Social networking service A social networking service (also social networking site or SNS) is a platform to build social networks or social relations among people who share interests, activities, backgrounds or real-life connections. A social network service consists of a representation of each user (often a profile), his or her social links, and a variety of additional services. Social network sites are web-based services that allow individuals to create a public profile, to create a list of users with whom to share connections, and view and cross the connections within the system.[1] Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. §History[edit] The most popular social networking sites by country Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe.com (1995),[15] Geocities (1994) and Tripod.com (1995). §Social impact[edit] §Features[edit] §Emerging trends[edit]
Twitter Stats Infographic and Twitter Facts from 2012 and 2013 10 steps for managing an online crisis In 2006, Wal-Mart was caught red-handed cheating its way through the Internet to receive attention. Its PR firm hired actors to pretend they were traveling the country in an RV, visiting Wal-Mart locations as they drove, and blogging about their experience. This was before anyone really realized how the social Web works, and many organizations were taking some risk to figure it out. But in 2013? In 2013, there are many experts out there in the world who know what happens when you give a customer, an employee, or a journalist or a blogger a megaphone. And yet… Companies stepping in it Wal-Mart was once again embroiled in a scandal—this time it involved bribing Mexican authorities to receive permits and to do business in the country. Unfortunately, it's not just Wal-Mart that deals with online crisis and scandals that put them on the front page of The New York Times and every mainstream blog. Other examples abound: Applebee's, Susan G. Now? Ten steps for managing an online crisis 1. 2. 3. 4. 5.
The PR Pro's Guide to Twitter The Social PR Guide Series is supported by Mynewsdesk. Our online newsroom makes it easier to exchange news with key influencers, reach top of search engines and automatically update your social media channels. Twitter is an invaluable resource for the public relations industry. Connect with Reporters A survey conducted in the fall of 2009 found that more than half of all journalists turn to sites like Twitter for story research. Update your media lists with Twitter handles.Create private Twitter lists for each industry or client you’re working on to better monitor reporters’ tweets. As Sarah Evans experienced, Twitter offers a direct line to mainstream media and can help secure major coverage. Strengthen Crisis Communication There’s an old adage about crisis communication: “If you’re not quick, you’re not relevant.” Find Your Next Job As the economy shows signs of rebounding, communication budgets are starting to free up across the country. Leverage Real-Time Professional Development
Facebook, Twitter и други Социални Мрежи | Блог на Иво Илиев Facebook подобри отново начините за борба със спамерските статуси Вчера Facebook обявиха, че са подобрили значително своите системи за борба с нискокачествени и спамерски статуси, които (не е учудващо) идват предимно от фейсбук страници. Една от промените открихме случайно… Прочети цялата публикация Някои мисли за новия ре-дизайн на фейсбук страниците Вече се появиха куп статии по темата за новия редизайн на фен страниците, затова реших да споделя някои свои коментари: 1. Прочети цялата публикация Три начина да прецакате алгоритъма на Facebook за Organic Reach Докога тези трикове ще работят не се знае, но в момента имат успеваемост. Прочети цялата публикация Съдържанието, заради което Google+ и Facebook променят представите за дигитален маркетинг В тази статия няма да говоря за копирайтинг правила, content management или content маркетинг, а за онлайн съдържанието в конюктурата на много съществени промени, които през 2014 ще променят някой… Прочети цялата публикация Прочети цялата публикация
13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official news announcement strategy, but Rand Fishkin's Moz team orchestrated a smooth move with its Twitter following and branded handle. The Tweet Goes on, Grows up The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. Websites are now taking a backseat as social media networks offer more control. Twitter PR Tips to Increase Media Coverage Speed Pitching, Better Than Speed Dating? Twitter Timing is Everything
