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The Epic List of Content Strategy Resources

The Epic List of Content Strategy Resources
I’ve collected over two hundred of the best content strategy resources below. My goal is to make it easy for you to learn about the field of content strategy, find content strategists and blogs to follow, and, hopefully, start contributing to our community. The people I mention are experts in the field of content strategy—I’m so grateful to them for sharing their ideas and experiences with us. But I’m even more excited for you to join our conversation. Let’s get started! Definition – Books – Journals – Blogs/Websites – Articles – Events – Forums – More lists A Definition of Content Strategy What is “content strategy”? The core components that Brain Traffic considers for every content strategy.Graphic © Brain Traffic Kristina Halvorson (@Halvorson), founder/CEO of Brain Traffic, states in A List Apart that “Content strategy plans for the creation, publication, and governance of useful, usable content.” I think the word plans plays a key role in that definition. Remember: useful and usable.

Related:  Content MarketingWRITING

16 Free Tools That Make Content Creation Way Easier Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn't yet replaced what we do (thank goodness). That being said, there are plenty of tools out there to make creating content much easier. The Content Strategist’s Reading List - Brain Traffic Break out your reading lists, content strategists. You’re going to want to add these titles to your to-read pile. I recently asked Twitter, “What books should be on a content strategist’s bookshelf?”

Free Keyword Research Tool - Keyword Opportunity EmailEmail The other week I wrote about SERP Click Through Rates. This isn’t really useful on it’s own though. To give any meaningful insight, it needs to be combined with keyword volume (usually from the Google KWR Tool) and your current rank for the keyword. I know that rankings are a bad measurement as they are so variable – depending on personalization, location, Google testing new algorithms, etc.

AdWords - Grade Your Google AdWords Account Performance 4 Reasons to Use the AdWords Performance Grader (Free AdWords Help) Do you have a sneaking suspicion that your AdWords campaigns could be doing better? Need to justify greater investment in PPC to your management? A simple technique for evaluating content - User research in government I've been working with our content designers to refine content that explains the Identity Assurance service. We wanted a simple way to understand if our content inspired confidence in users or not. A simple technique and how it works At the end of each regular user research session, I asked the participant to read a print out of content.

75 Resources for Writing Incredible Copy that Converts Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times. Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers. Case in point: in Conversion Rate Expert’s redesign of the Crazy Egg website, copy had a big role in growing the site’s conversion rate by 363%. This resource guide provides links that will give you a strong foundation for writing great web copy.

Same same but different: reflections of a copywriter-turned-UX-writer — Greta van der Merwe “So, how did you get into UX writing?” is a common question… among UX writers. You’d think that we would know the way, because, here we are! But nah. There seems to be no clear, direct path into the field. Building Your Content Promotion Strategy I know. You’ve already been beaten to death with the news content marketing is on the rise. There’s no stopping this hockey stick. Marketers and business owners have hopped onto the content marketing train and there are more blog posts, infographics, eBooks, resource guides and other content marketing goodies than ever before. But now that you’re spending valuable time churning out unique content, what’s your content promotion strategy once it’s out there? Content Strategy: The Philosophy of Data - Boxes and Arrows Not that familiar with “content strategy?” That’s ok. It’s in my job title, and I struggle every time I’m asked what I do for a living. Many people have no idea what it means, but even more people bring their own (wrong) assumptions to the conversation. Usually they think it has something to do with writing copy.

A Complete Content Audit and Spreadsheet Template 1.4K Flares 1.4K Flares × The very first Buffer blog post—Want to Tweet While You Sleep?—was published in January 2011. Three-and-a-half years and 595 posts later, we’ve covered a lot of ground, learned a huge number of social media tips, and written a ton of helpful, actionable content. Many others have just as much—probably even more—awesome content sitting in the archives. If you’re just starting out, you’ll get to this point, too.

5 principles for effective experience content - Optimal Workshop When we think of a product redesign, our minds tend to focus on aspects of visual design. New colors, bold typography, a more minimalist design. While starting with design can feel exciting, we also have to ask ourselves what content lives in that design. What story are we telling? What information do our users need? How are we helping them to complete the task at hand? Cheatsheet: #HOWTO Pick a Worthy Blog for Your Guest Article A few months ago we did a Twitter chat on how to evaluate a blog before guest blogging. There have been many questions about the same issue again and again since then. Since I think a picture is worth thousands of words (and it’s also easy to spread among your team members), here’s an easy infographic on how to choose a blog for guest contributing: {Click to enlarge} Notes: Tools mentioned on the infographic are reviewed here.You can see records of each member of MyBlogGuest by clicking number link below his photo