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The Seven Principles You Need to Know to Build a Great Social Product

The Seven Principles You Need to Know to Build a Great Social Product
Social products are an interesting bird. For even the most experienced product designer, social products prove an elusive lover. While there are many obvious truths in social products, there are also alot of ways to design them poorly. Especially when you are deep in the moment making pixel-level decisions trying to remember what’s important, things may not be so clear. The only magic I’ve found in designing compelling social products that have the best shot at breaking through the noise and capturing people’s time and money is in being extremely clear on how your social product meets a few key design principles. 1. This isn’t touchy feely stuff. To successfully use the fleeting moments you have, you need to orchestrate everything under your control to work together seamlessly under a single brand with a single reason for existence. 2. It’s not always obvious upfront what should be your best in the world focus and enshrining the wrong thing can be a problem. 3. 4. 5. 6. 7.

Twitter – A Teaching and Learning Tool I think I have found the perfect place to reflect on the way a network, and specifically how Twitter, can impact on what goes on in the classroom. No mains gas, no telephones, no mobile signal, no internet connection, no possible way to interact with my personal learning network (PLN). Tucked away in the Cornish countryside the location of the cottage we are staying in provokes vocabulary such as: isolated, severed, detached and remote. But similar rhetoric could also be applied to the lack of connection I have with my network. Twitter: a communication tool In my experience, and in the short time that I have used it, Twitter has grown quickly to play a major part in the way that I interact with fellow colleagues and professionals from around the world. This diagram is a simplistic representation of my network in terms of numbers. Unique communication Twitter is primarily a communication tool and has often been described as filling the gap between email and instant messaging (IM). Data As a business owner and entrepreneur you have learned the lessons and developed expertise that has made you successful. That expertise has value for your peers. Sharing your knowledge and passion can position you as a thought leader in your industry and create opportunities and win and secure new clients. This expertise can also be turned into content that can create a new and additional revenue stream that can be extremely lucrative. A lot of companies “don’t get” corporate blogging and the value of content and those that do have found the benefits to far outweigh the investment. One company that does get it is a software company 37signals who took its own experiences as a web startup and published them on their corporate blog and monetized that over 2 years into a $750,000 revenue stream by publishing and then repackaging it. How did they do it? Step One: They post articles which generate traffic. Step Two: Step Three: Step Four: So if you add this all up: Image by thinkpanama 183inShare

The Soul of Web 2.0 Introduction: In The Beginning Back in the 1980s, when personal computers mostly meant IBM PCs running Lotus 1*2*3 and, perhaps, if you were a bit off-center, an Apple Macintosh running Aldus Pagemaker , the idea of a coherent and interconnected set of documents spanning the known human universe seemed fanciful. But there have always been dreamers, among them such luminaries as Douglas Engelbart, who gave us the computer mouse, and Ted Nelson, who coined the word ‘hypertext’. Engelbart demonstrated a fully-functional hypertext system in December 1968, the famous ‘Mother of all Demos’, which framed computing for the rest of the 20 th century. Xanadu was never released, but we got the Web. If Xanadu had been released in 1987, it would have been next to useless without an Internet to support it, and the Internet was still very tiny in the 1980s. From October on I became a Web evangelist. I never mentioned the Web or hypertext or the Internet as I gave these little demos. I: Sharing

How To Use the “Seven Deadly Sins” to Turn Visitors into Customers - Smashing Magazine Advertisement Since the beginning of time, people have exploited the human desire to sin so that they could achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Sin #1: Pride Pride is defined as having an excessively high opinion of oneself. People want to say: “Yes, Fortune 500 companies use this tool and I use it as well,” or “Yes, I got on the homepage of Dribbble in front of thousands of other designers; that’s the type of work I do.” Showing off your customers. Full Interactive View | Summary viewFronting up the top users. Full Interactive View | Summary view Sin #2: Gluttony

Google в обучении Кажется, тема использования Google в обучении уже не раз поднималась. И понятно почему: Google кроме поиска предлагает много разных инструментов и приложений. Вариантов использования настолько много, что не всегда понятно, какой выбрать. Совет один — пробовать и самостоятельно оценивать! Коллеги из Центра eLearning подготовили перевод примеров использования инструментов Google в обучении (ссылки ведут на англоязычные ресурсы).

