The Online Marketerâs Guide To Privacy. I’ve hesitated to write this post because the law is always changing and you can’t cover it all in one blog post (thank goodness for linking).
I did a presentation to the Houston Interactive Marketing Association this week which forced me to boil it down to digestable bites. A Brief Overview of the Federal Trade Commission's Investigative and Law Enforcement Authority. Revised, July 2008(1) A.
In General The Commission may" prosecute any inquiry necessary to its duties in any part of the United States" (FTC Act Sec. 3, 15 U.S.C. Sec. 43) and may"gather and compile information concerning, and to investigate from time to time the organization, business, conduct, practices, and management of any person, partnership, or corporation engaged in or whose business affects commerce, excepting banks, savings and loan institutions * * * Federal credit unions * * * and common carriers * * *. " (FTC Act Sec. 6(a), 15 U.S.C. B. The Commission's specific investigative powers are defined in Sections 6, 9, and 20 of the FTC Act, 15 U.S.C. EZproxy Login - Syracuse University Libraries Remote Access. EZproxy Login - Syracuse University Libraries Remote Access. Serials Solutions 360LINK. Commercial Privacy Bill of Rights Act of 2011 (2011; 112th Congress S. 799. GovTrack’s Bill Summary We don’t have a summary available yet.
Library of Congress Summary The summary below was written by the Congressional Research Service, which is a nonpartisan division of the Library of Congress. 4/12/2011--Introduced. Senators Propose Privacy Bill of Rights. 2013 – Social Media and Advertising: What Is on the Horizon? By Liisa Thomas and Jason Gordon, Winston & Strawn The year 2012 was explosive for social media, and 2013 appears poised to have the same explosive growth.
In April, Facebook bought Instagram for $1 billion. In May, Facebook went public on the NASDAQ, only to find its stock decline since its initial offering price. Facebook was not the only story this year. Pinterest overtook Tumblr in August with 25 million users. Survey: Many still lax with social media privacy. Stephen Cobb recently ran a malware and privacy scan on his online social media accounts and uncovered something.
“There were a whole bunch of applications that were able to access my Facebook account that I didn’t realize,” said Cobb, a San Diego-based security evangelist at anti-virus software firm ESET. Cobb has since turned off access from the apps. But his discovery highlights two key findings from a recent ESET-commissioned survey with polling firm Harris Interactive. Nearly two-thirds of the 2,000 people surveyed believe online safety is their personal responsibility and not the job of their Internet service provider or social media website. Yet a full 51 percent have not read the most recent privacy policies for their social media accounts. In addition, one in five have never changed the privacy settings on their Facebook, Twitter, LinkedIn, Google+ and other social media pages. Is Social Media A Serious Threat To Your Online Privacy. Advertising and Marketing on the Internet: Rules of the Road. The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio.
If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers - and help maintain the credibility of the Internet as an advertising medium. The Federal Trade Commission (FTC) has prepared this guide to give you an overview of some of the laws it enforces. General Offers and Claims Products and Services The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. Mislead consumers and affect consumers' behavior or decisions about the product or service. 98027. Cookies: Leaving a Trail on the Web. Have you ever wondered why some online ads you see are targeted to your tastes and interests, or how websites remember your preferences from visit to visit?
The answer may be in the “cookies.” A cookie is information saved by your web browser, the software program you use to visit the web. Cookies can be used by companies that collect, store and share bits of information about your online activities to track your behavior across sites. Facebook to pay $20 million settlement for 'Sponsored Stories' lawsuit. After more than two years of deliberation, a U.S. federal judge in California has granted final approval for Facebook’s $20 million settlement of a lawsuit over its “Sponsored Story” advertisements, reports Reuters.
Qualified users who joined the class action suit will receive $15 from the social network for having their photos and names featured in Sponsored Stories. Facebook also promised to give users more “control” over how their photos are used in ads. In a motion filed Monday, U.S. District Judge Richard Seeborg agreed to a revised settlement that awards $9 million to be divided amongst the approximately 614,000 Facebook users who appeared in Sponsored Stories without their consent, and filed the necessary paperwork to join the class action lawsuit by the May 2, 2013 deadline. Qualified users who failed to meet the deadline will not receive any part of the settlement. See the full order of final settlement below: 'Sponsored Stories' Lawsuit: Facebook May Owe You $10 After Using Your Mug In Online Ads : All Tech Considered. Hide captionKim Parsons of Hermitage, Tenn., is part of a class-action lawsuit against Facebook.
Neighbors called Parsons when they saw her daughter's picture posted with an ad for a local ice cream store. Courtesy of Kim Parsons A San Francisco judge will decide this month whether to approve a settlement in a class-action lawsuit that could affect more than 70 million Facebook users. The $20 million deal would mark the end of a years-long battle over the social network's "Sponsored Stories" advertising. 'Sponsored Stories' Lawsuit: Facebook May Owe You $10 After Using Your Mug In Online Ads : All Tech Considered. EZproxy Login - Syracuse University Libraries Remote Access. Update your user profile - Profile.
Update your user profile - Profile. This Is How Facebook Is Tracking Your Internet Activity. Advertising and our Third-Party Partners. How to Target Facebook Ads Based on Purchase History, Lifestyles and More. Would you like to get more out of your Facebook advertising?
Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers? Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before. What Are Partner Categories? Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more. Partner Categories is the latest tool added to your Facebook toolbox. Facebook Ads vs Google Ads - Social Ads Tool. How Facebook Ads Work - Social Ads Tool. Facebook Expands Targeted Advertising Through Outside Data Sources.
Facebook is tapping into outside data sources to learn even more about its users’ habits and preferences. An example of a targeted ad that has appeared on Facebook, which last month partnered with four companies that collect behavioral data from store loyalty card transactions and other sources. “When I saw that, I thought, I’m already a member of their loyalty club,” she said. How Facebook Uses Your Data to Target Ads, Even Offline. There's a couple of more-than-creepy points in this article.
For one, they mention "they strip out your personally identifiable information" or PII. Publicités et informations personnelles : qu’en pense Facebook ?