Scoop This: A Comprehensive Guide to Scoop.it for Content Curation
We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else. When you do a search, what are you using? Content. When you look for the closest restaurant to eat, how do you search? You plug in content. Before I get deep in to the hows, wherefores and whys of curation and Scoop.it, I deeply feel that it’s important to touch on the what. Content curation, on the other hand, is much like museum curation. As a content curator, you should be treating the content you display with the same amount of exactitude. As an article in the Silicon Valley Watcher states, “…curation online also has to demonstrate: mastery, passion, knowledge and expertise. Well said. When I was introduced to Scoop.it a year ago, it was still beta and invite only. The very first step is choosing your Scoop.it topic. 1). 2). 3). What the hell?
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