5 Differences Between Social Media and Social Networking The differences between social media and social networking are just about as vast as night and day. There are some key differences and knowing what they are can help you gain a better understanding on how to leverage them for your brand and business. 1. Tracking the KPIs of Social Media Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification. This post is here to help.
Facebook Marketing: 10 Tips on Better Fan Pages - Online Marketi Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab attention a fan’s attention. For a more effective social media marketing program, here are ten things that you can do to turn your Facebook page into a dynamic and engaging destination for your Facebook fans. 1. Be unique Apple iPhone 4G and Apple OS 4.0 Details Apple is expected to release their new version of the iPhone and their new Operating System (Apple OS 4.0) this Summer/Fall as well. Lots of commotion has been stirring about the yet to be released iPhone 4G (at least we guess thats what it will be called). Apple has release some sneak peak information about their new OS and two prototype iPhones have been discovered revealing some interesting information about what is expected to come. With strong competition from Google’s Android phones, Apple is under the gun. Also questions arise on how long will AT&T retain their exclusive agreement with Apple.
30 SEO Problems & the Tools to Solve Them (Part 2 of 2) Last November, I authored a popular post on SEOmoz detailing 15 SEO Problems and the Tools to Solve Them. It focused on a number of free tools and SEOmoz PRO tools. Today, I'm finishing up that project with a stab at another set of thorny issues that continually confound SEOs and how some new (and old) tools can come to the rescue. Some of these are obvious and well known; others are obscure and brand new. All of them solve problems - and that's why tools should exist in the first place.
What makes social-media followers flee? This post is written by Mirna Bard, a blogger, speaker and consultant. She serves as the social-media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: What causes you to unfollow an individual or a business on social networks? Their over-communication gets overwhelming — 44.81%The don’t add value to my day with their irrelevant postings — 36.79%They only talk about themselves or act irresponsibly toward their audience — 9.91%They are not open to feedback, two-way dialogue or user-generated content — 5.19%They under-communicate or may not be active for weeks/months at a time — 3.30%
48 Social Media KPIs (Key Performance Indicators) There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities. One thing to remember is to remember that you should set at least some metrics that indicate if you are turning profit. Otherwise you can reach your KPIs and still loose money. Now, before you begin be sure to set the baseline. A new way to measure word-of-mouth marketing - McKinsey Quarterl Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.
Decentralize the web with Diaspora We're fully funded! Check out some of the other great projects on Kickstarter Diaspora - the privacy aware, personally controlled, do-it-all distributed open source social network We are four talented young programmers from NYU’s Courant Institute trying to raise money so we can spend the summer building Diaspora; an open source personal web server that will put individuals in control of their data.