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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results
How much time are you spending on social media? Can you tell if it’s helping sales? Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts? That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance. Her goal: to develop a framework for tying social media performance to business goals. NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. Start with your strategic goals Business owners who see great social media success tie their technology choices to their strategic goals. Make sure to start with your business goals when choosing your tools and measures. Etlinger advises all businesses follow this process, but particularly small businesses that have limited resources and less tolerance for missteps. Related:  Community Managementdavidchris

21 Useful Cloud Computing Resources for Librarians 21 Useful Cloud Computing Resources for Librarians Email Google+ Twitter Facebook October 25th, 2011 by Ellyssa Kroski Cloud applications, platforms, and services are being embraced by libraries and librarians around the world. Facebook Comments « iLibrarian Home About iLibrarian News and resources on Library 2.0 and the information revolution. Written by Ellyssa Kroski . Twitter Updates Follow us on Twitter! Subscribe Subscribe to RSS Search iLibrarian Most Popular Posts Categories Archives Blogroll Licensing iLibrarian original content is licensed under a Creative Commons Attribution 3.0 License . Online Colleges Online Degrees Online Programs Library Rankings Financial Aid Blog Copyright © 2006-2013 OEDb - Accredited Online, Specialty, and Campus-Based Colleges

BBC Dimensions: exploring the human scale of events and places in history Dimensions is an experimental project from the BBC that allows you to compare the scale of different types of events with something that we can all recognise. There are two parts of the project “How many really?” and “How big really?“ “How many really?” You are then shown a visual comparison with the number of people involved in the event that you have chosen. BattlesCivilisationsCurrent AffairsDisastersDiseasesEntertainmentModern SocietyReligionSlaveryWar “How big really?” We want to bring home the human scale of events and places in history. Dimensions simply juxtaposes the size of historical events with your home and neighbourhood, overlaying important places, events and things on a satellite view of where you live. The tool provides a range of example categories to explore including: The War on TerrorSpaceDepthsAncient WorldsEnvironmental DisastersFestivals and SpectaclesWW2 – Battle of BritainThe Industrial AgeCities in History

Selecting social media listening tools Investment in social media monitoring (SMM) requires careful consideration since it is a long-term and potentially costly commitment. Understanding of the key SMM concepts, benefits and possible applications is of utmost importance. In order to realize the long-term value of SMM, SMM needs to become part of the business strategy and well-integrated with the business processes. Only by having a clear understanding of how SMM supports your business, you can transition from experimental, tactical to a more strategic use of SMM. There are many social media monitoring and management tools on the market and making an educated choice about which SMM tools can best address company’s needs and justify social media investment, has become a challenging task for organizations as social media technology business has branched out into a diverse set of technologies, data types and countless vendors confusing buyers. How do social listening tools help in marketing campaigns? 1.

5 Hot Design Trends for Aspiring Bloggers So you want to start a blog. You've already picked out your subject matter — "Tiny Kittens in Tinier Bowls" — and you're ready to start defining the look of your online domain. Well, there are tons of blog design trends out there just clamoring for your attention — some more advanced than others — and depending on the style, content and theme of your blog, there are a lot of factors to take into account. In fact, sometimes the plethora of choices you have at your disposal can be overwhelming, especially if your only experience blogging was on LiveJournal back in 2003. Before you give up and start scrawling your musings on notebook paper to distribute as a makeshift 'zine on the street corners of your 'hood, take a look at some words of wisdom we've collected from a bevy of designers and other webby folks about what's hot right now in blogs. Take inspiration where you will, initiative where you dare, and, of course, everything with a grain of salt. 1. 2. 3. 4. 5.

