www.jeffbullas.com/2010/12/01/4-ways-to-make-money-from-your-blog-content-a-case-study/ As a business owner and entrepreneur you have learned the lessons and developed expertise that has made you successful. That expertise has value for your peers. Sharing your knowledge and passion can position you as a thought leader in your industry and create opportunities and win and secure new clients. This expertise can also be turned into content that can create a new and additional revenue stream that can be extremely lucrative. A lot of companies “don’t get” corporate blogging and the value of content and those that do have found the benefits to far outweigh the investment. One company that does get it is a software company 37signals who took its own experiences as a web startup and published them on their corporate blog and monetized that over 2 years into a $750,000 revenue stream by publishing and then repackaging it. How did they do it? Step One: They post articles which generate traffic. Step Two: Step Three: Step Four: So if you add this all up: Image by thinkpanama 183inShare
Trackbacks / Pingbacks / CommentAPI What are trackbacks? When posting entries to your blog, you often take reference to another articles or bloggers. By posting your opinion about what another blogger said on your own blog, that person may not get aware that you wrote something about him. This is where trackbacks (or "trackback pings") come in place: Most blog applications share a common interface for receiving and sending notifications. What does a trackback look like? A trackback is nothing more than accessing a special URL on the original author's blog and submitting a few variables to it. In s9y, the trackbacks you receive to your articles can be seen in the footer of each of your written articles. The currently existing trackbacks to that article, with their referring URL, the title and description.The manual trackback link. In the detailed view of an article, you can access the same trackback features as in the article overview. How to create a trackback S9y has an easy automatic trackback discovery. What is a pingback?
How To Use the “Seven Deadly Sins” to Turn Visitors into Customers - Smashing Magazine Advertisement Since the beginning of time, people have exploited the human desire to sin so that they could achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Sin #1: Pride Pride is defined as having an excessively high opinion of oneself. People want to say: “Yes, Fortune 500 companies use this tool and I use it as well,” or “Yes, I got on the homepage of Dribbble in front of thousands of other designers; that’s the type of work I do.” Showing off your customers. Full Interactive View | Summary viewFronting up the top users. Full Interactive View | Summary view Sin #2: Gluttony
Trackback History Function Software support Blogging software that supports the TrackBack protocol displays a "TrackBack URL" with every entry. Spam Some individuals or companies have abused the TrackBack feature to insert spam links on some blogs. See also Linkback, the suite of protocols that allows websites to manually and automatically link to one anotherPingback, a similar protocol less prone to spamWebMention, an alternate implementation of the pingback protocol that avoids the complexities of xmlrpc.Refback, another similar protocolReferer, identifies the address of the webpage of the resource which links to itSearch engine optimizationSping, short for "spam ping" References External links
How to Recycle Your Existing Content? Every Internet marketer knows about the importance of creating content. Whether it’s creating content for their blog, or creating content in the form of articles to submit to article directories, or creating content by writing guest posts on other people’s blogs in the same marketplace – it’s all about creating content. You’ve most likely even heard of the phrase “Content Is King”. It’s common to see or hear people in forums talking about writing 5 articles daily and submitting them article directories to gain backlinks and exposure. While that is easy to say (in terms of theory), the reality is that NOT everyone has the time to write 5 articles per day, and NOT everyone likes to write articles. I’m one of them. It takes time and effort to create content. Instead of creating NEW content all the time, there is another SMARTER way – which is to recycle or repurpose EXISTING content so that you can SKIP the research and thoughts/ideas process that are involved in creating new content.
How To Keep People Glued To Your Content As I was looking over Clay Collins’ second pre-launch video last night, it struck me that he used a really effective means of storytelling that was almost guaranteed to keep viewers glued to the screen for the entire video (and it’s a strategy I’ll be using in my first video for the 2010 More Buyers Mastermind launch as well). I want to talk to you about it today because whether you use videos or good-old-text for your sales materials, this lesson will keep readers sticking with you down to the last word if you do it right. And of course, we’re going to talk about how to do it right. First, I said I’d be giving one of my workshops (up to a $247 value) away to one lucky commenter - and that time has come. (Hashim Warren, you’re Tuesday’s winner – congrats. Ok, now on to the learnin’. … to tell them specifically how many “chunks” of information are coming up, and to make those “chunks” clearly separate from one another so they are always aware of how much content remains. Have at it! Dave
Hypertext Now: Hot Wired Style If I was slow to read Jeffrey Veen's Hot Wired Style: Principles for Building Smart Web Sites, my tardiness may in part be excused by the title. The Wired style is so well known, so idiosyncratic, and so recognizable, that a style guide seems almost redundant. Fortunately, the title is wrong. This isn't a style guide, it's an expanded case study: a description of the philosophy and implementation decisions that underlie a popular and ever-changing family of Web sites. The chapter headings break down into a list of exhortations that might appear in any Web design manual: Embrace the mediumKnow your [HTML] codeDegrade gracefullySubvert hierarchyMaster hypertext...etc. Though this is all good advice, none of it is especially new. The details, however, are interesting indeed. Unfortunately, Hot Wired Style sometimes loses its nerve (and its details) just when things start to get interesting. The crowd scrutinized the candidate's comments. He urges designers to link with care:
www.jeffbullas.com/2010/06/02/50-ways-to-optimize-your-blog/ I wrote an article earlier this year on “30 Tips To Make Your Companies Blog Rock” and I had quite a few comments by readers and some added more tips on other keys to making a blog successful. So I have taken their suggestions, added them to the list and provided some more that I have discovered recently. Blogging is a journey and as technology develops there will be more ways to optimize your blog. You will also find other keys to keep the blog pumping and energised as you mix with other bloggers both online and offline and hear their stories and hints. So here are the original 30 plus 20 more ideas to increase your blogs readership and traffic. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. Gini Dietrich from Spinsucks.com contributed to the list with the following eleven additional tips 31. 32. 33. 34. 35. 36. 37. 39. 40. 41. Courtney Wiley of iNgage Networks also made this suggestion 42. 44. 45. 46. 48. 49. 50. 356inShare