influenceurs “ un influenceur pouvait afficher une photo avec les mains manucurées tenant une tasse de café et obtenir beaucoup de likes, mais aujourd’hui, les gens ne le suivront plus” en révélant que, parmi les influenceurs de son réseau, 60% de ceux qui comptent plus de 100 000 followers perdent des followers d’un mois sur l’autre.

«C’est assez stupéfiant» , dit-il, “ si vous êtes un influenceur en 2019 qui se photographie devant des murs Instagrammable, cela va devenir difficile pour vous». Social Commerce: What is it and Why is it Important? The average person will spend five years of their life on social media – the equivalent of 1,825 days or 43,800 hours.

Social Commerce: What is it and Why is it Important?

The average person will spend five years of their life on #SocialMedia - the equivalent of 1,825 days or 43,800 hours. #ecommerce #EcommerceStats Click To Tweet And that’s just based on current collective usage. Research shows that the number of hours per day we spend on social media is actually increasing. It probably won’t be long before five years turns into six.

Depending on your perspective, this news might be good or bad. What is social commerce? Social commerce is an ecommerce term for the buying and selling activities that take place on social media networks.

What is social commerce?

Social commerce encompasses global and local marketplaces that include large businesses selling products to millions of social media followers to individual buyers and sellers hoping to leverage their nearby networks. Activities can include various aspects of ecommerce from learning about a product through direct messages to sellers to making a mobile payment via a social app.

Examples of social commerce: Chat boxes to inquire about products and services Groups and forums for buying and selling items Electronic payments via social networks Facebook Marketplace to list and purchase products in local areas Product Pins with prices displayed on Pinterest Buyable Pins to buy products directly from Pinterest Google Shopping ads under YouTube videos Coupon codes and links to products on Instagram. Social Commerce: The Hottest Retail Trend of 2019. Social commerce — the use of social networks to send traffic to e-commerce sites and, ultimately, drive e-commerce purchases—is having its moment.

Social Commerce: The Hottest Retail Trend of 2019

Exactly how fast is social commerce growing? Are certain demographics engaging more heavily? Which platforms are best positioned to capitalize on this trend? How is it likely to evolve? Recently, eMarketer tackled these questions in an in-depth report. Key social commerce trends in 2019. For many of us today, we’re just as likely to buy something online as in a physical shop.

Key social commerce trends in 2019

E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue. With the likes of Amazon setting new standards all the time, we’ve never expected more from our e-commerce experiences. Social Commerce 2019. After initially struggling to gain traction, social commerce has started to blossom.

Social Commerce 2019

Platforms like Pinterest and Instagram deliver rich visual content and added features that help shoppers discover, research and purchase a wide array of products online. How significant is social commerce, and how fast is it growing? Social referral to retail ecommerce sites has grown 110% in two years, outpacing all other referral channels. But it still represents a modest percentage of inbound ecommerce traffic, accounting for 9.1% in Q1 2019. Social Commerce: How Social Shopping Can Drive Sales (2019) Most purchase journeys have too many unnecessary steps in the conversion funnel.

Social Commerce: How Social Shopping Can Drive Sales (2019)

Each one massively increases the chance your potential customers are going to abandon their purchase and leave your store forever. The problem lies in modern merchants’ reliance on software and tech solutions. We’re all too concerned with gamifying the process and making sales through cheap tactics instead of solving genuine consumer problems. We’re overthinking things. Because the truth is, you only need two things to create a successful online business. A product that genuinely helps people solve a problem.A streamlined purchase journey. Social Commerce - Amplify The Shopping Experience On Ecommerce. 10 min read According to a study, there will be almost 1.92 billion global online shoppers in 2019.

Social Commerce - Amplify The Shopping Experience On Ecommerce

That’s a lot of potential buyers! And the numbers are just increasing with a prediction to reach 2.14 billion by 2021. These numbers are evidence enough to stress upon the magnificence of the eCommerce industry. Can social commerce be the next wave of retail? In this post, GlobalWebIndex's Strategic Insights Analyst, Olivia Valentine examines how the big social platforms are building up their e-commerce credentials and the opportunities for retailers and brands. Over the past five years, social media’s coming of age has seen a lot of shifts that are now the new norms. In a relatively short period of time, social platforms have evolved way beyond a space for communication, personal sharing and networking - towards a place where consumers can engage in a myriad of behaviours that aren’t so traditionally social.

