background preloader

Facebook Marketing

Facebook Twitter

Double Your Facebook Likes. 12 Dos and Don'ts of Facebook Page Management. 222Google + Connect with your Facebook fans but don’t tick them off with annoying material.

12 Dos and Don'ts of Facebook Page Management

It doesn’t matter how cool tour product is, who you have representing you that’s hop or what you’ve done right in the past. If you act in a way that annoys your fans the annoying stuff is all most of them will remember. Facebook is fun time for most viewers, so despite its name, it’s not a place for in-your-face strategies. They won’t work here. Maintain Minimum Advertising “Sell, sell, sell” doesn’t work here. Make Posts Short. Snoop on Your Competitors' Facebook Page Data - Tod Maffin (@TodMaffin)

6 Interesting Facebook Tricks You Might Not Know. At this point, you are all probably pretty familiar with Facebook, and some of the more common features like updating statuses, checking-in, browsing profiles, pages, and apps, and many more day to day actions.

6 Interesting Facebook Tricks You Might Not Know

However, most people are not aware of a number of interesting, but mostly useless, tricks and hacks, which you can perform on Facebook today. Here are 6 of our favorite useless, but interesting, Facebook tricks and hacks for you try: Modifying Anchor Text of a Target Page’s / Profile’s URL Image courtesy: The Trick: By default, Facebook allows us to tag profiles & pages using the “@” symbol on our status updates. Facebook Timeline Apps & Business Tools. Facebook to increase profile picture size for pages. Facebook to increase profile picture size for pages Facebook will increase the size of profile pictures on all business and fan pages on Thursday, according to an email the company sent to page owners.

Facebook to increase profile picture size for pages

The new profile picture will appear as 160×160 pixels and will sit 23 pixels from the left and 210 pixels from the top of the page. This will not affect pages that use distinct images for their profile picture and cover photo, but pages that incorporate the profile picture into the cover photo — as seen in the example below — should be aware that the change could affect their designs. Pages’ profile pictures will now be presented as the same size as users’ profile photos.

Previously, pages’ profile pictures appeared as 125×125 pixels, though some pages noticed Facebook testing the new size earlier this month. We’ve provided a visualization of the new specs below. Sponsored Post Hands-On Social Media Training for Beginners. How to Create Custom Tabs for Facebook Business Pages. Facebook business pages just went through quite a change with the release of the new page design that includes the addition of Timeline.

How to Create Custom Tabs for Facebook Business Pages

But that also means your old way of customizing page tabs -- the tabs you could use to pull in your own custom content alongside the standard tabs like "Photos" and "Likes" -- has changed. These tabs are important for your social media marketing, because they let you create a much richer user experience on Facebook and control the content that your followers see when they visit your page.

So, with the new layout, how do you create your own custom Facebook tabs? Turns out it's not as difficult as you might think. The Anatomy of an Effective Facebook Business Page. 4 Essential Facebook Page Apps to Improve Communication With Fans. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

4 Essential Facebook Page Apps to Improve Communication With Fans

The number of Facebook applications can seem a little overwhelming at times. While Facebook doesn’t share an exact number, an independent website called AppData monitors trends for over 100,000 Facebook applications, which is a lot to sift through. As a business, trying to determine which of those apps can help your organization can be daunting. What To Pin To The Top Of Your Facebook Timeline.

One of the smartest features of timeline for brands is the ability to pin posts to the page.

What To Pin To The Top Of Your Facebook Timeline

The feature is so helpful that it might seem like a no-brainer to decide what to pin. But the catch is, you can only pin one thing at a time. Whatever you most recently pinned shows up at the top of the page, and the rest goes into a hybrid of chronological order with some prioritization of the most engaging posts (of course, things you hide or delete don’t show up). Here’s a list of things you might want to pin to the top of your timeline page on Facebook. What do people encountering your brand for the very first time need to know? Alternatively, create an image or infographic and include in writing the information you want to get across. If your page represents a national or multinational brand, the about section doesn’t necessarily include your office locations, so you might want to include this in the “need to know” post.

Are your servers down? Highlight a photo of your billboard. Facebook Timeline For Fan Pages: 21 Key Points For Marketers. 10 of the Best B2B Facebook Timeline Cover Photos. Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not.

10 of the Best B2B Facebook Timeline Cover Photos

One month ago, Facebook announced the Page changes, and you had the whole month to get your Page in line. And you were able to launch the update any time during the past month. Many B2B companies have already launched their new timeline updates. The most important functional update for many Page managers is the ability to privately message their fans, after the fan has messaged the Page first. Facebook. 17 Ways to Integrate Facebook and Email Marketing.

Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters.

17 Ways to Integrate Facebook and Email Marketing

But those two letters are critically important to your company’s success. You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?” If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company. Available now wherever books are sold.