Facebook to Foursquare: You're out. It's obvious that Facebook sees serious potential in mobile check-in service Foursquare: it tried to buy it for $125 million .
That didn't work. So Facebook started to get into the location game, too. It launched Facebook Places, its own geolocation service. And today, Facebook went ahead and launched a big new suite of mobile features that includes, notably, enhancements to Facebook Places that let businesses easily automate "deals" for when users check in. On the surface, given Facebook's scale, this looks like it could spell difficult times ahead for Foursquare. Like Foursquare, Facebook's new deals product lets businesses draw in customers by offering a deal or discount to those who "check in," and those deals can be created by any business, small or large, through a self-service tool. It gets more sophisticated: Activate the deal, and it'll be shared on your Facebook wall.
Big Deal: Facebook Emerges As Major Player In Mobile And Location-Based Services. The world of location-based services changed dramatically today.
And the changes that Facebook announced place the company firmly in the center of that very dynamic universe and ecosystem. Toward the end of becoming a “platform” for mobile, Facebook made several significant announcements aimed at developers. There were also announcements aimed at consumers and marketers, “Deals” being the big one. Great interview: candid, disruptive Mark Zuckerberg. While at Facebook a group of us got called aside for a private interview with Mark Zuckerberg.
In the interview was MG Siegler and Jason Kincaid of Techcrunch and David Gelles of the Financial Times. From Facebook was Erick Tseng, head of mobile. You can listen to this interview on my Cinchcast, thanks to the other journalists for letting me record that. We covered a wide variety of topics and Zuckerberg answered them in a candid and open way that you rarely see him do.
More later tonight as I digest what he said, just wanted to get this up since it’s a very interesting look into the mind of the guy who is disrupting industries and major tech companies. Facebook parviendra-t-il à relier monde réel et monde social ? Même si vous êtes partis en congé à l’autre bout de la terre, vous devez normalement être au courant du lancement de Facebook Places, leur service de géolocalisation sociale.
J’imagine que vous avez déjà dû lire tout ce qu’il y a à savoir sur le service aussi je me contenterais d’un bref récapitulatif :
Foursquare’s Crowley: The Giants Are “Generic,” We Are Fun. I Wonder Who He’s Referring To… Foursquare may have a tenuous partnership with Facebook Places— but don’t let the Kumbaya presentation fool you, these frenemies are gunning for the ultimate mayorship and Dennis Crowley is feeling very confident.
On Friday’s taping of Gillmor Gang with former TechCrunchIT Editor Steve Gillmor, Kevin Marks and John Taschek, Crowley discussed the opportunity for places, outlined his plan for the next iteration of Foursquare and knocked Google for its social awkwardness. While his disgust with Google’s mismanagement of the ill-fated Dodgeball is well documented, in his explanation you don’t need to read between the lines to understand he’s also talking about Facebook and how he plans to beat Goliath. “It’s difficult to build services that are supposed to scale to you know 30, 50, 100 million users right off the bat, because they got to be kind of tailored down, by definition they have to be a little bit generic to speak to that large of an audience.
Facebook places for business. Facebook Steals Foursquare’s Location Crown. Is Facebook Foursquare's Enemy? It's Complicated. At this point, pretty much every tech industry insider knows that Facebook is going to jump into the geolocation game.
First rumored to be launching at Facebook's F8 conference back in April, the exact date of Facebook's location launch has been up in the air. Yet another report, this time from CNET, pegs the release of Facebook's geolocation product to be "within weeks. " The difference between this report and previous reports though is the that it has some specifics about what the product will look like. From the CNET piece: Facebook Places: What's Foursquare's Next Move? [INTERVIEW] With the launch of Facebook Places, many are questioning the survival of the location services who pioneered the place checkin.
As the head of the startup class, Foursquare is taking a majority of the punches. Headlines like "Facebook Places Will Crush Foursquare" from PC Magazine have not been uncommon sightings. Even our own Pete Cashmore opined that Facebook has stolen Foursquare's location crown in his CNN column. The nearly 30 people that work for Foursquare would beg to differ. In fact, in a candid interview with Mashable, CEO and Co-Founder Dennis Crowley outlined part of the company's roadmap for the coming weeks and months. In fact, Crowley sounded more committed than ever to his vision — a vision that extends far beyond checkins to create even more "moments of magic and delight for users. " "It's been a summer of scaling," said Crowley.
The statement sums up the startup's frustrations of late. Not surprisingly, Crowley speaks of the summer of scaling as a mixed blessing. How Foursquare Feels About Facebook Places. Conventional wisdom dictates that when an industry Goliath repackages and rolls out your core product, your business is in a bit of trouble.
For many location-based startups, including Foursquare, users and tech industry analysts are concerned about their chances of survival in a post-Facebook Places market. They and their investors have put a lot of time and money into chasing the hottest trend of 2010, and it's anyone's guess as to what Facebook's entry into this field will bring. With 500 million users, a truly global reach and access to almost every major advertiser, Facebook has for some time been the ultimate social platform on which to launch new features. We've wondered whether a Facebook location feature launch would slowly strangle the startups now operating in the same space, simply by virtue of its almost bottomless resources, from engineering to capital to beta testers. Facebook Places Goes Live On The iPhone. Check-In While It’s Hot (If You Can) At Facebook’s Places event earlier tonight, they noted that their iPhone app would be updated tonight with the new check-in functionality.
Sure enough, here it is. Though the App Store update alert hasn’t kicked in yet, if you go to the actual page and redownload it, it should be the latest version (version 3.2). As you can see, the new Places area is front and center in the app. Clicking on it brings up a list of your friends who have recently checked in to various places. Clicking on those friends shows more details about the place they are at. Friend check-ins are sorted by those friends who are nearby and those who are elsewhere. One thing that’s oddly tricky is actually checking-in yourself. Still, on the touch.facebook.com version of the site the functionality is working and seems much more obvious.
Spotted: Facebook’s Check-In Functionality And New “Places” Tab. Code doesn’t lie. Médias sociaux > Facebook Places, sonne-t-il le glas pour FourSquare et ses concurrents ? Mark Zuckerberg, vient d’annoncer sur le tout nouveau Live Channel de Facebook, le lancement officiel de Facebook Places…Un service de géolocalisation accessible depuis l’application Facebook pour Iphone (et dans un futur proche Blackberry et Androïd) qui offre 3 fonctionalités: - Partager avec vos amis où vous êtes. - Vous aider à trouver où sont vos amis. - Vous permettre de découvrir les nouveaux lieux autour de vous..
Bref, en surface, un bon “Me too” de Foursquare, ou GoWalla, le système de badges/timbres en moins… …Mais avec 2 différences fondamentales qui risquent de changer la donne !