background preloader

Color Psychology in Logo Design

Color Psychology in Logo Design
COLOUR PSYCHOLOGY IN LOGO DESIGN Our minds are inherently programmed to respond to colour. They shape our thoughts and emotions. And according to studies, colour affects more than mood — it has the ability to change our buying habits. Colour can invoke as much as an 80 per cent change in motivation when it comes to online shopping, advertising, and marketing campaigns. While perceptions of color are somewhat subjective, some color effects have universal meaning. Here are some examples of how different colours are perceived, and logos that were designed to aggressively or subtly reach their market. ->white The universal colour of peace and purity. Cleanliness Innocence Peace Purity Refined Sterile Simplicity Surrender Truthfulness ->yellow Can have conflicting messages Bright and highly visible, it’s often used in logo design to get attention, create happiness and warmth. Caution Cheerful Cowardice Curiosity Happiness Joy Playful Positivity Sunshine Warmth McDonald’s -> red

http://visual.ly/color-psychology-logo-design

Related:  Internet thingsbrandingcolor

I Wish My Mother Had Aborted Me Lynn Beisner explains the difference between the two phrases “The best choice for both my mother and me would have been abortion” and “I wish I had never been born.” If there is one thing that anti-choice activists do that makes me see red, it is when they parade out their poster children: men, women, and children who were “targeted for abortion.” They tell us “these people would not be alive today if abortion had been legal or if their mothers had made a different choice.” In the past couple of months, I have read two of these abortion deliverance stories that have been particularly offensive. The first story is one propagated by Rebecca Kiessling, the poster child for the no exceptions in cases of rape or incest. On her website Kiessling says that every time we say that abortion should be allowed at least in the case of rape or incest we are saying to her: “If I had my way, you’d be dead right now.”

The Power Of Brands Lies In Shared Values Brands, just like people, have values – bedrock principals they stand for and hold near and dear to the heart. These principals form the reason brands exist. Brand values influence two important business assets – relationships and reputation. Color Theory for Designer, Part 3: Creating Your Own Color Palettes Advertisement In the previous two parts of this series on color theory, we talked mostly about the meanings behind colors1 and color terminology2. While this information is important, I’m sure a lot of people were wondering when we were going to get into the nitty-gritty of actually creating some color schemes. Well, that’s where Part 3 comes in.

Matheus Lopes Manifesto, traditional art, mixed media Building a galaxy, digital art, mixed media Alternate ending, digital art, mixed media 35 Brilliant Advertisements [High Quality Photos View: 47 (More) Brilliant Advertisements [High Quality Photos] Oh No! Looks like you’re using ad-blocker. Change the Windows 7 Login Screen Background Image When you login to your Windows 7 computer (assuming you haven’t used something like this tutorial to turn on automatic login), you’ll generally see a login window with a background looking something like this. It’s fine; there’s nothing wrong with it. But sometimes a change is good so in this article we’ll show you how to change the background image behind the login screen to anything you want.

How to Analyze What’s Happening on Your Brand « Beloved Brands May 26, 2013 As a senior brand leader, I have to confess a frustration when I knew the details better than my Brand Manager. And it’s not just that senior leaders micro manage, it’s really that they can just analyze situations faster. They taught themselves the fundamentals of analysis. And they know when a Brand Manager hasn’t done the deep dive thinking. 50 Beautiful Color Palettes for Your Next Web Project Choosing the right color scheme is essential to your website’s success. Your layout and other design choices — including font — should be developed in concert with your color scheme, which can ensure readability, cohesiveness, and beauty in the final product. Unfortunately, making that choice or creating a color palette from scratch can be quite the challenge.

Y-chromosomal Adam In human genetics, Y-chromosomal Adam (Y-MRCA) is a hypothetical name given to the most recent common ancestor (MRCA) from whom all currently living people are descended patrilineally (tracing back only along the paternal or male lines of their family tree). However, the title is not permanently fixed on a single individual (see below). Y-chromosomal Adam is named after the biblical Adam, but the bearer of the chromosome was not the only human male alive during his time.[1] His other male contemporaries could also have descendants alive today, but not, by definition, solely through patrilineal descent. BACK TO THE FUTURE : Irina Werning I love old photos. I admit being a nosey photographer. As soon as I step into someone else’s house, I start sniffing for them.

What's Wrong With Our Culture Thought-provoking 5 minutes on the state of the world from the late, great Alan Watts, a man far ahead of his time. Created by The Omega Point Project. “Your world is an illusion. From the day you were born, you have been conditioned.

Related:  BUSSINESS.IDEASgraphicsBlog 2