The Seven Principles You Need to Know to Build a Great Social Product
Social products are an interesting bird. For even the most experienced product designer, social products prove an elusive lover. While there are many obvious truths in social products, there are also alot of ways to design them poorly. Especially when you are deep in the moment making pixel-level decisions trying to remember what’s important, things may not be so clear. The only magic I’ve found in designing compelling social products that have the best shot at breaking through the noise and capturing people’s time and money is in being extremely clear on how your social product meets a few key design principles. 1. This isn’t touchy feely stuff. To successfully use the fleeting moments you have, you need to orchestrate everything under your control to work together seamlessly under a single brand with a single reason for existence. 2. It’s not always obvious upfront what should be your best in the world focus and enshrining the wrong thing can be a problem. 3. 4. 5. 6. 7.
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