++ Les nouvelles marches de l'empire Facebook, Analyses de la rédaction. Facebook game leaders: We’re not worried about Google+ games. For now, Facebook’s gaming managers aren’t worried about the competition from Google+.
If they keep doing a good job growing the engagement and monetization of users on their own platform, they expect that game developers, users, and Facebook itself will be happy no matter what the competitive landscape looks like. The stakes are pretty high right now, as Google and Facebook have finally begun to compete directly against each other this week in the social game market, where billions of dollars are at stake. But if Facebook is worried about Google, its representatives didn’t show it. Rather, they showed off new changes aimed at optimizing the social network for both game developers and their fans.
The conversation was wide open and covered a range of topics, as you’ll see below. Ryan said Google’s effort to invade social networking was a lot like McDonald’s efforts to outdo Starbucks in premium coffee. 5 Ways Facebook Will Impact E-commerce. Mitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000 organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship. After watching Mark Zuckerberg's recent keynote at the Facebook F8 developers conference, it is clear that Facebook is looking to become the standard in social personalization for everything you do online. And the new social features and direction that they announced will undoubtedly have an impact on the broader world of e-commerce.
For example, their new "Like" button is already visible on over 50,000 websites, and they're providing an API-based way to access what they're calling a user's "Open Graph," which is a list of everything he or she has "liked" across the entire web — music, books, restaurants, food and more. 5 Ways Facebook's New Features Will Fuel Social Shopping. It’s A Facebook World … Other Social Networks Just Live In It. Twice a year (in June and in December), Vincenzo Cosenza creates a “world map of social networks”, showing the dominant social networks by country, based on traffic data gathered from Alexa and Google Trends for Websites.
In June 2009, Facebook was already quite big, and at the end of that year its accelerating growth became even more apparent. By December 2010, the map colored bluer than ever. The trend shows no signs of stopping this year. How long until it turns all blue? You can see an animated version of the different maps here. Tous les chiffres sur Facebook en vidéo. F-Commerce turning “Like” into “Buy” Forbes on Facebook’s future as an e-commerce platform. F-factor (Video + Infographic) Forget about the X-factor, does your brand have the F-FACTOR, the talent needed win the battle for profitable friends, fans and followers in Facebook (and other social media)?
That’s the subject of this month’s briefing from Trendwatching.com – well worth a read. But here’s the speed summary in 5 key points, along with a summary video from Facebook and a natty little infographic from digital insight and marketing agency One to One. F-Commerce Ecosphere. Here’s a useful infographic from Janice Diner, summarising the current ‘ecosphere’ f-commerce and the six ways in which vendors are selling with Facebook (see Janice’s full presentation here).
It’s a useful snap-shot of the fast-evolving world of f-commerce, and similar to that outlined in our f-commerce FAQ. It differentiates two basic forms of f-commerce – f-commerce where transactions take place on Facebook itself and f-commerce where transactions take place elsewhere (in-store, on external e-commerce sites). This is a useful distinction. Facebook03_1280. Facebook Credit is the New Paypal. Further thoughts on the Facebook business model, and the challenge of Web analytics - Numbers Rule Your World. I have often grumbled about "story time!
", the practice of spinning grand stories based on tiny morsels of data. It's not that I disapprove of story-telling per se -- it is that the story-teller has got to find evidence to support his/her stories. A few days ago, I dissected the Trefis financial model used to support a $100 billion valuation for Facebook. A handful of aggressive assumptions must be believed to make it happen. So it is very pleasant to find in Business Insider some actual data to help us assess the credibility of some of these assumptions.
This chart gives the clickthrough rate (CTR) and cost per click (CPC) of Facebook ads. For those not in this industry, CTR is the number of ads that get clicked on divided by the number of ads shown to Facebook users; and CPC is the average dollars paid by advertisers to Facebook for each click on their ads. The chart does not provide per-advertiser data. Mind you, that is 0.01% to 0.1%.