Online Community ROI: Models and Reporting – Research Study Posted | Bill Johnston: Social Media & Online Community Strategy Research is a large part of the activities that I and Forum One Networks engages in. The Online Community Research Network studies and publishes 6 times a year on topics that matter to those responsible for guiding online community and social media activities in their organization. The Online Community ROI Models and Reporting research study was initiated in February of 2008. The study was created in order to investigate further into the ROI research that we conducted in the last half of 2007, and to gain insight into specifically how organizations were valuing and reporting on their online communities activities. I will be blogging highlights of the report over the next few weeks. We received approximately 150 completed surveys. Q16: Which of the following quantitative and qualitative metrics are critical for communication ROI at your organization? Top-ranking Metrics Middle-ranking Metrics Lower-ranking Metrics These were all write in answers. 1. 2. 3. 4. 5. 6. 7. 8. Like this:
The real way to build a social network If there is a guru of networking, it is Reid Hoffman. Here he explains how to do it right -- and wrong -- in an excerpt from his new book with Ben Casnocha, The Start-Up of You. Reid Hoffman travels with several devices so that he can constantly stay in touch. FORTUNE -- Forget Dale Carnegie. Many people are turned off by the topic of networking. Luckily, building your network doesn't have to be like that. Building a genuine relationship with another person depends on at least two abilities. The second ability is being able to think about how you can collaborate with and help the other person rather than thinking about what you can get. Follow that model. Strengthen your alliances The best way to engage with new people is not by cold calling or by "networking" with strangers at cocktail parties, but by working with the people you already know. I [Reid] first met Mark Pincus while at PayPal in 2002. We invested in Friendster together in 2002. The diversity of weak ties Giving helpful help
About | Digital Disruption About Digital Disruption is a specialist education project that develops and distributes the tools and training to improve young people’s critical digital judgement skills. Digital judgement combines ‘traditional’ critical thinking skills, such as source verification, with ‘new’ knowledge about how the digital world works, such as understanding search engines and YouTube. We also equip educators with the skills and resources they need, yet often lack, to effectively teach digital judgement in the classroom. Our Mission: To realise the Internet’s potential to benefit individuals and society – as something that informs, empowers, liberates and enlightens. The Problem: As the digital world continues to grow and to play an increasingly central role in how we all learn and form opinions about the world and each other, it is now more important than ever before to be able to tell good information from the bad, truth from lies, and to ably navigate the grey area of opinion in the middle.
What Is Communilytics? : A community analytics funnel in practice The Online Community Guide Founder's Dilemmas: Equity Splits The following is an excerpt from HBS Professor Noam Wasserman’s new book, The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. Noam is one of a rare breed of business academics: he studies entrepreneurship using a rigorous empirical approach. The book taps Noam’s analyses of data on 10,000 founders, plus the personal stories of Evan Williams of Twitter, Tim Westergren of Pandora, and two dozen other founders. As an example of the kind of insight that this data makes possible, take a look at this diagram, which is one of my favorites in the whole book: Noam calls this the Rich vs King tradeoff, and it's a remarkable finding. I was lucky enough to get to read a version of the book when it was still in draft form. "If you're starting a new company, you probably already know that a crazy variety of landmines await you. The following is an exclusive excerpt which sets up a common pitfall regarding equity splits. But such a best-case approach is hazardous.
lwictPLN2010 - home Online Communities Part Three: Growing the Community inShare00inShare This report is part of the Online Communities bundle. Downloads Online Communities Part Three: Growing the Community (827 KB PDF) About this report Online Communities Part Three: Growing the Community is the third report in a series of four that focus on digital community building. The first report in this series, Starting a Community, focused on establishing communities. The third report introduces the use of email marketing to grow and enhance your community. Dispels the myth that email marketing is deadDiscusses how email marketing is the digital glue of social mediaExplores ways in which email marketing and social media go together like Batman and Robin to help grow online communities The author, DJ Waldow, is a marketer, social community manager and frequent blog author who writes from his experience building communities for clients in a variety of industries including retail, travel & tourism, and not-for profit. Table of contents
Community of practice This article or section is incomplete and its contents need further attention. Some sections may be missing, some information may be wrong, spelling and grammar may have to be improved etc. Use your judgment! 1 Definitions Communities are networks, made up of individuals as well as public and private institutions. They share a certain amount of practices, common goals and common language. Communities of practice are different from teams or work groups in the following ways: Membership is voluntary (though some institutions in an effort to cultivate CoPs are violating this principle and making membership compulsory); The goals of a community are less specific and more changeable than those of a team or work group; Results are not easily discerned or measured; The community exists as long as its members participate. 2 Supporting a COP through virtual environments Enginneering (creating) or supporting a community of practice (COP) is not an easy task and many attempts actually fail. 1. 2.
Crowdsourcing Demand One of my favorite features in a web application is Demand It! from Eventful. The concept is simple but powerful (the best kind). Users demand events, movies, concerts, etc and if they can rally enough demands, they get the events to come to their location. This puts the decision about where a touring event goes into the hands of the fans and reduces the power of the concert organizers. Eventful founder Brian Dear told me: I remember US bands shocked to discover they had throngs of fans in distant places like Finland and Uruguay and Japan, and so they'd go tour there because it turned out their Demand it! There are signs that this type of fan behavior is spreading to the large scale social networks and I think that's a good thing. I asked Tyrone about the broader significance of this effort. For me its the objective of success.
Digital Is Communities of practice The term “community of practice” is of relatively recent coinage, even though the phenomenon it refers to is age-old. The concept has turned out to provide a useful perspective on knowing and learning. A growing number of people and organizations in various sectors are now focusing on communities of practice as a key to improving their performance.This brief and general introduction examines what communities of practice are and why researchers and practitioners in so many different contexts find them useful as an approach to knowing and learning. What are communities of practice? Note that this definition allows for, but does not assume, intentionality: learning can be the reason the community comes together or an incidental outcome of member’s interactions. The domain: A community of practice is not merely a club of friends or a network of connections between people. It is the combination of these three elements that constitutes a community of practice. Where does the concept come from?