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Search Engine Journal - Marketing News, Interviews and How-to Guides

Search Engine Journal - Marketing News, Interviews and How-to Guides

https://www.searchenginejournal.com/

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The Ideal Length for All Online Content 18.7K Flares Filament.io 18.7K Flares × Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much? I tend to get carried away. Why Duplicate Content Is Good For You There are only two things that matter in SEO: writing great content for your users, and building links into that content. Everything else is a distraction. This advice comes from Dan Crow, the Product Manager for Google Crawl Systems, who speaks regularly at SEO conferences. Forget everything else, he says, just focus on two things: great content and great links. We’ve built our SEO content agency around that philosophy, so we don’t worry about all the details like keyword density, 301 redirects, or even duplicate content. In our experience, Google will overlook all those things, if you just focus on great content and great links.

» Article Marketing - Internet Marketing, SEO, and Make Money Online Whether you are writing articles for submission to offline or online newsletters or magazines, for your blog, lens, hub page or for submission to article directories, you want your articles to be high quality so people continue reading right to the end and do not stop after the opening sentence. Here are some tips to achieve that result. 1. Know what you want to write about and the demographics of your likely audience before you start so that you use appropriates language. 2. Use a title that clearly states to purpose and content of the article and entices the reader to want to learn more.

The importance of Keyword Research for your SEO: A practical guide – Part 1 Posted byVagelis Varfison to SEO The use of keywords is one the most fundamental factors that can affect your rankings, amongst other factors. The logical use of keywords can boost your rankings. How External Deep Linking and More Content Can Boost Your Rankin Everyone wants a better ranking. Heck, we all know that that nice boost from position 8 to 5, or 2 to 1 for your targeted search term can mean a world of difference in the pageviews and clicks you receive, and that’s probably a metric you’re aggressively tracking. But how can you surpass the competition in your targeted search rankings? External deep linking is something a lot of websites neglect, which can cause you to be at a big disadvantage with your SEO strategy. Websites spend too much time optimizing their home page to rank for their high level keywords, and send all external links to their homepage while neglecting their deeply indexed pages. Benefits of external deep linking include:

10 Useful Adsense Tools Google Adsense is without doubt the most popular online advertising network and used by many small and big site owners alike. And we would love to hear how we can earn more from the system. Here are 10 useful tools to help you boost your usage of the service, understand it better, and perhaps help earn more. Karen Blakeman's Blog Locating images that can be re-used, modified and incorporated into commercial or non-commercial projects is always a hot topic on my search workshops. As soon as we start looking at tools that identify Creative Commons and public domain images the delegates start scribbling. Yes, Google and Bing both have tools that allow you to specify a license when conducting an image search but you still have to double check that the search engine has assigned the correct license to the image.

Social SEO: The importance of social signals for your SEO – Part 1 There are more than 200 ranking factors that affect –directly or indirectly- your rankings on search engines. Epigrammatically, some of these factors are the keywords in URLs, the title tags, the heading tags (the keywords that are included within the <h1><h2>etc.), the quality of the content (in other words, the fresh quality content within a website), the anchor text, the keyword density, the overoptimization, the level of keyword stuffing, (if you have) duplicate content, the quality of backlinks, the time spent on a website, the website architecture, are just some the 200 factors, or more that have an effect on your site’s rankings. All these factors ideally combined together can bring you optimal results.

Matt Cutts: Gadgets, Google, and SEO Recently I’ve seen several interesting conversations about ad blocking, and I wanted to remind people about a great offering called Google Contributor. With Google Contributor, you contribute a certain amount of money each month. That subscription means that you see fewer ads on the web, and you support the sites that you visit with your money.

Online Marketing Professionals Give Search Marketing Tips, Advice, Strategies & Tactics By Julie Joyce Welcome to the latest (and possibly greatest) installment in the Women of Internet Marketing Series, where we interview, um, women. Today's interview should definitely interest you, as it's none other than Disa Johnson, a very outspoken SEO known as much for her brilliance in in the field as for the fact that she used to be male. I had the honor to meet her in person at SMX East recently and we'll soon be seeing her blogging a LOT.

Website architecture: best practices for SEO Christina Ageli is a SEO specialist working for travelplanet24.com, one of the top OTA in SE Europe, and tripsta.net international websites. Her activities among others include on page optimization, link building strategies planning and implementation and conversion optimization. As SEOs, we mostly spend our daily tasks for link building and reports. Finding new link building resources, checking our website’s linking profile regularly for anything unnatural, spying on competitors tactics and strategy, building links, checking if links are published, checking rankings, compiling reports…Is that it? Of course not, SEOs are busy people! SEOs also perform keyword research, copywriting, on page website optimization, check for indexing/crawling issues and so on.

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