How to Recycle Your Existing Content? Every Internet marketer knows about the importance of creating content. Whether it’s creating content for their blog, or creating content in the form of articles to submit to article directories, or creating content by writing guest posts on other people’s blogs in the same marketplace – it’s all about creating content. You’ve most likely even heard of the phrase “Content Is King”. It’s common to see or hear people in forums talking about writing 5 articles daily and submitting them article directories to gain backlinks and exposure. While that is easy to say (in terms of theory), the reality is that NOT everyone has the time to write 5 articles per day, and NOT everyone likes to write articles. I’m one of them. It takes time and effort to create content. Instead of creating NEW content all the time, there is another SMARTER way – which is to recycle or repurpose EXISTING content so that you can SKIP the research and thoughts/ideas process that are involved in creating new content.

Join the #moodlewish Twitter Stream! PLEASE WISH UP!Do you feel that Moodle needs improvement in some areas? Or perhaps don't like some of its features? Then why not make your voice heard in 14o characters, using the #moodlewish hashtag. Trust me, Moodlers (or developers) around the world will be following this one with hawk eyes as we Moodle users voice our thoughts, ideas, suggestions and frustrations. If you are a real Moodle die-hard fan, perhaps you should use the Moodle Tracker to give more detailed and constructive suggestions (including screenshots) for improvement. So, having a dedicated hashtag in #moodlewish will hopefully provide a more convenient venue for all Moodle users to share ideas and suggestions (or those that use Twitter!) WHY? I suppose it has been difficult to keep up with all the innovations going on in purpose-built tools out there such as Facebook, Scribd, Ning (become commercial! Or be able to upload files as dynamically as what Scribd enables us to do. "Dear Tomaz Lasic, Not easy :( Cheers!" Lovely!

How To Keep People Glued To Your Content As I was looking over Clay Collins’ second pre-launch video last night, it struck me that he used a really effective means of storytelling that was almost guaranteed to keep viewers glued to the screen for the entire video (and it’s a strategy I’ll be using in my first video for the 2010 More Buyers Mastermind launch as well). I want to talk to you about it today because whether you use videos or good-old-text for your sales materials, this lesson will keep readers sticking with you down to the last word if you do it right. And of course, we’re going to talk about how to do it right. First, I said I’d be giving one of my workshops (up to a $247 value) away to one lucky commenter - and that time has come. (Hashim Warren, you’re Tuesday’s winner – congrats. Ok, now on to the learnin’. … to tell them specifically how many “chunks” of information are coming up, and to make those “chunks” clearly separate from one another so they are always aware of how much content remains. Have at it! Dave

Moodle is an Airport, Not a Total Solution! However, I am not going to spend the rest of this post proving the 'Airport' theory, but I will share some of my experiences and ideas on how we can get the best from Moodle, and not fall into the pitfalls (that I have faced over the years). As for the 'Airport' visualization, I will leave that to your creative imagination of reading between the lines. Let's begin! A total online campus management solution for your University. If you are planning to use Moodle as a total online learning solution covering everything from online course registration, semester results generation, intelligent class scheduling, to alumni management, you are going struggle no matter how many Moodle plug-ins you discover and use. Instead, explore using other online tools out there (or perhaps let your team develop the tools necessary), which can be integrated with Moodle providing all the needs your online campus management system requires.An excellent content development tool. WHY MOODLE ROCKS? I wrote an article earlier this year on “30 Tips To Make Your Companies Blog Rock” and I had quite a few comments by readers and some added more tips on other keys to making a blog successful. So I have taken their suggestions, added them to the list and provided some more that I have discovered recently. Blogging is a journey and as technology develops there will be more ways to optimize your blog. You will also find other keys to keep the blog pumping and energised as you mix with other bloggers both online and offline and hear their stories and hints. So here are the original 30 plus 20 more ideas to increase your blogs readership and traffic. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. Gini Dietrich from contributed to the list with the following eleven additional tips 31. 32. 33. 34. 35. 36. 37. 39. 40. 41. Courtney Wiley of iNgage Networks also made this suggestion 42. 44. 45. 46. 48. 49. 50. 356inShare