Open Graph Presents Challenge to Marketers Last year, Facebook launched a new initiative built around, of all things, verbs. The company's Open Graph sought to do something interesting with the way we communicate with each other: Any action expressed on Facebook could become a branding opportunity. Perhaps the best example of Open Graph at work is Spotify. If you listen to Green Day's "Dookie" on Spotify, then all your Facebook friends will see that you're enjoying the album and perhaps they'll even mark their approval with a Like or comment. Meanwhile, you don't have to do anything to initiate the action except listen to the album (and don't initiate the app's "private listening mode"). Though the appeal for app-makers like Spotify is obvious, Open Graph has represents a challenge of sorts for marketers. "Ultimately, that is the challenge," says Matt Eastwood, the chief creative officer of ad agency DDB New York. Ford's Customizer The app enables users to customize his or her dream Mustang and then battle others' models.
If you can sketch, you can use a graph database. Facebook Launches App Center, Lets You Sell Apps Facebook just got a little bit more like Apple and Google. The company announced on Wednesday that it is building its own app center. It will also enable paid Facebook apps for the first time. Users currently search for apps on Facebook using the same search bar they use to find people, groups and events. In the coming weeks, they’ll be able to search from a dashboard that looks much like Apple’s App Store or Google Play — complete with details and ratings for each app. Facebook will build access to the center into its web product, as well as its iOS and Android apps. Though the new app hub looks similar to its Apple and Google counterparts, it will work very differently. “The App Center is designed to grow mobile apps that use Facebook – whether they’re on iOS, Android or the mobile web,” explained Facebook engineer Aaron Brady in a blog post. To reach Facebook’s more than 900 million users through its app store, developers need to use Facebook Login in their apps.
Salesforce.com's Heroku Rolls out New Cloud Database Options Salesforce.com's Heroku division this week rolled out two entry-level tiers for its Postgres-based cloud database service, hoping to cater to applications with lower data-volume requirements as well as helping startup developers make an easier jump into production. The new Crane level of the database service costs US$50 per month, with a 400MB RAM cache. Next up from there is the new Kappa tier, which costs $100 per month and has an 800MB cache. Both include the same array of features for supporting production deployments found in Heroku's higher-cost plans, such as continuous protection, where database activity is committed to write-ahead logs for quick recovery in the event of a hardware failure; improved security; and "production-grade" monitoring. Previously, those wishing to jump from Heroku's free version to a paid, production-ready plan had to pay $200 per month for the Ronin edition. One 1TB of storage is provided with each Heroku database, regardless of the tier.
Data Is the New Diamond An engagement ring traditionally is a sign of love and long-term fidelity. If you want the business equivalent – loyal customers who wouldn't dream of going elsewhere – then data is the new diamond. Many of our clients have found that providing consistent, accurate and information-rich customer experiences across online and mobile channels have helped to retain customers, bring in new ones, and drive top-line growth. Whether it's using data collected from customers to analyze their preferences, gaining insights into your business from customer data so you can more effectively target marketing, or finding ways for customers to interact with your business when and how they want – data can take relationships to the next level. No surprise then that analytics and BI are top technology priorities for CIOs in 2012 according to Gartner. If improving the customer experience is a priority for you this year, here are a few questions to ask about your current BI technology:
Radian6 Insights Salesforce Marketing Cloud Insights help you understand the social posts that matter most by enhancing those conversations with meaningful insights – everything from sentiment (multi-language), demographics, trends, intent and more. Best of all, we’re always expanding our offerings based on customer needs. What’s possible with Marketing Cloud Insights? Enhanced Demographics Learn more about the authors of social posts to gain insight into who these people are – are they are already part of your target market, or do they represent a new segment? Understand meaningful demographics like age, gender, location, education, and career, enhanced with the analysis of social profiles, social audiences, lifestyle interests and more. In-Depth Sentiment Analysis Understanding whether an online conversation is positive, negative or neutral is a great starting point, but determining the emotion behind social posts and themes associated with your company could mean hours of manual analysis.
Salesforce goes for social big data Enterprise Applications by Steve Evans| 17 July 2012 Cloud CRM firm wants to move beyond listening to social talk to understand what is being said Salesforce.com has updated its Radian6 social media monitoring software with the introduction of Insights, expanding analysis beyond sentiment to include intent, demographics and online influence. The updates will help companies deal with the deluge of data from social networks such as Facebook, Twitter and LinkedIn as well as blogs, forums and sites like YouTube, salesforce.com said. Salesforce Radian6 Insights brings on board a number of partners to improve its analytics capabilities: Clarabridge for text sentiment analysis, Lymbix for emotion and tone understanding, PeekAnalytics for social audience measurement, Solariat for intention analysis and OpenAmplify for customer service capabilities. These companies join Klout and OpenCalais, who were already partners. The company used the tweet "I'm loving the Apple keynote. Share:
Signs Of The Semantic Web Surface... The Semantic Web’s promise is about developing common frameworks that allows data to be shared and reused across applications and platforms. At its heart comes the understanding that applications are loosely coupled. The apps connect with APIs that form a sort of glue. The data moves between these apps, which is increasingly analyzed to discover its meaning and value. You can see this in action to some extent with Salesforce.com Radian 6 and its “insights” technology for measuring social data from online conversations in multiple languages. The new capability comes through the partnerships with eight companies. Here’s an example of the Clarabridge text analysis: The new feature capabilities include: sentiment analysis; natural language processing; online influence; demographic analysis and analytics through what Salesforce.com calls intelligence dashboards. It allows for people to discover the depth of conversation about a particular product or service.
ReportGrid -DAaaS Back in October, ReportGrid closed a $750K seed round with investors like Launch Capital, David Cohen, Walt Winshall, Doug Derwin, and Ed Roman — not long after it graduated from TechStars’ summer program in Boulder. The interest in ReportGrid was due to the fact that the company offers data analytics as a service (or DAaaS, if you prefer), providing companies with nifty scalable cloud database and visualization engine. In this way, it’s meant to be a turnkey, hosted alternative for developers to save them from having to build their own. As Sarah wrote at the time, ReportGrid’s real value proposition is in the simplicity of its API, which, among other things, can plug into a SaaS vendor’s product to bake visualizations and analytics into the services they offer to customers. Tomorrow ReportGrid will announce the launch of Precog in alpha, which ReportGrid CEO John A. The companies entering the space are doing just that — entering — and are still in the early phases.
Big Data: It’s Not How Big It Is, It’s How You Use It If you haven’t heard about Big Data this year, please tell me your secret. Tell me how you managed to avoid hearing about it. I want to know. Really. There are days when I want to be in a place like that. Desperately. For some time now we’ve been hearing about device proliferation. These tens of billions of thingummybobs are getting busier and busier as they sense and observe and record everything and everyone around them, saluting the things that move and painting the ones that don’t. In a perfect world, this would mean that there’s a lot of good data being produced, data that should prove useful to improve our lives. Even though this world is far from perfect, I’m glad to see that all that is happening. And yet…… And yet I have this sense of unease. You can have lots and lots and lots of data, Big Data. But they all mean nothing unless you can act on what you see. Innovation takes place through adoption into practice, and not just through invention and disruption. But you know something?