12 of the Best Social Media Campaigns of 2012 (Editor’s 2013 Note: View the 13 Best Social Media Campaigns of 2013) Social media marketing has continued to evolve, grow and become an integral part of any cohesive digital strategy for many of the top brands. In 2012, we saw many companies roll out innovative and creative campaigns via multiple social media platforms. Here’s a look at 12 of our favorite successful social media campaigns from the past year: Grey Poupon – The Society of Good Taste In the 1980s, Grey Poupon rolled out a memorable ad and marketing campaign that promoted the image of the mustard as being a premium condiment enjoyed by the likes of rich guys who get chauffeured in Rolls-Royces. After a long quiet period on the marketing front, Grey Poupon launched a new marketing initiative via social media this past fall. However, the reality was the campaign was exclusive, on-brand and smart. Sephora – 15 Days of Beauty Thrills Nike – #MAKEITCOUNT >>Read more about building a brand using user-generated content. NBC – The Voice
6 reasons PR pros should manage social media Hear, hear! Digital and mobile technologies continue to transform the PR practice. The lines separating PR, marketing, branding, advertising, and customer service are blurry in social media. Do PR professionals have the right skills for the brave new social world? Absolutely—and here's why. 1. Social media requires us to create, curate, and share engaging and relevant stories. Just as we have practiced our written and digital communications, we need to develop our skills in social and visual content. 2. While visual storytelling skills are important, writing skills are essential for social media. PR pros are experienced writers, editors, and proofreaders. 3. Social media is about being timely, interesting, and relevant. Social media provides us with excellent tools to better understand our publics and communicate with our stakeholders. 4. Relationships have always been the focus of PR practice. Social media is all about relationships. 5. 6. Social media is like an instant focus group.
Gap slammed for insensitive Sandy #fail Home » Community, Engagement, News, Social Media News As Hurricane Sandy hits America’s east coast, the eyes of the world look to social media to keep on top of what’s happening in the communities affected. Elsewhere, brands try to figure out a way to integrate this terrible natural disaster into their social schedules. After a barrage of criticism the tweet was swiftly deleted and replaced with this vaguely remorseful offering: Not sure how a check-in to the (what is now widely dubbed) ‘Frankenstorm Apocalypse’ and reminder that Gap is still open can be construed as telling people to remain indoors, especially when followed with a pretty jovial ‘What about you?’ Editor’s Note: Learn from the digital pioneers, brands like Coca-Cola, Carnival Cruises, Whole Foods, Vodafone and scores of others.
Top ten celebrity Twitter blunders 1.Tulisa and DappyFormer NDubz bandmates (and cousins) Dappy and Tulisa hit the headlines last night, after a family spat got out of control on the social netowrking site. When Tulisa made a jibe about Dappy's new music video - she officially hates it - Dappy got a little upset... "Now why would u say that,,,i cant believe u T...Why would u say this about my work..Just so u can keep cool with your xf job" Oh Dappy. Dappy, Dappy, DAPPY! Never mention The X Factor. "@thedappy stop cussin peeps out 4 ratins! That would have been OUR cue to button that lip - Tulisa can be pretty feisty when she's angry, after all. "Like i told u im just warming up..Its only right 1 of us tells it how it should be.. Yikes! 2. 3. 4. 5. 6. 7.
Twitter #Fails: Lessons in PR from Social Media Disasters Photo courtesy of xiobin low via Flickr Twitter is a powerful tool for brands and individuals with a message and a means to get it to their audience. Brands on Twitter have fallen victim to blunders where the person in charge hastily posts an inappropriate thought for a large audience to read. The tweeter may have been using a forum like TweetDeck or Hootsuite where they have multiple Twitter accounts connected to and the tweet was meant for their personal account, but they ended up over-sharing to their corporate audience. Here you’ll find a list of some of the worst (and best) Twitter PR fails from 2011. Twitter Fail #1: Tweeting from the wrong handle…case #1 (American Red Cross) This is my favorite “fail.” The tweet: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettingslizzerd” The response: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated keys.” “Millions are in uproar in #Cairo. The Tweet: