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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results
How much time are you spending on social media? Can you tell if it’s helping sales? Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts? That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance. Her goal: to develop a framework for tying social media performance to business goals. NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. Start with your strategic goals Business owners who see great social media success tie their technology choices to their strategic goals. Make sure to start with your business goals when choosing your tools and measures. Etlinger advises all businesses follow this process, but particularly small businesses that have limited resources and less tolerance for missteps.

21 Useful Cloud Computing Resources for Librarians 21 Useful Cloud Computing Resources for Librarians Email Google+ Twitter Facebook October 25th, 2011 by Ellyssa Kroski Cloud applications, platforms, and services are being embraced by libraries and librarians around the world. Facebook Comments « iLibrarian Home About iLibrarian News and resources on Library 2.0 and the information revolution. Written by Ellyssa Kroski . Twitter Updates Follow us on Twitter! Subscribe Subscribe to RSS Search iLibrarian Most Popular Posts Categories Archives Blogroll Licensing iLibrarian original content is licensed under a Creative Commons Attribution 3.0 License . Online Colleges Online Degrees Online Programs Library Rankings Financial Aid Blog Copyright © 2006-2013 OEDb - Accredited Online, Specialty, and Campus-Based Colleges

BBC Dimensions: exploring the human scale of events and places in history Dimensions is an experimental project from the BBC that allows you to compare the scale of different types of events with something that we can all recognise. There are two parts of the project “How many really?” and “How big really?“ “How many really?” You are then shown a visual comparison with the number of people involved in the event that you have chosen. BattlesCivilisationsCurrent AffairsDisastersDiseasesEntertainmentModern SocietyReligionSlaveryWar “How big really?” We want to bring home the human scale of events and places in history. Dimensions simply juxtaposes the size of historical events with your home and neighbourhood, overlaying important places, events and things on a satellite view of where you live. The tool provides a range of example categories to explore including: The War on TerrorSpaceDepthsAncient WorldsEnvironmental DisastersFestivals and SpectaclesWW2 – Battle of BritainThe Industrial AgeCities in History

How to Improve Your Social Media Marketing Return on Investment Have you ever been asked to show the return on investment (ROI) for your social media work? Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media? 25% of marketers said that their biggest marketing challenge was finding the ROI of their marketing activities. In this article, I’ll show you how to tweak some of your social media actions with your business goals in mind and make them easier to tie to your ROI. #1: Use Social Media to Promote Your Offers Social media is an important channel to promote any content you create. Tap into your social audience whether you’re on Twitter, Facebook, LinkedIn, Google+ or Pinterest. Social Media Examiner uses Twitter to share content and generate traffic. As you can see on Twitter, it’s important to link to all of your content with your tweets. For other social channels such as Facebook or Google+, take advantage of the visual real estate you have and include an engaging photo.

17 Twitter Marketing Tips From the Pros Are you looking for fresh ideas to improve your Twitter marketing? We sought out hot Twitter tips from the pros. Keep reading for inspiration. Now’s not the time to let your Twitter marketing go stale. Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue. How does Twitter fit into your social media marketing? Improve Your Tweets Mari Smith @marismith #1: Share valuable content in your own voice Do your best to craft your content tweets, @replies and promotional tweets all with a seamless style that matches your personality and/or brand. Ideally, you want people to read your tweets and feel naturally compelled to click on your links and retweet you. You just want to add value and have no agenda or attachment to “making the sale,” yet you’re strategic and mindful about how you tweet. A content tweet from Mari with a link to an informative blog post, and an upbeat comment in square brackets. Debbie Hemley @dhemley Shane Snow @shanesnow

Social Media ROI - Retour Sur Investissement des media sociaux : 15... Defining Quality in Young Children’s Media Use 10.31.11 | The Fred Rogers Center has been part of several recent efforts to develop digital media guidelines for young children and to help define what we mean by “quality” for those children who are old enough to engage with new media tools. In this podcast at the Early Ed Watch blog, Lisa Guernsey, director of the early education initiative at New America Foundation, talks with Rita Catalano, executive director at the Fred Rogers Center for Early Learning and Children’s Media at Saint Vincent College, about two specific efforts underway to develop guidelines for educators and families. The National Association for the Education of Young Children (NAEYC), in partnership with the Fred Rogers Center, is working to create a position statement on the best practices for technology, media and early childhood. The statement, which is currently in draft form, updates a similar statement from 1996. I spoke with both Catalano and Guernsey for a Spotlight story earlier this year.

