Oh, The Places Tumblr Can Go! Nothing says Internet opportunity like a social media juggernaut.
Tumblr, the meme-olicious, gif-tastic, photo-fabulous, (but also occasionally) thoughtful blogging platform that attracted 167 million visitors and nearly 18 billion pageviews in December, is certainly no exception. The site now ranks as the 11th-largest in terms of traffic, according to Quantcast. (That’s down slightly from November, when it broke into the top 10 with 170 million monthly visitors globally.) But with all that activity comes the inevitable question: What next? Here’s a look at five areas where Tumblr has moved, and may move more toward, in the year ahead. Advertising. But in 2012, the company got a little more serious on the latter point and introduced a new revenue stream based around ads – not straight display ads but “sponsor products” that promote Tumblr blogs based on brands or specific events.
And through many, many refreshes on different pages, I actually never managed to catch a single Radar ad. With Mobile Impressions, Tumblr Pushes Past 20 Billion Pageviews A Month. David Karp, the CEO of New York-based Tumblr, revealed some fresh stats about the micro-blogging platform’s growth today.
The company is seeing 20 billion pageviews a month, up from 15 billion at the beginning of the year, Karp said at GigaOm’s Roadmap conference in San Francisco today. That’s a growth rate of more than 30 percent per year. Compare that to 13 billion pageviews a month in September of last year, and a little over 4 billion pageviews a month in January 2011. Karp said the site’s rapid growth has made the company think deeply about its identity as it adds more users that may be outside of its original base. “It’s forced us to be very disciplined about who we’re building this for,” Karp said. The company, which has raised a whopping $125 million in venture capital to date, is monetizing just a small piece of that network. “We make some sliver of this attention available to advertisers,” Karp said. Karp said he originally started Tumblr as a product he wanted to use himself.
Tumblr updates Android app with a radical new look. Hot blog-baker Tumblr has cooked up a zany and colorful update to its Android application.
Five-year-old, New York-based Tumblr is the go-to blogging platform for the young and hip. The company now powers more than 51 million blog sites and reaches well over 120 million people each month. The Android release, out now, includes a radical new design and interface, loads faster, spits out notifications for multiple blogs in one place, prettifies the photo-browsing experience, and supports animated gifs. The update also comes with Tumblr Radar, the curation engine that spotlights top posts on the network. Tumblr’s new do is getting rave reviews from Android users who appreciate the app’s unique sense of style. “There are several things it is now missing, such as seeing the replies to posts, ability to see the last time someone posted when looking at people you follow, among other things.
Are you making or losing money with marketing automation? Tumblr integrates with Facebook Timeline, News Feed, Ticker. Tumblr today announced some serious Facebook features thanks to some good old Open Graph goodness.
The micro-blogging service now allows you to share your posts on Facebook more easily thanks to integration into the social network's Timeline, News Feed, and Ticker. Here are the three new options: Toggle "Send to Facebook" when posting.Share Replies on your Facebook Timeline.Share Likes on your Facebook Timeline. (They even get lumped together so they're not overwhelming!) The new options are available in your blog settings. The result of being able to automatically share your post to these three Facebook areas should result in more referral traffic for Tumblr blogs. This is a smart move by Tumblr, not because it didn't already support Facebook, but because the way in which it did cluttered the social network.
Last week, Tumblr surpassed 20 billion posts and 50 billion blogs, meaning it doubled in size in just six months. Tumblr Gets More Social, Launches Share Button. Publishing platform Tumblr has joined the ranks of social networks Twitter and Facebook by introducing the Tumblr Button.
The Tumblr Button is designed to allow content publishers from across the web to better interact with the Tumblr community. Tumblr Launches ‘Share On Tumblr’ Button For Publishers. What’s New At Tumblr. For the past several weeks, there’s been a lot of talk about a large new round of funding that the social startup Tumblr was raising.
That culminated today with a report in Fortune with numbers on the round. We had been hearing very similar numbers — around $25 million on a $100 million pre-money evaluation — but it turns out those numbers were likely low, we had heard from sources close to the funding. But while the numbers are still a bit up in the air, we do know that as Fortune and Business Insider reported earlier, Sequoia Capital is leading this new round. And we’ve heard that previous investors Spark Capital and Union Square Ventures are on board once again.