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The Seven Principles You Need to Know to Build a Great Social Product

The Seven Principles You Need to Know to Build a Great Social Product
Social products are an interesting bird. For even the most experienced product designer, social products prove an elusive lover. While there are many obvious truths in social products, there are also alot of ways to design them poorly. Especially when you are deep in the moment making pixel-level decisions trying to remember what’s important, things may not be so clear. The only magic I’ve found in designing compelling social products that have the best shot at breaking through the noise and capturing people’s time and money is in being extremely clear on how your social product meets a few key design principles. 1. This isn’t touchy feely stuff. To successfully use the fleeting moments you have, you need to orchestrate everything under your control to work together seamlessly under a single brand with a single reason for existence. 2. It’s not always obvious upfront what should be your best in the world focus and enshrining the wrong thing can be a problem. 3. 4. 5. 6. 7. Related:  Online Teaching Community

How To Use the “Seven Deadly Sins” to Turn Visitors into Customers - Smashing Magazine Advertisement Since the beginning of time, people have exploited the human desire to sin so that they could achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Sin #1: Pride Pride is defined as having an excessively high opinion of oneself. People want to say: “Yes, Fortune 500 companies use this tool and I use it as well,” or “Yes, I got on the homepage of Dribbble in front of thousands of other designers; that’s the type of work I do.” Showing off your customers. Full Interactive View | Summary viewFronting up the top users. Full Interactive View | Summary view Sin #2: Gluttony

Ontology is Overrated -- Categories, Links, and Tags Ontology is Overrated: Categories, Links, and Tags This piece is based on two talks I gave in the spring of 2005 -- one at the O'Reilly ETech conference in March, entitled "Ontology Is Overrated", and one at the IMCExpo in April entitled "Folksonomies & Tags: The rise of user-developed classification." The written version is a heavily edited concatenation of those two talks. Today I want to talk about categorization, and I want to convince you that a lot of what we think we know about categorization is wrong. In particular, I want to convince you that many of the ways we're attempting to apply categorization to the electronic world are actually a bad fit, because we've adopted habits of mind that are left over from earlier strategies. I also want to convince you that what we're seeing when we see the Web is actually a radical break with previous categorization strategies, rather than an extension of them. PART I: Classification and Its Discontents # Q: What is Ontology? And yet. Domain

How to Recycle Your Existing Content? Every Internet marketer knows about the importance of creating content. Whether it’s creating content for their blog, or creating content in the form of articles to submit to article directories, or creating content by writing guest posts on other people’s blogs in the same marketplace – it’s all about creating content. You’ve most likely even heard of the phrase “Content Is King”. It’s common to see or hear people in forums talking about writing 5 articles daily and submitting them article directories to gain backlinks and exposure. While that is easy to say (in terms of theory), the reality is that NOT everyone has the time to write 5 articles per day, and NOT everyone likes to write articles. I’m one of them. It takes time and effort to create content. Instead of creating NEW content all the time, there is another SMARTER way – which is to recycle or repurpose EXISTING content so that you can SKIP the research and thoughts/ideas process that are involved in creating new content.

Hypertext Now: Hot Wired Style If I was slow to read Jeffrey Veen's Hot Wired Style: Principles for Building Smart Web Sites, my tardiness may in part be excused by the title. The Wired style is so well known, so idiosyncratic, and so recognizable, that a style guide seems almost redundant. Fortunately, the title is wrong. This isn't a style guide, it's an expanded case study: a description of the philosophy and implementation decisions that underlie a popular and ever-changing family of Web sites. The chapter headings break down into a list of exhortations that might appear in any Web design manual: Embrace the mediumKnow your [HTML] codeDegrade gracefullySubvert hierarchyMaster hypertext...etc. Though this is all good advice, none of it is especially new. The details, however, are interesting indeed. Unfortunately, Hot Wired Style sometimes loses its nerve (and its details) just when things start to get interesting. The crowd scrutinized the candidate's comments. He urges designers to link with care:

How To Keep People Glued To Your Content As I was looking over Clay Collins’ second pre-launch video last night, it struck me that he used a really effective means of storytelling that was almost guaranteed to keep viewers glued to the screen for the entire video (and it’s a strategy I’ll be using in my first video for the 2010 More Buyers Mastermind launch as well). I want to talk to you about it today because whether you use videos or good-old-text for your sales materials, this lesson will keep readers sticking with you down to the last word if you do it right. And of course, we’re going to talk about how to do it right. First, I said I’d be giving one of my workshops (up to a $247 value) away to one lucky commenter - and that time has come. (Hashim Warren, you’re Tuesday’s winner – congrats. Ok, now on to the learnin’. … to tell them specifically how many “chunks” of information are coming up, and to make those “chunks” clearly separate from one another so they are always aware of how much content remains. Have at it! Dave

Five Principles to Design By Five high-level principles that guide my design. 1. Technology Serves Humans. Too often people blame themselves for the shortcomings of technology. When their computer crashes, they say “I must have done something dumb”. This is horrible! Technology serves humans. 2. Art is about personal expression. Design, on the other hand, is about use. Unlike Art, Design is always contextual. Great Art, on the other hand, is always in style. The litmus test. 3. Designers do not create experiences, they create artifacts to experience. The ultimate experience is something that happens in the user, and it is theirs. 4. An interesting property of great design is that it is taken for granted. Bad design is obvious because it hurts to use. 5. As Saint Exupery said, “In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.” As a business owner and entrepreneur you have learned the lessons and developed expertise that has made you successful. That expertise has value for your peers. Sharing your knowledge and passion can position you as a thought leader in your industry and create opportunities and win and secure new clients. This expertise can also be turned into content that can create a new and additional revenue stream that can be extremely lucrative. A lot of companies “don’t get” corporate blogging and the value of content and those that do have found the benefits to far outweigh the investment. One company that does get it is a software company 37signals who took its own experiences as a web startup and published them on their corporate blog and monetized that over 2 years into a $750,000 revenue stream by publishing and then repackaging it. How did they do it? Step One: They post articles which generate traffic. Step Two: Step Three: Step Four: So if you add this all up: Image by thinkpanama 183inShare

10 Principles Of Effective Web Design | How-To Advertisement Today, too many websites are still inaccessible. In our new book Inclusive Design Patterns, we explore how to craft flexible front-end design patterns and make future-proof and accessible interfaces without extra effort. Hardcover, 312 pages. Usability and the utility, not the visual design, determine the success or failure of a web-site. We aren’t going to discuss the implementation details (e.g. where the search box should be placed) as it has already been done in a number of articles; instead we focus on the main principles, heuristics and approaches for effective web design — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information. Please notice that you might be interested in the usability-related articles we’ve published before: Principles Of Effective Web Design Guidelines Link How do users think? Users appreciate quality and credibility. Users follow their intuition. 1. 2. 3. 4. 5.

Job Seekers: To Blog or Not to Blog? Why? Learning blogging software takes time, trial, and error.It demonstrates your writing skills — for better or worse.It requires some graphic design ability.You have to entice traffic, otherwise you’re talking to yourself.Unless it’s on the critical path of getting you in front of hiring managers, your time might be better applied to finding target companies, identifying hiring managers, and getting your smiling face into their offices. Besides there’s a simpler way, with better odds, to get hiring managers to see your thoughts, face, and name in print than going to the effort of starting your own blog. You’ve heard of OPM — other people’s money? Oh, so you should do some guest blogging? Here’s what you do: Figure out your Ideal Hiring Manager’s most likely on-line reading list.Subscribe to those sites using Hah! And there’s a great upside to this hack.

Formalize CSS Formalize CSS | View demo | Download | GitHub repo Formalize CSS — Dress up your forms! Intro As designers, we are used to having quite a bit of control over how things are displayed in a browser. Sure, differing rendering engines don’t always agree on everything, but for the most part we can at least find ways to mitigate variance through workarounds, or by writing for the lowest common denominator. By far, one of the most frustrating parts of dealing with browser inconsistencies has got to be forms. Some designers advocate styling form elements to match the brand of a site. That’s all well and good, except most browsers don’t mesh completely when it comes to OS consistency. I would say that I fall somewhere in the middle of the two camps. My Solution I want some measure of control over form elements, without changing them so drastically as to appear foreign in a user’s operating system. I have also added a few niceties. I’ve left untouched the input types of range and file. Make it Yours