background preloader

Content Marketing

Facebook Twitter

Plans. A Complete Content Audit and Spreadsheet Template. 1.4K Flares 1.4K Flares ×

A Complete Content Audit and Spreadsheet Template

75 Resources for Writing Incredible Copy that Converts. Writing great copy is one of the most useful skills a marketer can develop.

75 Resources for Writing Incredible Copy that Converts

After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times. Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers. Case in point: in Conversion Rate Expert’s redesign of the Crazy Egg website, copy had a big role in growing the site’s conversion rate by 363%. Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more. The Epic List of Content Strategy Resources.

I’ve collected over two hundred of the best content strategy resources below.

The Epic List of Content Strategy Resources

My goal is to make it easy for you to learn about the field of content strategy, find content strategists and blogs to follow, and, hopefully, start contributing to our community. The people I mention are experts in the field of content strategy—I’m so grateful to them for sharing their ideas and experiences with us. 16 Free Tools That Make Content Creation Way Easier. Creating content isn't always a walk in the park.

16 Free Tools That Make Content Creation Way Easier

(In fact, it can sometimes feel more like a sprint in a swamp.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn't yet replaced what we do (thank goodness). That being said, there are plenty of tools out there to make creating content much easier. Click here to download our full collection of content creation templates for blog posts, ebooks, infographics, and more. Search Engine Optimization Plugin. Creating Compelling App Descriptions for iTunes and the iOS App Stores. When you submit an iOS application for review, you’ve got to make sure your ad copy is tight.

Creating Compelling App Descriptions for iTunes and the iOS App Stores

The app description may be the last thing holding back a tap to buy your app. Apple doesn’t give much guidance on this important chunk of text. “Write your Application Description with a focus on what makes the functionality or design of your app unique.” was a tip from this past June from the App Store Tips blog. PLEASE READ THE FOLLOWING iOS APP STORE MARKETING ARTWORK LICENSE AGREEMENT (“iOS MARKETING AGREEMENT”) CAREFULLY BEFORE DOWNLOADING OR USING THE APPLE ARTWORK (AS DEFINED BELOW).

THESE TERMS AND CONDITIONS CONSTITUTE A LEGAL AGREEMENT BETWEEN YOU AND APPLE. BY CHECKING THE APPROPRIATE BOX IN THE APP STORE RESOURCE CENTER, YOU REPRESENT THAT YOU ARE AN AUTHORIZED REPRESENTATIVE FOR YOUR DEVELOPER ACCOUNT AND THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS iOS MARKETING AGREEMENT. iOS App Store Marketing Artwork License Agreement Whereas, Apple Inc. Creating Compelling App Descriptions for iTunes and the iOS App Stores. Writing iTunes App Store Descriptions. 5 Content Marketing Trends for 2013 You Haven't Heard Yet. Mary Gail Pezzimenti | January 25, 2013 | 8 Comments inShare630 Five content marketing trends that speak to the continual drive toward developing quality content on the independent web.

5 Content Marketing Trends for 2013 You Haven't Heard Yet

OK, in 100 words or less…imagine I'm talking really fast… 8 Habits Of Conversion-Focused Copywriters. Most people write copy by following their instincts, listening to advice and soaking up conventional wisdom. But this will only get you so far. To get the best results you must test ideas, both conventional and unconventional, and see what works. In this article, you will learn the one word that makes headlines convert, why you should go beyond your comfort zone, and other habits practiced by conversion-focused copywriters. 56 Ways to Reuse Content Marketing.

Started on April 22, 1970 as an educational event, Earth Day teaches us the benefits of reducing, reusing and recycling.

56 Ways to Reuse Content Marketing

"Non-traditional" content strategy. 3 reasons list stories work. 6 Ideas B2B Content Marketers Can Take from Professional Journalists. Coke Revamps Web Site to Tell Its Story. The company is, of course, , which plans on Monday to give its site a makeover that executives describe as the most ambitious digital project they have undertaken.

Coke Revamps Web Site to Tell Its Story

To underline the intent to re-present the corporate Web site as an online magazine, it will be called Coca-Cola Journey, after a magazine named Journey that was published for the company’s employees from 1987 to 1997. The reorganized Web site will offer articles on subjects like entertainment, the environment, health and sports, including longer pieces given prominence in the same way that magazines play up cover pieces. Are Your Calls to Action Missing These Proven Formulas? The A to Z guide to content marketing. 22 Top Blogging Tools Loved by the Pros. Do you blog?

22 Top Blogging Tools Loved by the Pros

Looking for exciting new tools to simplify the blogging experience? If so, keep reading. We decided to get the scoop on today’s hottest blogging tools. We asked 22 pros to share their favorite new finds. Here they are… 10 Ways To Be Referential. The web is a referential medium. Bloggers and digitally-savvy journalists understand the concept of linking as a source, and instead of having to re-explain something already fleshed out, we just link as proof. It’s simple and as still as effective as ever, even in a real-time world.

50 Trigger Words and Phrases for Powerful Multimedia Content. 11 Ways to Bore the Boots Off Your Readers.