The Travel Technology Initiative - TTI Why Unique Hotel Identifiers? Through its members, TTI became aware of a common problem. With multiple electronic feeds serving-up identical properties, the same perennial questions are continually asked. ‘What is a property called on Channel XYZ?
MultiCodes for an easy hotel matching For internal compiling and external communication with your business partners, as well as for processing bookings (within a reservation system), you need to have a hotel database, which is complete and as free of errors as possible, continually growing and automatically updates itself. With GIATA Codes you receive more than 382,000 hotel datasets (GIATA Hotel ID + hotel name + town/city + country). Advantages of GIATA Codes: permanent allocation of your properties to GIATA ID (de-duplication)instant identification of all important market players (national, international) GIATA Hotel ID and GIATA destination area structure for internal management tour operators cooperating with GIATA receive this service free of charge Each GIATA Code identifies a single hotel or hotel complex, meaning that each hotel/hotel complex can be clearly distinguished, regardless of spelling, duplicate listing, or changes to the business type or owner. GIATA Codes in figures:
The Ultimate Guide to Golden Ratio Typography Right now, there’s a mathematical symphony happening on your website. Every single one of your readers is subconsciously aware of this symphony, and more important, they are all pre-programmed to respond to it in a particular way. The question is this: Is your site’s symphony pleasing and inviting to your readers, or does it turn them off and make it harder to communicate with them? Travel 2030: Marketing to a growing and changing world population By 2030, there will be an extra billion people in the world, of which it is forecast 20% will be travelling. The United Nations predicts a population of 9.6 billion by 2050. NB This is a guest article by Scott Alvis, chief marketing officer for Amadeus North America. And while these statistics might be astounding to some, a rapidly growing population combined with improved standards of living lends itself to a prosperous global travel market ahead. When thinking about the future traveler – and consumers in general – companies will need to shift towards understanding the motivations driving their decisions. They will also need to give more thought to the demographic and economic trends that lie ahead and how those trends might impact the way they market to the consumers of tomorrow.
Airbnb horror stories: The vacation rental site reveals the limits of trust online How much money would it take for you to let a complete stranger move into your home for a week while you were out of town? The correct answer to that question is: a million dollars, and probably not even then. Now imagine if I told you a bit more about your new houseguest. Why is it so Easy to Get "Mobile First" Wrong? - Deep Design There’s definitely some logic to the underlying philosophy of the “mobile first” approach to design, but there are also some hidden problems that cause even experienced designers to make some fundamental user experience mistakes. Doing it wrong serves only to reverse the underlying problem, creating a painful desktop experience instead of a painful mobile experience, which only moves the problem around rather than actually solving it. First hints of trouble I first started wondering about the possible pitfalls of mobile-first design after Apple’s much-criticized 2013 redesign of their iWork office suite.
Hangry UserTesting: Domino’s Pizza Mobile Site and App Every Tuesday, UserTesting’s Research Team studies a different product to share here on the blog. We hope you’ll learn some nifty research techniques and get inspired to run some insightful tests of your own. Enjoy, and check back in next Tuesday! Ordering a pizza should be an easy task.
Designing for User Habits and Routines - Tuts+ Web Design Article For the last couple of years I’ve been paying close attention to my own habits, looking at my routines to find out what makes me more productive and happier. After deliberately adopting one habit I’d then move onto the next one. Playing with my own routines I’ve decided to allocate some time and write a book. After doing some research, I’ve become very curious as to how habit building theories are applied in designing digital interfaces. In the age of social media and affordable smart devices, people are prone to suffering from digital addiction.
Argos Tackles Shopping Cart Abandonment - eCommerce Insights According to the Baymard Institute, a UK web research company, an average of 67.45% of online shopping carts are abandoned without completing a transaction. That’s a shockingly high statistic! It means for every 100 potential customers, 67 of them will leave mid-way through the ‘journey’. Why Experience Design is The Next Big Thing [Op-Ed] A scary article about the death of web design swept through the internet this summer making the web design community ponder about the future of the industry. There were many different responses from different quarters that claimed that web design is not dead, just changing a little more quickly than other industries. Change is real, and sustainable businesses need to move forward and swim with the stream. In this post we will take a glance at the changes that indicate the necessity of switching the way how we think about and do design. New Tech Require a Broader Approach For quite a long time web pages were the alpha and omega of the internet experience.
5 UX Tips to Capture the Audience You’re Probably Ignoring Have you ever tried comprehending a dense article while reading on a crowded bus or train? Did everything sink in right away? Or did you have to go back and re-read a few sections—if not the entire article? Capturing—and holding—your reader’s’ attention has always been a challenge. What Grid System Architecture and the Golden Ratio Do for Web Design Good design in any discipline usually carries a structure of order and harmony. Since the Renaissance, artists and architects have used a strong understanding of proportions to create aesthetically pleasing architecture. Many of these classical design principles have followed us into modern times and can be found today in effective web design.