Marketing in Second Life doesn’t work… here is why! Last week, the Hamburg-based research firm Komjuniti published the first extensive survey of Resident attitudes toward real world marketing in Second Life. It’s been a long time in coming: a British branding agency established a forward operating base in SL back in early 2004 (and for their efforts, were greeted by throngs of sign-waving protesters threatening to boycott their island.) In succeeding years, a miniature dot com boom has attracted a slew of big name companies and established brands, from MTV and Coke, to Dell, American Apparel, Coldwell Banker, among many more. Up until now, few have asked hard questions about what these companies were gaining for all that effort and cash (other than any publicity hit from the announcement.) As bleak as these numbers may seem, it’s worth noting that they aren’t actually too far off from reactions to traditional Internet advertising. Why has the failure been so thorough?
Kids, the Internet, and the End of Privacy: The Greatest Generation Gap Since Rock and Roll Yeah, I am naked on the Internet,” says Kitty Ostapowicz, laughing. “But I’ve always said I wouldn’t ever put up anything I wouldn’t want my mother to see.” She hands me a Bud Lite. The Port of Roscoff - Information about Roscoff Port for Ferry O Please enter an age for each child under 18. A maximum of 9 passengers may be booked at this time. There are currently no timetables available for routes selected. Please enter all the information for your vehicle. Please enter trailer type, length and height. All operators are closed, please type others.
Visit the Apple Store in Second Life The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies.
Hey Teachers: This is How I Learn. My students and I had a conversation today about learning. They'd like to share their thoughts with you. [I've put some of the most interesting comments in bold]. secondlife: SL textures live from a webcam, on a Mac There's a neat trick you can do with Mac OS X 10.4 and one of the free developer tools, Quartz Composer. You can create a movie that uses the built-in iSight camera to show a picture of you on a remote web page. You can even create something a little fancier. Of course, all data remains local, so there's no security risk. But here's a variation.
Monitor: The net generation, unplugged Totally different from previous generations—or just younger? THEY are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics. Europe takes lead in Second Life users Europe takes lead in Second Life users Fri Feb 9, 2007 10:06am PST By Adam Reuters SECOND LIFE, Feb 9 (Reuters) - Europeans make up the largest block of Second Life residents with more than 54 percent of active users in January ahead of North America’s 34.5 percent, according to new Linden Lab data.