6 tools to help you create fab infographics Igor Ovsyannykov is a self-described geek who works at InspirationFeed and he’s built a list for us with his top 5 (actually, I count 6) sites that will help you build infographics. They are: Infogr.amCreatelywhatabout.meInfoActivePicktochartEasel.ly Each of these is described, with illustrations and links provided, here: Inspiration Feed. More stories about marketing. Photo credit: Elaine Barker – Fotolia.com The Epic List of Content Strategy Resources Since I left SEO, I’ve been getting a lot of questions about Content Strategy. What is it? What books and blogs should people read to learn about it? What conferences should folks attend and who are the experts in the field? I thought I would assemble my favorite Content Strategy resources into a list that has everything all in one place for folks who, like me, are new to this field. This makes it easier to find for those who are interested, not to mention easier for me to share when I get questions. But I also created this list as a way of thanking all the amazing, brilliant, and talented content strategists out there who inspired me with their work and insights. Content Strategy definition – Books – Journals – Blogs – Articles – Events – Forums – More lists A Definition of Content Strategy So what do I mean by Content Strategy anyway? Diagram describing the critical components that Brain Traffic considers in every content strategy.Graphic by Brain Traffic Content Strategy Books
WordPress SEO Plugin • Search Engine Optimization Plugin Compare the Premium and the free version: Optimize every page for up to 5 keywords In the Yoast SEO Premium plugin, you can pick up to 5 focus keywords. We then run a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots. Yep, Yoast Premium makes it really easy to seduce search engines. In both versions, Yoast SEO doesn’t only boost your ranking in the search results, but also your morale! Internal linking is extremely important because it helps search engines to understand your site structure. But adding links by hand is slow, tedious and downright annoying. This feature analyzes your text and suggests links to related posts – as you write. Preview of your page in Google Thanks to the snippet editor, you can see through the eyes of the Google user: what will your post or page look like in the search results? In the free version, you can only preview your link in Google, not in Facebook or Twitter. Ad-free – Premium only
10 Link Building Strategies for Small Businesses Not every website is the same, thus not every website’s link building strategy should be the same. To come up with your strategy you can study the link profiles of major competitors that established themselves in the niche before you did. Below is a sample backlink analysis from a WooRank Website Project that shows backlink information in the form of a page URL, page title and linking anchor text. Sample Backlink Analysis in a WooRank Website Project The following are some legitimate link building strategies that have been tried and tested for small businesses: 1. Using a blog for link building is one of the latest trends in SEO. 2. Having a blog page associated with your website as either a subdirectory (www.yoursite/blog), a subdomain (www.blog.yoursite.com) or a separate domain (www.blog.com) gives you plenty of opportunities to link your content with your main site or link your blogs with each other. 3. If you have a blog, you must have an RSS feed for it. 4. 5. 6. 7. 8. 9. 10.
Searching for Profits in Mobile Screenshots via OptimizelyWhen conducting an A/B test, VeggieTales, a children’s media property, found that it got a significant increase in revenue per visitor on a mobile device on a version of its site optimized for phones and tablets compared to its standard view. Maybe the problem of making money in mobile is getting easier, using the same basic technique that was used for the web. Or for that matter, for junk mail. Optimizely specializes in A/B testing services for Web companies — a popular method of making design and content choices on the web. The idea is that instead of developing a theory about what might work, a company sends out several versions of, say, an ad or a photo spread, and the most popular one becomes a standard, at least until the next test. On Monday, Optimizely said it will introduce the same capability for mobile services, with a goal of generating revenue from mobile marketing and games. Mr.
[INFOGRAPHIC]: The 10 Commandments of Typography Do you need help with typography? Here is your holy grail of modern typography that will act as your ultimate guide to font selection… Combining and choosing fonts is an art. Our previous infographic, Foodies Friction – The Logo Battle! It is true that the beauty of typography lies in its endless options, convenient variations and its colossal nature and that typography knows no boundaries and it’s like yet another galaxy out there waiting to be explored and known. The infographic below illustrates the, “10 Commandments of Typography” that could be followed as quite the basics when it comes to selecting fonts. Embed in your site: [Infografia] Los 10 Mandamientos De La Tipografia Recognizing the interest of diverse communities in our Infographic, we have created a Spanish version of the ‘10 commandments of Typography’. Evan Brown Evan is an expert in digital marketing and has run several successful marketing campaigns.