Le retour sur investissement fondamental en matière de marketing digital En marketing, le digital doit être synonyme d'inventivité mais aussi d'efficacité en termes de budget et de meilleure connaissance de la cible. Si l'insertion du digital dans le marketing n'est plus une question, mais une affirmation, reste encore à savoir quelles initiatives privilégier pour s'assurer d'un véritable retour sur investissement et d'une bonne visibilité. A travers son site, Adobe revient du coup sur les dix points d'accroche sur lesquels les marketeurs ont tout intérêt à se focaliser en cette fin d'année, pour mettre au point des campagnes efficaces. Des recrutements exigeants Et d'ajouter : "La période est révolue où John Wanamaker, l'un des 'pères du marketing', disait : 'Je sais que la moitié de mes opérations publicitaires est inefficace. Du social engagement pour mieux vendre Ainsi "les canaux digitaux entretiennent la relation avec la communauté sociale.

Poking Around in YouTube Insights A couple of days ago, I was poking around in my library’s YouTube account – generally tidying up the place, adding some info to video descriptions, etc (more on that in a future post perhaps). While doing that, I started looking at our YouTube Insights (that’s what YouTube calls statistics or analytics), and discovered some neat stuff. And I thought I’d share. The stats are from Jan 1 , 2011- Oct 23, 2011). {*style:<b>Big insight #1: Most people watching our videos are coming directly from YouTube. </b>*} 32,929 from youtube – almost 70% embedded player – 8657 – 18% mobile devices – 5223 – 10.9% youtube channel page – 985 – 2% Youtube is its own community. Links followed to this video – 28% (13,471). fill up the Tags box for each Youtube video (found on the Video Information page), and use very descriptive Keywords. Most viewed videos for that time range: 60 second book review – meditations for women interview with a photographer local history info our really old mysteries of the book depository

Social Media ROI Application | Klurig Analytics Social Media ROI Tools Internet Social Media Marketing Dag Holmboe Boston Massachusetts Download the lite version of the ROI application here.Calculate the value of your twitter campaign and twitter followers here.Social Media ROI explained in video here. Social Media Marketers face pressure from outside clients and internal management to provide data on the return on their Social Media Marketing investments. In the past, the return has been measured in web metrics (page views, users, click-throughs) but this is no longer good enough. Today, there is a need to see the return in dollars and cents, and to calculate the Social Media ROI (see Social Media ROI video). It is clear that Social Media marketers need better tools to estimate, monitor and maximize the return on their Social Media marketing investments. To meet this requirement, we are introducing a Social Media ROI application that not only gives you the value of your Social Media campaign in dollars amounts; furthermore the application helps you maximize the value of your campaign. Using monthly web 1. Like this:

Think twice before using Google+ with corporate and education Google Apps accounts Anyone who plans to enable Google+ features on their Google Apps account for work or school should make sure to note the privacy policy before proceeding. Yesterday, Google began allowing customers of its Google Apps accounts — the company’s enterprise suite of web-based applications for documents, email and more — to sign up for its social network Google+. App accounts can then gain access to all of Google+’s features, like Circles, video chat Hangouts and more. However, as The Next Web’s Matthew Panzarino notes, doing so will allow the Apps account administrator to both access and modify all of your Google+ activity. Because you’re signing up for Google+ with your corporate email address, your Google Apps administrator retains the right to access your Google+ data and modify or delete it at any time. Basically that means anything you share — notes, status updates, videos, games, photos and more — on Google+ can be accessed by your boss.