background preloader

Ode: How to tell a great story

Ode: How to tell a great story
Chris Fralic reminded me of this piece I wrote for Ode. Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on. Great stories make a promise. Inspired by All Marketers are Liars.

http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html

Personal Goal Setting - Goal Setting Tools from MindTools Planning to Live Your Life Your Way Learn how to set effective personal goals. Many people feel as if they're adrift in the world. They work hard, but they don't seem to get anywhere worthwhile. A key reason that they feel this way is that they haven't spent enough time thinking about what they want from life, and haven't set themselves formal goals. 25 Latest and Well-Designed Resume Example Featured Articles Colorful Holi Wallpapers Holi- Truly Unique Festival Holi is festival of colors that brings to the fore various hues of love. People, (Children, elderly people and women) for one, let go of the ire and disgust within and come together to spread the message of love and friendship by draping each other with ‘gulal’ and various other shades [...]

15 Ways to Live, and Not Merely Exist post written by: Marc Chernoff Email As Jack London once said, “The proper function of man is to live, not to exist.” Far too often we travel through life on autopilot, going through the motions, accepting what is, and having every day pass like the one before it. Everything seems relatively normal and comfortable, except that constant twitch in the back of your mind that’s saying, “It’s time to make some changes.” A Big List of Sites That Teach You How To Do Stuff With all due respect to Kevin Smith, the web is no longer only for complaining about movies. In fact, there are a large number of very helpful sites that teach you how to do things. These are do-it-yourself sites, but we're not talking about building a deck or baking a cake -- the web is full of more general interest sites that give quality instruction on all sorts of fun and useful projects.

8 Things to Remember When Everything Goes Wrong Email “The best way out is always through.” ―Robert Frost “Today, I’m sitting in my hospital bed waiting to have both my breasts removed. But in a strange way I feel like the lucky one. Up until now I have had no health problems.

How to Start a Conversation When You Have Nothing to Talk About Edit Article Sample HintsStarting Your Conversation Edited by Anthony J. How to Change File Extension in Windows 7 When you open a file, Windows will check the file extension and would invoke the application which is set as default for that extension, but sometimes it happens when you download email attachments or download something through torrents file extensions are messed up. Like many video files are in extension .DAT which no video player recognizes, for that you have to change the file extension.

The 10 Best Questions to Ask at a Job Interview Karen Burns You’re interviewing for a job. After 20 or 30 minutes, you’re asked: “Do you have any questions?” The worst thing you can do is ask, “What is it your company does?” (Hey, it has happened.) How To Motivate Yourself – Self Motivation Staying motivated is a struggle — our drive is constantly assaulted by negative thoughts and anxiety about the future. Everyone faces doubt and depression. What separates the highly successful is the ability to keep moving forward. There is no simple solution for a lack of motivation. Even after beating it, the problem reappears at the first sign of failure. The key is understanding your thoughts and how they drive your emotions.

Writing in College - 1. Some crucial differences between high school and college writing From high school to college Some students make very smooth transitions from writing in high school to writing in college, and we heartily wish all of you an easy passage. But other students are puzzled and frustrated by their experiences in writing for college classes. Only months earlier your writing was winning praise; now your instructors are dissatisfied, saying that the writing isn't quite "there" yet, saying that the writing is "lacking something." You haven't changed--your writing is still mechanically sound, your descriptions are accurate, you're saying smart things. But they're still not happy.

Photography School adorama.com Adorama Photography TV presents the Canon EOS-6D. Rich is back from Vegas and eager to share his experience with this great new Digital SLR from Canon. Join Rich as he takes you through a more in-depth review of all the functions of this reliable and cost efficient camera. The Canon EOS-6D falls between the Canon EOS-5D Mark III and the Canon EOS-7D in price and features. This is perfect for the photographer who likes a high quality, easy-to-use camera that has high ISO performance, fast auto-focus and great image quality.

Related: