Blogging for SEO, SEO for Your Blog Since Google announced the Google Freshness update a whole new trend of blogging for business websites has surged in. This update has affected 35 percent of searches, giving reason for companies to integrate a blog page into their main website. In general, when viewing the first few pages of search results, blogs and articles relating to the search topic appear more frequently than related business websites do (except for long-tail keyword or local searches). So for instance, if you want to buy an iPhone 5 and search for the exact term iPhone 5 (short-tail keyword), the first page will be filled with blogs, news articles, review sites and forum content on the topic. On the other hand, you may get business websites on the first page of search results if you use keywords such as buy iPhone 5 (long-tail keyword) or mobile phone stores in New York (local keyword).
Duplicate Content - SEO Best Practices Duplicate content is content that appears on the Internet in more than one place (URL). When there are multiple pieces of identical content on the Internet, it is difficult for search engines to decide which version is more relevant to a given search query. To provide the best search experience, search engines will rarely show multiple duplicate pieces of content and thus, are forced to choose which version is most likely to be the original—or best. The Three Biggest Issues with Duplicate Content Search engines don't know which version(s) to include/exclude from their indices Search engines don't know whether to direct the link metrics (trust, authority, anchor text, link juice, etc.) to one page, or keep it separated between multiple versions Search engines don't know which version(s) to rank for query results
Announcing Google Drive Site Publishing Would you like to programmatically publish some web content? Or let your users do so in the context of your Drive app? This is possible now with Google Drive. Your app can now insert static web assets in a publicly shared folder, and then serve those files directly to users via file names in a relative path. Google Drive site publishing supports JavaScript, so it's even possible to run a JavaScript Drive app directly from Drive.
10 Tips for Title Tag Optimization What is a Title Tag? A title tag is a meta HTML element that defines the title of a web page. It summarizes the contents of the page. Why are Title Tags Important? Title tags are very important for all aspects of SEO, usability and conversions. 10 things to check If you’re new to search engine optimization, or SEO, and frankly, even if you aren't, there’s a lot to take in, a lot to remember. To make sure your bases are covered, here are ten things to check right now. (Start at the top of your web pages and work down.) 1) The blue text you see in the search results (see the picture further down) is called the ‘title tag’. What do yours look like? Are they enticing?