What Is Link Building & Why Is It Important? - Beginner's Guide to Link Building As we've discussed, links are a very important signal that the search engines use to determine rankings. So, we know that increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well. There are other benefits to link building, though, that may be less immediately obvious yet still worthy of consideration. Building relationships Link building can often involve outreach to other relevant websites and blogs in your industry. Sending referral traffic We've talked about the impact of links on your rankings, but what about the impact of links on referral traffic? Brand building Good link building can help build your brand and establish you as an authority in your niche. An important note on link building vs link "earning" Or, the importance of having webpages worth linking to. Before building links, you need something of value to build links to. This introduces the concepts of link earning and "deserving to rank."
Introduction to SEO The Top 7 Guides to SEO This one is for the new beginners who are interested in SEO and looking to get an edge, and for the experienced ones who want a reference point for the best Guides to SEO out there. When I got into SEO, I had a difficult time starting. It was not as much as the content, but where to find it and which one is worth reading. This is the methodology I used to select these guides: Level of depth & breadth of the contentExpertise and authority of the author in the field of SEOReadability of the text and use of visualsStructure of the guide Even though the following guides are shown in a numbered list – I want you to make your own decision on which one is the most useful to you. The Beginners Guide to SEO by Rand Fishkin Why is the author awesome? Related Resources from B2C» Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions What is so cool about this Guide? Link: The Beginners Guide to SEO Table of Contents of The Beginners Guide to SEO Link: WordPress SEO
The Evolution of Search Hey Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Danny Sullivan, the founding editor of SearchEngineLand.com and MarketingLand.com. Because it's 8,000 degrees here in Seattle, Rand has decided not to be around, and I am here sweating like a pig, because I walked over here. There was a time when they didn't own search, which brings us to Search 1.0. That was all determined by just the words that were out on the page. Bottom line is this was pretty easy to spam. Long story short, they weren't making a lot of money off of search so they really didn't pay attention to it. We are now here. By the way, I said not Yahoo over here, because I'm talking about search engines in terms of crawler-based search engines, the ones that use automation to go out there and find web pages. Now back to Search 2.0, Google came along and started making much more use of something called link analysis. But Google, new kid on the block, said, "We're going to do this a lot. Then it's Search 4.0.
How People Use Search Engines - The Beginners Guide to SEO One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what the average searcher, and more specifically, your target market, is looking for, you can more effectively reach and keep those users. We like to say "Build for users, not search engines." What are users looking for? "Do" Transactional Queries - Action queries such as buy a plane ticket or listen to a song. When visitors type a query into a search box and land on your site, will they be satisfied with what they find? It all starts with the words typed into a small box. Why invest time, effort and resources on SEO? Google leads the way in an October 2011 study by comScore: Google Sites led the U.S. core search market in April with 65.4 percent of the searches conducted, followed by Yahoo! Billions spent on online marketing from an August 2011 Forrester report: Search is the new Yellow Pages from a Burke 2011 report: Google sends 90.62% of traffic.Yahoo!
Guest Post Guidelines Write to Done welcomes guest posts. Please follow the guidelines below if you’d like to get your post on WTD. General guidelines Write a post with insanely useful content. Always ask: ‘How can readers benefit from this?’ How to approach us Please send an email to the Associate Editor: vinita[at]writetodone[dot]com. Tell us briefly who you are.State the title of your proposed post.Outline the topic with bullet points.Include 1 or 2 links to other WTD articles that you will use to supplement your points.Tell us how WTD readers would benefit from your post.Add a couple of links to your best posts. The process Once we’ve accepted your post proposal, please send us a word document. Your post must: Carefully edit and proofread your post.If your post includes images, send them to us as attachments, indicating where in the text they should be located.Be prepared to respond to comments in a timely manner over the next few days. Thanks again for your interest in guest posting.