Council Post: Top Marketing Trends For 2020. With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms, digital marketers are frequently scrambling just to keep up.

Being aware of emerging or continuing trends is a vital part of staying on top of the game. With a brand-new decade rapidly approaching, here are some of the top marketing trends for 2020. Shoppable Posts. 5 Big Content Trends for 2020. In 2020, content marketing and SEO are going to be hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs. Content is getting better because we’re getting smarter about how we strategize, research, create, and publish it. Content marketing as a whole is no longer a type of marketing experiment, but a proven strategy that can work wonders for any brand. With that exciting news in hand, what’s next for 2020? Let’s dive in. Top Marketing Trends to Expect in 2020.

No te pierdas el congreso más importante de marketing digital en América Latina. 20 y 21 de noviembre CDMX. Compra tu boleto aquí With 2020 on the horizon, new and disruptive technological innovations are forcing marketers to evolve their best practices. Here we examine several major marketing trends are seen to be developing for 2020 and beyond. Once the only game in town, digital marketing has led the way to multichannel marketing.

Today, we are rapidly approaching what has become known as the omnichannel marketing age. How To Market to Parents in 2019: An Awareness Stage How-To. How Advertising Rewires Kids' Brains. Creating Apps and Games for Children and Families   When it comes to children and technology, we all have the same goal: to keep kids safe. Protecting kids and safeguarding their privacy is a responsibility we all share. To ensure children have a positive experience on Google Play, we ask all developers to: Carefully consider your app's target audience. If your target audience includes children, comply with our Families policies. If your target audience doesn't include children, make sure your marketing doesn't unintentionally attract them.

This article will help you understand what our policies mean for your app. Apps on Google Play are categorized and policies are applied according to the following target audience groups: children, children and older users, older users. Entire app must follow our strictest Families policies. Kids et digital, un duo bénéfique ! Digital natives par définition, les kids pratiquent en moyenne près de 12 activités virtuelles par mois (1). Kids et consommation de contenus vidéo.

627 millions de programmes jeunesse sont désormais disponibles en France (1), et cette croissance ne compte pas s’arrêter. WAS ThinkForward 2019 spread. Datareportal20190131gd001digital2019globaldigitaloverviewjanuary2019v01 190130114756. Datareportal20190131gd100digital2019belgiumv01 190203062617. Datareportal20190131gd100digital2019francefrv03 190131064757. [Infographie] Un jouet sur dix est acheté... - Loisirs, culture.

Les jeunes parents et les influenceurs. Le papa, une cible marketing à disrupter ? - Maddyness - Le Magazine des Startups Françaises. Le tabou est, d’abord, une sorte d’autocensure. Or, il se pourrait bien que l’image que l’on se fait des papas, celle qui se trouve dans l’inconscient collectif, ne corresponde plus à la réalité. Un peu comme la rémanence d’une tache de lumière sur la rétine, alors que la source lumineuse n’est plus dans le champ de vision. Il se pourrait que la communication des marques à destination des hommes pâtisse du fait d’ignorer une nouvelle donnée, à savoir que le papa s’est digitalisé. Il se pourrait que les RH soient impactées par cette évolution.

Building a Marketing Strategy that Reaches LGBTQ Families – Motivate ROI. CMI 13th LGBTQ Community Survey US Profile. 10 Great Examples of LGBT Content Marketing. By 2020, millennials will total more than $1.4 trillion in spending power. According to a NewsCred survey, nearly 50% of millennials share content marketing because it reflects a cause they believe in. As a millennial, I would argue that few causes are more important to our generation than the fight for equality for all people – including marriage equality in the United States. Pride Month 2019 : 4 marques (vraiment) engagées - Phèros.