17 Twitter Marketing Tips From the Pros Are you looking for fresh ideas to improve your Twitter marketing? We sought out hot Twitter tips from the pros. Keep reading for inspiration. Now’s not the time to let your Twitter marketing go stale. Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue. How does Twitter fit into your social media marketing? Improve Your Tweets Mari Smith @marismith #1: Share valuable content in your own voice Do your best to craft your content tweets, @replies and promotional tweets all with a seamless style that matches your personality and/or brand. Ideally, you want people to read your tweets and feel naturally compelled to click on your links and retweet you. You just want to add value and have no agenda or attachment to “making the sale,” yet you’re strategic and mindful about how you tweet. A content tweet from Mari with a link to an informative blog post, and an upbeat comment in square brackets. Debbie Hemley @dhemley Shane Snow @shanesnow

Questions for Social Media Managers If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say “well I use Facebook, I could ‘Do’ social media” or “How hard could it be, it’s just social media.” While offensive to those of us that have worked hard to become credible professional in the social media industry, these questions also have me worried for companies looking for help with their social media. Companies understand the importance of social media, but they often need assistance developing and implementing a strategy, so they look to hire a social media manager to grow their brand on social media sites. Unfortunately, when companies post a job listing for a social media manager it seems like everyone and their mother applies, making it difficult for companies to find good and trustworthy talent. How do you weed out the social media flops from the experienced social media managers that can actually help you grow your business? Connect: Authored by:

Add Google Analytics Social Tracking to WordPress Website or Blog If you’re not on the HyperArts Blog, CLICK HERE! In this article, I will show you how to add Google Analytics Social Interaction tracking to your self-hosted WordPress website or blog. Using Google Analytics new social tracking allows you to track user actions on your website’s or blog’s Facebook Plugins, Google + button, Twitter Tweet button and LinkedIn Share button. Adding the Trackable Social Plugins & Widgets to your WordPress Site You’ll need to add the code for the Google +1, LinkedIn Share button and Tweet button widgets, and for the Facebook Social Plugins. You will then need to modify files in your WordPress theme. /YOUR-WORDPRESS-DIRECTORY/wp-content/themes/YOUR-THEME/ The files you will need to modify are: header.php;single.php;footer.php. Note: The above are the most common names for the WordPress PHP files used to construct each page or post. NOTE: You must be comfortable working with code. Add the JavaScript code to “header.php” <h2><? So the result is: <h2><? That Should Do It!

Defining Quality in Young Children’s Media Use 10.31.11 | The Fred Rogers Center has been part of several recent efforts to develop digital media guidelines for young children and to help define what we mean by “quality” for those children who are old enough to engage with new media tools. In this podcast at the Early Ed Watch blog, Lisa Guernsey, director of the early education initiative at New America Foundation, talks with Rita Catalano, executive director at the Fred Rogers Center for Early Learning and Children’s Media at Saint Vincent College, about two specific efforts underway to develop guidelines for educators and families. The National Association for the Education of Young Children (NAEYC), in partnership with the Fred Rogers Center, is working to create a position statement on the best practices for technology, media and early childhood. The statement, which is currently in draft form, updates a similar statement from 1996. I spoke with both Catalano and Guernsey for a Spotlight story earlier this year.

7 Tips for Creating a Social Media Plan for Your Business Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan… Why Businesses Fail With Social Media Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment. Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside. Has this happened to your business’s social media presence? For the rest of us, we need something to keep us honest. These seven tips will help you design a social media plan that will keep you on track, active and moving forward. #1: Make a Commitment Before you even start creating your plan, you have to make a promise. To prevent that kind of slide, make a commitment. #2: Find Your Best Fit Search for your business on sites like Yelp. So do some searching. #7: Delegate Tasks

6 Practices That Make Your Blog Look Less Professional In the heat of managing a blog, which includes everything from writing great content, to working with advertisers, to moderating comments, to promoting the site, one can overlook certain aspects of the site – from little things like broken links, to big ones like intrusive advertising and an overly crowded design. (Image Source: Fotolia) Over time, as your site grows, you keep adding things – a banner here and there, a link section, some social media buttons, some graphics etc, which ultimately clog your site up and make it harder for your readers to figure out what’s what. Since you’re spending hours a day glaring at the site, you could probably navigate it blindfolded. But that’s an entirely different story with your readers, especially the first timers coming to your site. 1. Monetization is one of the cornerstones of any site, blog and web business, and is usually done in form of advertising banners and links. (Image Source: CNET) 2. (Image Source: Wikipedia) Tip(s): Don’t be annoying.

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