Link Building Survey 2013 - The Results [INFOGRAPHIC] Many of us faced a challenging 2012 and 2013 has been no different. Rankings were won and lost, a lot of bad links were removed and quite frankly a lot of businesses and departments had to be re-designed. We all know it’s a pretty “interesting” time to be in the link-building and SEO space. Since we are now over half way through 2013 we decided it was time to gain a better understanding of how this year is going for those in the industry. We produced an infographic from the results (embedded in its full form at the end of this post) but I also wanted to write up an analysis here just for Moz readers simply because I feel there are quite a few interesting bits of data that are well worth discussing. Before we get into it, a quick disclaimer: This post is for information purposes only. You should make business decisions based on your own experiences and data or hire a professional who is able to assist in doing so. Now that’s out of the way, let’s get started… Who took the survey?
www.jeffbullas.com/2011/05/16/50-amazing-facts-and-figures-about-google/ Google has become an integral part of our lives and the word has even become a verb as we are often heard to say let’s “Google” that. I have even heard the web giant referred to in hushed tones during heated discussions and when a controversial fact or figure is being debated across a dinner table or at the local bar as to whether it is true or false and a person will pull out their iPhone and say “let’s check Lord Google”. Google was founded in 1997 by two Stanford University PhD students Larry Page and Sergey Brin whose initial company mission statement was “To organize the world’s information and make it universally accessible and useful” Which they seem to have made a good dent in achieving since they started the company. Technology is enhancing us as human beings and the integrating of artificial intelligence is slowly being weaved and embedded into our activities and habits almost without us noticing. More reading Sources Image by dmee 561inShare
How to generate passive income building your own e-learning site in WordPress Have you ever considered running your own class or training course online? Everyone has something they can teach and many people are amazed when they see how easy it is to turn that knowledge into passive income. Before you can start however, you’ll need a website that allows people to sign up and take your lessons. The good news is developing a website like this is nowhere near as hard as many people think. In this article, I’ll explain how to build a killer membership site and e-learning system with WordPress, quickly and cheaply. Membership plugins Most e-learning platforms provide a way of restricting access to enrolled students. You may also want to drip content so that new users can’t download everything right away and then demand a refund. Choosing a membership plugin for WordPress is not easy. Luckily, I came across Chris Lema — a leading expert on a number of WordPress-related topics — including Membership plugins. It even creates your sales pages for you automatically. Reviews
Beginner's Guide to Link Prospecting Using Google Search Google is a no-cost, simple, and powerful tool for quickly finding link prospects. Best of all, because your results are instant, Google can quickly teach you about your market - and the art of link prospecting. This beginner's guide will walk you, your interns, your contractors or your staff through the very basics of link prospecting. For this exercise we'll look for directories to submit our project management software site. Finding Directories - Query 1 One of my first jobs at the agency I worked at in 2004 was free directory submission. These days directories can still provide a quick kick of link value as well as a bit of traffic – especially if there are any niche directories for the site you're promoting. The first and most obvious query to try is [project management software directory]. SERP Awareness for New Opportunities Be sure to stay alert while poking through your results! When searching for lists of project management software I noticed that there are also comparisons.
Read search engine statistics and coverage, including Google search statistics. | The Search Guru Knowing which search engines are getting the largest percentage of search traffic plays a big role in deciding the focus of optimization efforts. Google search statistics, for example, show us that Google is still the king of search traffic, accounting for a whopping 72.62% of all search traffic in February 2014. Bing and Yahoo! follow further behind with 9.06% and 7.57% respectively, while Ask is at 2.78% and AOL Search is at 1.18%. Source These search engine statistics and coverage show that you should be focusing your optimization efforts on Google first and foremost. It is worth noting, however, that Bing traffic has grown 43.2 percent, from 60.7 million users in June 2009 to 86.9 million users in December 2010, according to comScore. Worldwide Internet Population In December 2008, the worldwide Internet audience of people ages 15 and older surpassed one billion visitors for the first time1. How is your site going to stand out against all this growing competition? Global trends4
16 Steps To Give Your Blog A Fresh Start We love novelty so in the first few days in the life of your blog it is easier to commit the time to it. Most bloggers start well. After starting the blog, they have a lot of enthusiasm, publish content regularly and do a great promotional push. They put in a lot of effort trying to make their sites successful. But after this honeymoon phase as the novelty wears off and the harsh reality kicks in, it becomes more difficult to keep finding the time for the blogging project. Do not feel bad about it. “Isn’t it nice to think that tomorrow is a new day with no mistakes in it yet?” Be open-minded to change and create new habits Doing the same thing over and over again but expecting different results will not work, said Albert Einstein. Do the review of your blogging to date Step back and look at the big picture. Identify the gaps and learn from your mistakes Doing the performance review will lead you to identify any gaps in your work to date. Set very clear and concrete goals Make a detailed plan