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Ode: How to tell a great story

Ode: How to tell a great story
Chris Fralic reminded me of this piece I wrote for Ode. Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on. Great stories make a promise. Inspired by All Marketers are Liars.

http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html

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