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How to prep your ecommerce store for holiday shoppers. Even though it’s only early October, if your online retail business isn’t already gearing up for the holiday season, you may miss out on revenue.

How to prep your ecommerce store for holiday shoppers

So what should you and your staff be doing now to ensure your ecommerce store is able to handle the extra holiday-related traffic? Following are 16 tips from ecommerce, security and digital marketing pros on how to make sure your online store is prepared for the Hanukkah/Christmas/Kwanzaa shopping season. 1. Don’t make any drastic changes to navigation or layout right now “Changes to the site’s user experience, functionality and code base should be avoided” in the run-up to the holiday season, says Kevin Labick, co-head, Digital Engagement, EPAM Systems, a provider of software product development services. 2. “With online becoming the preferred method for holiday shopping, superior performance is essential and you should prepare in advance” for Cyber Monday and the holiday rush, says Labick. 3. 4. 5. 6. 7. 8. 9. 10. Seven Perks of Blogging Non-Bloggers Miss Out On the Most.

Seven Perks of Blogging Non-Bloggers Miss Out On the Most Posted by Alex Sobal on Wed, Mar 19, 2014 @ 09:30 AM Ask any content marketer and they’ll agree; blogging is the cornerstone of every great content marketing strategy.

Seven Perks of Blogging Non-Bloggers Miss Out On the Most

Think about it for a second – not only is a blog the perfect medium for sharing your business’ industry expertise, it’s also a website’s most valuable SEO tool. In fact, with its ability to attract visitors to your website and then help convert those visitors to leads, a blog essentially acts as a 24/7 virtual salesperson. Despite giving businesses 28 different reasons to blog, however, many are still hesitant about starting. 7 things I wish I had known before my first Google AdWords campaign. Have you ever said to yourself, "Darn, I wish I had known this before I started [insert the type of activity]".

7 things I wish I had known before my first Google AdWords campaign

I have (a lot), when I was still mastering Google AdWords. So, why learn the hard way? If you are about to begin your first AdWords campaign, here are some hard-learned things I'd like to share. But before I do… Essential Google AdWords terms CTR (click-through rate) is the number of clicks an ad receives divided by the number of ad impressions. Also, check out Google's introduction to AdWords for answers to some frequently asked questions. And here are the 7 things I wish someone had told me before my first Google AdWords campaign. 1. Hal Varian, Google's Chief Economist, once created a great video that explains - in the simplest possible way - how Google AdWords auctions work. Answers to 18 SEO Questions You Were Too Afraid to Ask.

When I first started out in marketing, I thought I knew what SEO was all about.

Answers to 18 SEO Questions You Were Too Afraid to Ask

I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I'm an SEO genius now, right? Not so much. Google Didn't Intend For SEO's To Use The Keyword Planner This Way. Just practicing my Upworthy titles.

Google Didn't Intend For SEO's To Use The Keyword Planner This Way

Did it make you click? Now that you’re here, we’ll look at what I’m talking about in a moment. But first let’s set the scene as to why and when you’d want to use keyword planner in such unorthodox manners… 6 Ways a Formatted Google+ Post Will Increase Engagement and Interest. One of the major differences we've discussed in the past between Google+ and other social networks is the ability to format your posts.

6 Ways a Formatted Google+ Post Will Increase Engagement and Interest

I've shared tips and techniques, and the renowned Peg Fitzpatrick recently ran through her style for creating the perfect Google+ post, and it's right in line with how I share new blog posts. But why does it matter? Businesses and bloggers using content and social media should be working to achieve the following: Increase Readership and TrafficIncrease Authority.

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SEO ROI Analysis – How to do ROI calculations for SEO. We often talk about ROI during reporting and esp. during pitching a new client.

SEO ROI Analysis – How to do ROI calculations for SEO

ROI is a very important metric, even more important than sales or conversions. This is because it takes into account the cost of the investment. Common business sense dictates that If an investment doesn’t yield a positive ROI or if there are other marketing channels with a higher ROI then the investment from a particular marketing channel should be withdrawn. This can happen with SEO too as it is not easy to calculate the ROI of SEO campaigns. If a business doesn’t see any apparent ROI from SEO or find other marketing channels more lucrative in terms of ROI than it may either choose to cut down the SEO budget or stop the SEO campaign altogether and invest the money somewhere else.

It becomes very important that we calculate and report ROI of our SEO campaign even if the client hasn’t asked for it. ROI should not be confused with raw organic traffic, organic conversions, rankings, number of links built etc.