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Designing Style Guidelines For Brands And Websites

Designing Style Guidelines For Brands And Websites
Advertisement A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide. Edward Tufte once said: “Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.” Why Create A Style Guide? You’ll have an easy guide to refer to when handing over the project.Makes you look professional. Branding Guidelines: What To Include? Strategic Brand Overview This should be short and sweet. 1See Kew’s branding guidelines2. Kew uses strong photography in its “brand essence” message, with a few paragraphs that both inspire and define the brand. Logos For print and Web, most brands revolve around the logo. 3See Cunard’s branding guidelines4. Cunard provides many variations on its minimum sizes. 5See Think Brick’s branding guidelines6. Show Examples of What and What Not to Do Spacing Colors (al)

http://www.smashingmagazine.com/2010/07/21/designing-style-guidelines-for-brands-and-websites/

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How to create a basic brand style guide - The Creative Edge Most companies use a brand style guide — a book or document that sets rules on how the brand is visually presented to the public. These rules will instruct employees how to properly use and communicate a brand’s visual identity, from proper logo usage, the brand color scheme, the look of the website and print materials and much more. There are many visual assets that make up a brand style guide. However the core visual asset of any brand is the logo, and it’s a good foundation upon which to start building a complete brand style guide. Above, we’ve included four pieces of information about a logo that make up a basic style guide: fonts, colors, minimum size, and the logo clear zone.

10 magically meticulous design style guides This is heading directly into geek territory. But we are self-confessed geeks, particularly when it comes to logo design, typography and pictograms. And that leads us to the meticulously regulated world of brand style manuals... On Web Usability: Mouse Cursors and Actionable Page Elements Whether we realize it or not, the displayed cursor image tells us about the area of the screen below our mouse cursor; it tells us whether or not we need to click, drag, move, resize, or even wait. Now, I know that we all know this, but I believe that sometimes as developers (especially web developers) we forget that not all items in an application have the correct default cursor for the action that is assigned for that item. The Web Standard For years we lived without JavaScript in our browsers; it wasn’t used by developers, or it was turned off or disabled by the user because there were so many security flaws with the JavaScript engine; however, as those security flaws are fixed and JavaScript’s functionality increases, the age of no-script is quickly coming to a close. One of the side-effects from living without JavaScript for so long is that users are now used to relying on the mouse pointer to signal whether or not something on the page is clickable or actionable. Taken For Granted

The New Wendy’s Logo: What Went Right Logo updates are a precarious business. One wrong move and you’ll have an angry mob calling for your head. This is especially true with brands that people have literally interacted with for the majority of their lives. Today we’re going to take a look at just such a brand. Wendy’s, the self-proclaimed old fashioned hamburger joint, has a brand new logo. Spoiler alert: it’s great, especially when compared to the recent Arby’s update.

Site search: five ways to improve your information architecture To a lot of people Information Architecture (IA) is some kind of remote construct with no apparent significance. However, IA permeates every aspect of our lives, and for e-commerce sites, good information architecture is paramount to success. Effectively, IA helps us to make sense of a world where data is being generated at an unprecedented rate. Our ability to make sense of all this data is heavily influenced by how it’s accessed, organised and delivered. Firefox branding — Mozilla Style Guide Guidelines For all permitted uses of our trademarks, you may not: alter our logos in any way place a logo in such close proximity to other content that it is indistinguishable make our logo the most distinctive or prominent feature on your website, printed material or other content use our logos in a way that suggests any type of association or partnership with Mozilla or approval, sponsorship or endorsement by Mozilla (unless allowed via a license from us) use our logos in a way that is harmful, deceptive, obscene or otherwise objectionable to the average person use our logos on websites or other places containing content associated with hate speech, pornography, gambling or illegal activities use our logos to, or in connection with, content that disparages us or sullies our reputation Usage Our standard lockup.

Systems Thinking for Breakthrough Business Performance The headlines rolled across my feed like the credits on a blockbuster movie. Something big seemed to be happening but I wasn’t quite sure what to make of it. It seemed that Zappos—the popular business management poster child for happy employees and customers—just announced it was adopting some new-fangled “boss-less,” “hierarchy-less,” “structure-less” management system called Holacracy. “Hola-what?” I said to myself as I started clicking links.

Innovative user interface design Increasing numbers of websites are developing new types of user interface design, taking advantage of users' increasing levels of Internet-sophistication and faster connections. These new interfaces often allow users to view and manipulate large quantities of data. This article will have a look at some of the more interesting user interface design ideas we've come across recently: Google Visual Assets Guidelines Part 1 on Behance Designspiration Search Color Discover

How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge Stanley Hainsworth has been a catalyst for the great brands of modern times. He was creative director at Nike and then Lego. He was vice president global creative at Starbucks in an era when the coffee purveyor was experiencing phenomenal growth. Starbucks has been hailed, acknowledged, and praised again and again for its excellence in branding and marketing, in creating a branded experience that can satisfy the connoisseur, bring in new converts, be accessible to all, and irresistible in its appeal. Stanley defined the very feel of Starbucks in an era when the brand was becoming a cultural icon. Stanley has a reputation for being extremely rigorous in his work, comprehensively rethinking brands when necessary, and helping them to expand into new areas of endeavor while remaining true to their original identity.

Logo Design Work In Process Showcase - Inspiration Continued from our previous post – Animated logo design process showcase, we have another 25 logo design process from the same designer Breno Bitecourt, a graphic design from Brazil specialised in logo design as well as corporate identity that works with clients globally. About Kevin Kevin Liew is a web designer and developer and keen on contributing to the web development industry. Passive magic, design of delightful experience Why is Google Maps on a mobile device so amazing and delightful? Why does Word Lens feel so mind-blowing? Why does a Prius feel so good when you get in and go? Why does it feel satisfying to look down at the lighted keyboard on the Mac? It is noteworthy when the design of an experience is so compelling that you feel wonder and delight.

Fullscreen Form Interface Project Worksheet Previous Demo Back to the Codrops Article This is a demo for a fullscreen form Pick a color#588c75#b0c47f#f3e395#f3ae73#da645a#79a38f#c1d099#f5eaaa#f5be8f#e1837b#9bbaab#d1dcb2#f9eec0#f7cda9#e8a19b#bdd1c8#e1e7cd#faf4d4#fbdfc9#f1c1bd If you enjoyed this demo you might also like: Minimal Form Interface

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