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Ode: How to tell a great story

Ode: How to tell a great story
Chris Fralic reminded me of this piece I wrote for Ode. Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on. Great stories make a promise. Inspired by All Marketers are Liars.

http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html

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Simple Past vs. Past Progressive Exercises and Tests Form See also explanations on Simple Past and Past Progressive Use After another or at the same time? Do you want to express that the actions in the past happened one after another or at the same time? 50 Things Everyone Should Know How To Do Self-reliance is a vital key to living a healthy, productive life. To be self-reliant one must master a basic set of skills, more or less making them a jack of all trades. Contrary to what you may have learned in school, a jack of all trades is far more equipped to deal with life than a specialized master of only one. While not totally comprehensive, here is a list of 50 things everyone should know how to do. Edit: Do you like this post image? Beautful, isnt’ it?

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