Over 380 Million Check-Ins: Foursquare's 2010 By the Numbers [Infographic] The location-based social network Foursquare had quite a 2010, growing by 3400%. And as the new year rolls over, the company has just registered its 6 millionth user. Foursquare has published an infographic representing a number of its achievements from what it describes as an "insane" year. Some people have questioned whether the notion of the "check in" will ever become mainstream, and certainly there can be a number of things that motivate us to do so - and could lure new users to location-based social networks. Click here to see the full-sized view.
The Four Tenets of the Community Manager SummaryThe budding Community Manager industry holds 4 tenets; these values resonate as a common thread within the role. The include community advocation, brand ambassadorship, online communication skills, and product requirements gathering and improvements. Methodology Recently, I’ve been doing some research on the Community Manager role, which is appearing at most brands that take online communities and communication seriously. This was a role I had this role at Hitachi Data Systems, and many of my friends and peers have this role around the industry, and I’ve written about it extensively. 16 real job descriptions I put out requests on Twitter, blog and email to get submissions, as well as scoured the public job listings and I’ve reviewed 16 job descriptions from companies ranging from LinkedIn, Buzz about wireless (Sprint), Vancity, Communispace, Imagination Corp, Microsoft, Flock VMware, GamesforChange, Disney, ACDsee, Dogster, SimplyHired, Yahoo, and many others.
The Twitterverse by Brian Solis and JESS3 - oneforty A 2010 Edison research study showed that 42% of respondents hear about products and services through Twitter. In response to this dynamic businesses are increasingly using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. You can even use Twitter for lead management or marketing automation. Listen to our free webinar with Laura Fitton, HubSpot's Inbound Marketing Evangelist, as she reveals the basics of Twitter and how you can use the channel for marketing and PR. In this 50-minute webinar, you will learn: What is Twitter and why is it importantHow to use Twitter to monitor your brand and engage customers and prospects directlyHow to reach media and bloggers directly to get PR coverage for your businessHow to measure your performance on Twitter Webinar Details Speaker: Laura Fitton (pistachio) Laura is an Inbound Marketing Evangelist at HubSpot and co-author of "Twitter for Dummies." Duration: 50 minutes
Interactive Infographic Visualizes Twitter Ecosystem An expansive ecosystem has developed around Twitter since its 2006 launch. Digital analyst Brian Solis and data visualization powerhouse JESS3 have once again teamed up to release an infographic entitled "The Twitterverse" to depict, and make sense of, the vast galaxy of applications and services orbiting Twitter. A Look Back at the Last 5 Years in Social Media In honor of Mashable's five-year anniversary, this series is supported by IDG. Customers are talking about your brand and products — find out what they are saying with IDG Social Scout. Five years ago, YouTube was just getting started, MySpace was the most popular website in the U.S., and Facebook was still limited to college and high school students. Mobile was mostly an after-thought, as we were still more than a year away from the introduction of the iPhone and the idea of an app store. And “widgets” were just starting to emerge as a way to integrate third-party apps on a website (Newsweek would declare 2007 to be “year of the widget” in a late 2006 article). Fast forward to today and the sites we use and the way we use them have shifted dramatically. How did we get to this point? The News Feed Brings It All Together It’s hard to remember life before the news feed, but it consisted mostly of visiting your friend’s profiles, making wall comments and perhaps maintaining a photo gallery.
10 Beautiful Social Media Infographics This series is supported by Ben & Jerry's Joe, Ben & Jerry's new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here. Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner. Here are 10 infographics that prove as beautiful as they are interesting. 1. This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month. Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging. 2. 3. 4. 5. 6. 7. 8. 9. 10.
15 more awesome social media infographics About six months ago, I threw together a blog post based on a bunch of social media infographics. At the time, they were surprisingly difficult to root out, but it seems that more are emerging, given the continued development and understanding of the channel. I've now collected a few more newer infographics that I feel demonstrate a mixture of both hard data and strategy practices. Hopefully, they'll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles. The social media effect The social engagement spectrum The boom of social sites Information, creation and circulation before Twitter Information, creation and circulation after Twitter Spectrum of online friendship Doughnut Marketing If the Twitter community were 100 people... The CMOs guide to social media Who participates online? Understanding Facebook When social media attacks! Social marketing compass Social Web - Reputation Management Cycles