Creating Compelling App Descriptions for iTunes and the iOS App Stores | rob's blog When you submit an iOS application for review, you’ve got to make sure your ad copy is tight. The app description may be the last thing holding back a tap to buy your app. Apple doesn’t give much guidance on this important chunk of text. “Write your Application Description with a focus on what makes the functionality or design of your app unique.” was a tip from this past June from the App Store Tips blog. We know that 4000 characters is the limit. Since you probably have very specific points you want to get across, and users have a very short attention span, you need to pay attention to how Apple will format what you write. Word Wrap and the Fold Word wrap occurs in app descriptions when enough characters fill up a line. The fold is the point where iTunes, Web Preview or the iPad App Store app decide to make the user click or tap the More… button. All this means is that you must use the space above the fold as effectively as possible. App Description Formatting on iTunes and Web Preview
50+ Best WordPress Plugins Free & Premium WordPress is a fantastic platform for building and managing websites. It’s user friendly and has seemingly endless functionality. But everything can’t just be built into your WordPress theme. No worries – in many cases there’s a plugin for the capability you need. Built-in functionality within a WordPress theme isn’t always a bad thing, but having every feature plus the kitchen sink built-in can cause some headaches. Have no fear, the plugins are here. Plugins make it easy to pick and choose the features you need. We’ve put together a list based on questions we get asked at WPExplorer. WordPress SEO Plugins Premium – Infinite SEO by WPMU Infinite SEO makes SEO easy, and even includes a setup wizard to help you get started. FREE – Yoast WordPress SEO One of the most popular free plugins, WordPress SEO by Yoast is a great free alternative for setting up your WordPress site. WordPress E-Commerce Plugins Premium - Easy Digital Downloads Extensions FREE – Cart66 FREE – Easy Digital Downloads
Building Your Own Web Site, Free Personal Web sites have been around a long time. Just ask anyone with an old Angelfire or GeoCities page. But now, Internet users have a dizzying array of free, feature-rich services to choose from — no coding skills required. “These days, personal site builders have a lot more functions, and they’re a lot better because of it,” said Brian Blau, a research director at Gartner, the technology research firm. The market is teeming with businesses based on the free model, which helps companies increase their users and in turn helps them secure financing and advertisers. Still, for Web users seeking to promote their work or business on a small budget, these ready-made sites are useful. Photo QUESTIONS WORTH ASKING Having a wealth of services to choose from is both good and bad. GENERAL-PURPOSE WEB SITES When it comes to creating personal sites, the former AOL-owned About.me is a great first option. But if one of your must-haves is themes, look elsewhere.
100 Websites You Should Know and Use (updated!) Entertainment Meet David Peterson, who developed Dothraki for Game of Thrones There are seven different words in Dothraki for striking another person with a sword. Among them: “hliziﬁkh,” a wild but powerful strike; “hrakkarikh,”a quick and accurate strike; and “gezrikh,” a fake-out or decoy strike. But you won’t find these words in George R. R. Culture My Year of TED: How 54 talks changed a life By Kylie Dunn What do you get when you cross a 39-year-old perfectionist with 54 TED Talks and far more honesty than any person probably needs to experience?
PLEASE READ THE FOLLOWING iOS APP STORE MARKETING ARTWORK LICENSE AGREEMENT (“iOS MARKETING AGREEMENT”) CAREFULLY BEFORE DOWNLOADING OR USING THE APPLE ARTWORK (AS DEFINED BELOW). THESE TERMS AND CONDITIONS CONSTITUTE A LEGAL AGREEMENT BETWEEN YOU AND APPLE. BY CHECKING THE APPROPRIATE BOX IN THE APP STORE RESOURCE CENTER, YOU REPRESENT THAT YOU ARE AN AUTHORIZED REPRESENTATIVE FOR YOUR DEVELOPER ACCOUNT AND THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS iOS MARKETING AGREEMENT. iOS App Store Marketing Artwork License Agreement Whereas, Apple Inc. Whereas, You desire to use certain artwork in connection with marketing Your applications available on the App Store pursuant to the Program Agreement, the Parties agree to enter into this iOS Marketing Agreement effective as of the date clicked through by You. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
Top Free WordPress Plugins of 2013 - Penguin Initiatives These free WordPress plugins were hand-picked because they were deemed the most flexible, usable, stable and just plain useful for a wide array of use cases. All of them are relevant to almost any type of WordPress website. Flare Flare is by far the sexiest social sharing plugin and it’s total share tally feature is particularly awesome. Disqus Comment System If you’re not using DISQUS for your WordPress site’s comments you’re pretty far behind. Okay this one’s not very exciting, but why not make your widgets more flexible?
Startup Tools Startup Tools 1. Startup Tools Click Here 2. Lean LaunchPad Videos Click Here 3. 4. 5. 6. Startup Tools Getting Started Lists of Tools from Others Groups Startup Weekend – Launch a Startup in 54 hoursThe Lean Startup Machine – Launch a Startup in 48 hoursStartup Monthly – Launch a Startup in a monthStartup Grind – community looking to be educated, and network with the smartest startup mindsLean Startup Circle – Google Group for startup adviceWomen 2.0 – Launch a startup for womenMeetup – Meet people you’re interested inTop Startup Conferences (North America) Find a Co-Founder Developer Bootcamps Programing Bootcamp Finder – Thinkful Tools from Steve: Lean Startup/Business Model Canvas/Customer Development Tools Founders Workbook – A Checklist for the Startup Owners ManualOver 500 presentations and videos (mine and my students class finals) on SlideshareHarvard Business Review article on Lean hereMy free online Lean LaunchPad class on Udacity is here. “How Big is the Market?” Surveys Reddit
The Fridge Has Eyes: Cara Gives Anything With A Camera Powers To See Faces, Age, Gender, More When Jason Sosa started work on a webcam technology that detects, in real time, the age, gender, attention time, and glances of the people looking at it, he thought he was solving an advertising problem. It's turned out to be much more. His startup’s first product was a digital billboard that changes the ads it displays depending on who looks at them—showing, for instance, an ad for a toy to a child and an ad for aftershave to a man. It wasn’t long, however, before requests started pouring in from other industries eager to use the technology: In a car, one request proposed, real-time facial detection could monitor a driver’s attention, alerting him if he falls asleep. In a fast-food restaurant, it could track how many people are standing in line. In a house, it could help control the temperature based on who is home. In a bar, it could keep tabs on the gender ratio (though startup SceneTap already does so using a similar technology). It could even make a toy smile back.