Utopies note19 marquesdefierte juin2019 v3. Top 10 LGBT+ Brand or Marketing campaigns 2017 – British LGBT Awards. Aux Etats-Unis, les marques se prennent de passion pour les LGBT. Marketing to the Pink Pound (Dorothy Dollar) LGBT, you might ask? LGBT is the acronym for the Lesbian, Gay, Bisexual and Transgender community—you may also use LGBT+ to be inclusive of additional members of this group. What is Youth Marketing? Explore the Strategy of Youth Marketing Teenagers as we know them today have only been a distinct part of the population since the 1950’s. A burgeoning youth culture in film and popular music celebrated the years when young people were no longer children, but not quite adults.

Les ados révolutionnent la consommation ! Les adolescents : digitaux, actifs, engagés ! Tackling food marketing children digital world trans disciplinary perspectives en. 10 15 enfant prescripteur DP3. SOWC 2017 FR. Tool Developing a Marketing Plan. Familylifecyclesamditsimpactonmarketing 140320050826 phpapp01. Online marketing to children factsheet web en 0. Responsible Marketing to Children. A Child Rights Based Approach to Food Marketing Report. Nestle marketing communication children policy. How Today's Modern Toy Makers Get Through to Your Kids. The Real Marketing Decision Makers – Selling to Children is far from Child’s Play. Marketing And Advertising To Children - Responsible Advertising. Marketing To Parents As Your Target Audience? Here’s a Look at Their Buying Journey - StringCan Interactive.

The Parent Trap: Marketing To Parents. Tips for Marketing to Parents. 5 Marketing Strategies to Reach Millennial Parents. Think BR: Appealing to kids and selling to parents. Marketing to Parents in 2019 - Adimo. How To Create Digital Content Parents Will Love. Kid consumers: How food and beverage companies handle marketing to children. Marketing de la famille : 10 attitudes à adopter pour une communication engagée auprès des parents. Le marketing de la famille en 2020. [Infographie] Les 5 étapes du marketing destiné aux enfants. Proven Marketing Tips That Will Sell out Your Family Event - Eventbrite UK. 7 stratégies de publicité pour avoir plus de visibilité auprès de votre clientèle cible : les mamans – ANNIEWORKSTATION. Bornsocial27092018v2novideo 180927101348. Marketing : comment séduire les Digital Mom, ces mamans millennials ? Digital & Social Media - Expertises - Com' des Enfants - Agence Stratégie Communication Marketing Enfant Famille Sénior.

La famille : pas un mais des modèles. L'enfant, un client à part entière. Être "family-friendly"… Huffpost. Children of Marketing. Marketing to Millennial Parents. How to advertise effectively - Global Banking & Finance Review. 6 Ideas for Marketing to Millennial Parents. 3 Fundamentals of Ethically Marketing to Kids. The Ethics of Marketing to Children and Teens - Marketing Insider Group. Les enfants du marketing. 4 Ways Ads Target Kids, and What to Do About It. When Marketing to Children, Being Ethical and Empowering Is How Brands Win Loyalty. A Look at the Future of the Family. Nike Joins the Movement of Brands Launching Subscription Services That Target Kids. Pampers Joins the Movement to Provide Changing Tables for Men’s Restrooms. 9 Great Content Marketing Campaigns Targeting British Families.

5 Brands Successfully Marketing to Parents. National Park Produce Branding : Produce Branding. Kids Industries: The Family Agency. 28 Heartfelt Family Ad Campaigns. Ralph Lauren Debuts ‘Family Is Who You Love’ Campaign. Comment Bel vend plus de fromages grâce à son média L'ère des enfants pédagogues. Halloween 2019 : les meilleures initiatives organisées par les marques.

Lego prépare les générations futures aux compétences créatives. 3 marques de mode enfant et leurs stratégies digitales. Survey: Kids’ appetite for online video doubles in 4 years - NYK Daily. What TV Content Genres Do Viewers Prefer? Survey: Kids’ appetite for online video doubles in 4 years - NYK Daily. Generational Marketing: Target the Family, Not the Individual [Infographic] - Return On Now.

La famille en 2019. Social media influencers: Brands make money from kids on Instagram & YouTube with little regulation – Clements twins, McClure twins, Taytum and Oakley – CBSN Originals. 4 Influencer Marketing Best Practices That All Family and Baby Brands Need To Know. How Brands Can Reach Whole-Family Demographics - Trending Family Blog. 3 Ways to Engage Millennial Parents with Branded Content - Trending Family.