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Plans. A Complete Content Audit and Spreadsheet Template. 1.4K Flares Filament.io 1.4K Flares ×

A Complete Content Audit and Spreadsheet Template

75 Resources for Writing Incredible Copy that Converts. Writing great copy is one of the most useful skills a marketer can develop.

75 Resources for Writing Incredible Copy that Converts

After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times. Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers. Case in point: in Conversion Rate Expert’s redesign of the Crazy Egg website, copy had a big role in growing the site’s conversion rate by 363%. This resource guide provides links that will give you a strong foundation for writing great web copy. In order to write effective web copy, it’s necessary to understand the principles of copywriting as a discipline.

Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more. The Epic List of Content Strategy Resources. 16 Free Tools That Make Content Creation Way Easier. Creating content isn't always a walk in the park.

16 Free Tools That Make Content Creation Way Easier

(In fact, it can sometimes feel more like a sprint in a swamp.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn't yet replaced what we do (thank goodness). That being said, there are plenty of tools out there to make creating content much easier. Click here to download our full collection of content creation templates for blog posts, ebooks, infographics, and more. Search Engine Optimization Plugin. Optimize for keywords, keyphrases and synonyms, related keywords and all word forms In Yoast SEO you can enter the keyword or keyphrase you’d like your post or page to rank for in the search results. We then run a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots.

Creating Compelling App Descriptions for iTunes and the iOS App Stores. When you submit an iOS application for review, you’ve got to make sure your ad copy is tight.

Creating Compelling App Descriptions for iTunes and the iOS App Stores

The app description may be the last thing holding back a tap to buy your app. Apple doesn’t give much guidance on this important chunk of text. “Write your Application Description with a focus on what makes the functionality or design of your app unique.” was a tip from this past June from the App Store Tips blog. PLEASE READ THE FOLLOWING iOS APP STORE MARKETING ARTWORK LICENSE AGREEMENT (“iOS MARKETING AGREEMENT”) CAREFULLY BEFORE DOWNLOADING OR USING THE APPLE ARTWORK (AS DEFINED BELOW).

THESE TERMS AND CONDITIONS CONSTITUTE A LEGAL AGREEMENT BETWEEN YOU AND APPLE. BY CHECKING THE APPROPRIATE BOX IN THE APP STORE RESOURCE CENTER, YOU REPRESENT THAT YOU ARE AN AUTHORIZED REPRESENTATIVE FOR YOUR DEVELOPER ACCOUNT AND THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS iOS MARKETING AGREEMENT. iOS App Store Marketing Artwork License Agreement Whereas, Apple Inc. Creating Compelling App Descriptions for iTunes and the iOS App Stores.

Writing iTunes App Store Descriptions. When Naim Cesur, developer of the iKamasutra app, contacted me about doing some copywriting I was thrilled.

Writing iTunes App Store Descriptions

5 Content Marketing Trends for 2013 You Haven't Heard Yet. Mary Gail Pezzimenti | January 25, 2013 | 8 Comments inShare630 Five content marketing trends that speak to the continual drive toward developing quality content on the independent web.

5 Content Marketing Trends for 2013 You Haven't Heard Yet

OK, in 100 words or less…imagine I'm talking really fast… 8 Habits Of Conversion-Focused Copywriters. 56 Ways to Reuse Content Marketing. Started on April 22, 1970 as an educational event, Earth Day teaches us the benefits of reducing, reusing and recycling.

56 Ways to Reuse Content Marketing

"Non-traditional" content strategy. 3 reasons list stories work. Although there are critics of list stories—those in which the author provides a list of tips on achieving a particular task, etc.

3 reasons list stories work

—the format is extremely valuable for PR professionals, and we should be taking advantage of them. Resources at print publications are continuing to dwindle, which means that editors today often turn to industry thought leaders to develop content. 6 Ideas B2B Content Marketers Can Take from Professional Journalists. Coke Revamps Web Site to Tell Its Story. The company is, of course, , which plans on Monday to give its site a makeover that executives describe as the most ambitious digital project they have undertaken.

Coke Revamps Web Site to Tell Its Story

To underline the intent to re-present the corporate Web site as an online magazine, it will be called Coca-Cola Journey, after a magazine named Journey that was published for the company’s employees from 1987 to 1997. The reorganized Web site will offer articles on subjects like entertainment, the environment, health and sports, including longer pieces given prominence in the same way that magazines play up cover pieces. Are Your Calls to Action Missing These Proven Formulas? The A to Z guide to content marketing. 22 Top Blogging Tools Loved by the Pros. Do you blog? Looking for exciting new tools to simplify the blogging experience?

If so, keep reading. 10 Ways To Be Referential. The web is a referential medium. Bloggers and digitally-savvy journalists understand the concept of linking as a source, and instead of having to re-explain something already fleshed out, we just link as proof. It’s simple and as still as effective as ever, even in a real-time world. Despite the buzz over real-time streams where the links are almost always no-followed, deep content and links as reference are not going away anytime soon and still do act as the lifeblood of the web. And so, being referential remains a powerful position to be in. 50 Trigger Words and Phrases for Powerful Multimedia Content. 11 Ways to Bore the Boots Off Your Readers.