community management
Online community manager
The online community manager role is a growing and developing profession. People in this position work to build, grow and manage communities around a brand or cause. [ edit ] HistoryNetwork theory is an area of computer science and network science and part of graph theory . It has application in many disciplines including statistical physics, particle physics , computer science, biology , economics , operations research , and sociology . Network theory concerns itself with the study of graphs as a representation of either symmetric relations or, more generally, of asymmetric relations between discrete objects. Applications of network theory include logistical networks, the World Wide Web , Internet, gene regulatory networks , metabolic networks, social networks , epistemological networks, etc. See list of network theory topics for more examples.
Network theory
social networks analysis
A social network is a social structure made up of a set of actors (such as individuals or organizations) and a complex set of the dyadic ties between these actors. The social network perspective provides a clear way of analyzing the structure of whole social entities. [ 1 ] The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology , sociology , statistics , and graph theory . Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations." [ 2 ] Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships.
Dunbar's number
Dunbar's number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships . These are relationships in which an individual knows who each person is, and how each person relates to every other person. [ 1 ] Proponents assert that numbers larger than this generally require more restrictive rules, laws, and enforced norms to maintain a stable, cohesive group . It has been proposed to lie between 100 and 230, with a commonly used value of 150. [ 2 ] [ 3 ] Dunbar's number states the number of people one knows and keeps social contact with, and it does not include the number of people known personally with a ceased social relationship, nor people just generally known with a lack of persistent social relationship, a number which might be much higher and likely depends on long-term memory size.Six degrees of separation. Six degrees of separation is the theory that everyone and everything is six or fewer steps away, by way of introduction, from any other person in the world, so that a chain of " a friend of a friend " statements can be made to connect any two people in a maximum of six steps. It was originally set out by Frigyes Karinthy and popularized by a play written by John Guare . [ edit ] Early conceptions [ edit ] Shrinking world Theories on optimal design of cities, city traffic flows, neighborhoods and demographics were in vogue after World War I .
Six degrees of separation
Social dynamics
Social dynamics can refer to the behavior of groups that results from the interactions of individual group members as well to the study of the relationship between individual interactions and group level behaviors. [ 1 ] The field of social dynamics brings together ideas from Economics , Sociology , Social Psychology , and other disciplines, and is a sub-field of complex adaptive systems or complexity science . The fundamental assumption of the field is that individuals are influenced by one another's behavior. The field is closely related to system dynamics . Like system dynamics, social dynamics is concerned with changes over time and emphasizes the role of feedbacks.
i 3 Votes Photo credit: Mark Wallace I probably don’t know about your latest job project.
Forget Dunbar’s Number, Our Future Is in Scoble’s Number | I'm Not Actually a Geek
Gestion de communauté
Roles & Functions...
A virtual community is a social network of individuals who interact through specific social media , potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. One of the most pervasive types of virtual community operate under social networking services consisting of various online communities . The term virtual community is attributed to the book of the same title by Howard Rheingold , published in 1993. The book's discussion ranges from Rheingold's adventures on The WELL , computer-mediated communication and social groups and information science. Technologies cited include Usenet , MUDs (Multi-User Dungeon) and their derivatives MUSHes and MOOs , Internet Relay Chat (IRC), chat rooms and electronic mailing lists . Rheingold also points out the potential benefits for personal psychological well-being, as well as for society at large, of belonging to a virtual community.
Virtual community
C.M tools
Reputation
Reputation of a social entity (a person , a group of people , an organization ) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in business , education , online communities , and many other fields. Reputation may be considered as a component of identity as defined by others. Reputation is known to be a ubiquitous , spontaneous , and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences .Account planning
Medium to large-sized advertising agencies divide their work into various departments, traditionally splitting functions into interacting with clients and looking out for their interests (account management), buying advertising (media), and creating advertising (creative). The importance of the voice of the consumer has grown over time. Around the 1980s US ad agencies introduced a new discipline from the UK called account planning which became a primary function in most US ad agencies in the 90s.
Responsables médias sociaux, community managers : comment gérer votre temps ?
Responsables médias sociaux, community managers : la gestion du temps est compliquée tant elle demande un mix entre agilité et planification. L’infographie ci-dessous propose une ventilation hebdomadaire selon les activités : réseaux sociaux : statuts, photos, vidéos, commentaires - 4h blogging : préparation, rédaction et publication de billets - 7h50 veille et planification : repérage des contenus internes et externes, calendrier éditorial - 4h curation : lecture des flux RSS, sélection et partage des contenus - 2h50 écoute : mentions de la marque, mots-clés - 2h50 conversation : répondre aux mentions, questions et commentaires - 4h gestion des imprévus : résolution des problèmes, publications non planifiées - 5h développement de la communauté : élargissement et recrutement - 2h50 campagnes : concours, promotions - 2h50 statistiques : mesure et reporting - 2h50 stratégie : conception et planification - 2h50 J’ajouterais que cette infographie a les défauts de ses qualités.In sociology , a tipping point is a point in time when a group–-or a large number of group members--rapidly and dramatically changes its behavior by widely adopting a previously rare practice. The phrase was first used in sociology by Morton Grodzins when he adopted the phrase from physics where it referred to the adding a small amount of weight to a balanced object until the additional weight caused the object to suddenly and completely topple, or tip. Grodzins studied integrating American neighborhoods in the early 1960s.
Tipping point (sociology)
Vous le savez peut être, dans mon livre " Mon entreprise me ressemble ", je propose aux entreprises de se recentrer sur leurs valeurs et j'articule cela autour de 5 notions fondamentales qui sont le respect, la confiance, la simplicité, l'audace et l'ingéniosité. Aujourd'hui, je vous propose de voir 10 attentions, 10 attitudes envers le client qui manquent encore trop souvent à nos entreprises, alors qu'elles changent tout. Je peux vous assurer qu'en adoptant ces orientations, votre démarchage commercial sera très largement allégé, car, comme tout un chacun, vos clients reviendront vers ceux qui les respectent. Ceux qui les traitent comme autre chose que des porte-monnaies ambulants. Qui plus est, vous mettrez toutes les chances de votre côté pour qu'ils ne reviennent pas seuls. 1.
10 marques de respect à donner à ses clients | Yves Bonis
Thomas Day Associates - The Ten Step Planning Methodology
The Ten Step Planning Methodology Over the past fifteen years I have developed a proven, practical, generic Ten Steps Competitive Planning Methodology. The first figure shown below works perfectly for all market-led Business Plans. The second figure shows a minimal number of planning tools within the Planning Methodology, which will still allow a good plan to be produced.Les 10 commandements de l'Expérience Utilisateur
L’ expérience utilisateur (ou UX pour U ser e X perience en anglais) est un des sujets qui me nourrit depuis plusieurs mois dans ma veille quotidienne. Le sujet peut paraître aussi vaste que flou. Mais quand on prend le terme dans son sens premier, on pourait, selon moi, le résumer ainsi : tout ce qui contribue à créer pour l’internaute une véritable experience lors de sa visite d’un site Internet. Ergonomie, design, nuance de couleurs, navigation, discours éditorial, cohérence, rapidité, intuitivité, ré-assurance, etc. Je vais certainement vous en parler de plus en plus souvent tant le sujet attise ma curiosité. Je souhaitais ainsi partager avec vous aujourd’hui la très bonne présentation « The Ten Commandments Of User Experience » présentée lors du SXSW Interactive de 2010 par Nick Finck et Raina Van Cleave .Community management